2 2 - Ju A h 7 TT 7 7 rl g T A A 图为发布现场。 中国经济网北京12月4日讯(记者佟明彪)12月3日，中国质量协会在北京发布2025年中国新能源汽车行业用户满意度指数(NEV-CACSI)测评结果。数据显示， 2025年NEV-CACSI指数达80分(满分100分)，同比提升1分。其中，纯电动汽车与混动汽车(含插电式混动、增程式混动)用户满意度均为80分，分别同比提高 2分、1分，标志着我国新能源汽车行业逐步进入"量质齐升"的高质量发展阶段。 f The 中国质量协会副会长兼秘书长李高帅致辞。 据悉，中国质量协会自2015年起，已连续11年开展中国新能源汽车行业用户满意度测评，每年定期向社会发布结果。2025年的测评覆盖插电混动轿车、插电 混动SUV、增程式SUV、插电混动MPV、纯电动轿车、纯电动SUV、纯电动MPV等主要类别，聚焦2025年销量较大的162款品牌车型，涉及全国40家汽车生 产企业、55个汽车品牌。 中国质量协会NEV-CACSI测评项目负责人刘祖源发布测评结果。 调查范围涵盖东部、南部、西部、北部、中部五大市场区域的128个重点城市，调查时间为2025年5月 ...

12月3日，中国质量协会在北京发布2025年中国新能源汽车行业用户满意度指数（NEV-CACSI）测评结果。数据显示，2025年 NEV-CACSI指 数达80分（满分100分），同比提升1分。其中，纯电动汽车与混动汽车（含插电式混动、增程式混动）用户满意度均为80分，分别同比提高2分、1 分，标志着我国新能源汽车行业逐步进入"量质齐升"的高质量发展阶段。不过，智能化故障问题相对凸显，售后服务也仍有提升空间。 感知质量与感知价值双提升 据悉，中国质量协会自 2015年起，已连续11年开展中国新能源汽车行业用户满意度测评。2025年测评覆盖销量较大的162款品牌车型，涉及全国40家汽 车生产企业、55个汽车品牌。 测评结果显示，感知质量与感知价值的显著提升，是拉动行业用户满意度上升的关键因素。2025年，新能源汽车行业用户感知质量得分为 80.6分，同比 提高1.2分；感知价值得分为79.7分，同比提升1.5分。 这两项指标的提升幅度均超过总体满意度增幅。对此，中国质量协会指出，随着新能源汽车行业竞争持续加剧，车企对用户需求的重视程度不断强化； 同时，合资品牌在新能源领域加速布局、持续发力，共同推动用户感知质量 ...

Core Viewpoint - The automotive industry continues to experience intense competition, with companies focusing on pricing and features to attract consumers, leading to a price-sensitive market environment [1][10]. Group 1: Market Dynamics - Despite efforts to reduce competition, car manufacturers remain determined to compete aggressively, leading to a price war among various models [1]. - Consumers are increasingly prioritizing price over brand loyalty, pressuring manufacturers to lower prices [1]. - The recent launch of the FAW Audi Q6L e-tron family has sparked discussions about its pricing compared to competitors in the electric vehicle market [10][21]. Group 2: Product Comparison - The FAW Audi Q6L e-tron is priced in the 300,000 RMB range, which is higher than several competing electric SUVs that have strong sales figures [11]. - Competing models like the Tesla Model Y and others offer superior value propositions, which makes it challenging for the Q6L e-tron to stand out in terms of sales [12][18]. - The Q6L e-tron has advantages in battery capacity but lacks significant differentiation in features compared to competitors [14][15]. Group 3: Brand Premium and Cost Structure - The pricing strategy of the Q6L e-tron may reflect a reliance on brand premium rather than just product features, as the costs associated with high-quality components and technology are significant [21][48]. - The vehicle incorporates advanced safety features and high-quality materials, which contribute to its overall cost structure [23][47]. - The perception of value in luxury brands is shifting, with consumers now focusing more on tangible features rather than the subtle quality that luxury brands traditionally emphasized [57][62]. Group 4: Consumer Perception - The Q6L e-tron has not achieved explosive sales, which may be attributed to consumer perceptions of value and the competitive landscape [50]. - The shift in consumer expectations towards more visible features and configurations has made it difficult for traditional luxury brands to maintain their market position [58][62]. - The target audience for the Q6L e-tron consists of consumers who appreciate the brand's heritage and safety features rather than just the latest technological trends [62]. Group 5: Strategic Outlook - The strategy of positioning the Q6L e-tron as a premium product aligns with Audi's brand identity, focusing on enhancing user experience through partnerships and tailored features [64]. - The current market demands unique offerings that cater to specific consumer needs rather than just replicating existing successful models [68][69].