Core Insights - Multiple internet platforms, including Douyin and Xiaohongshu, were summoned by Beijing's housing authority to address issues related to the dissemination of false information and market panic in the real estate sector [1] Group 1: Regulatory Actions - Beijing's housing authority conducted a joint meeting with various departments to strengthen online ecosystem governance and curb irregularities in the real estate market [1] - The meeting highlighted that certain self-media accounts were spreading negative narratives about Beijing's housing market, creating panic and disseminating false information [1] - Platforms were instructed to conduct comprehensive self-checks, promptly remove illegal information, and establish a regular internal review mechanism for industry content [1] Group 2: Compliance and Cleanup Efforts - As of December 12, under the supervision of relevant authorities, platforms like 58.com, Douyin, Xiaohongshu, and others have collectively cleaned up over 17,000 pieces of illegal and harmful information [1] - More than 2,300 accounts and live streams that amplified market fluctuations and spread anxiety were removed, including those associated with misleading real estate content [1] - Companies like Lianjia, Wo Ai Wo Jia, and Maidian screened over 1.3 million online property listings, resulting in the removal of over 480 non-compliant listings [1]

Core Insights - The real estate agency industry in China has rapidly expanded, with over two million practitioners, but there is a growing call for the abolition of real estate agents due to widespread consumer dissatisfaction [1][3] Group 1: Consumer Dissatisfaction - A survey indicates that 85% of respondents are dissatisfied with agency services, and 73% support the cancellation of real estate agents [1] - Key issues include the prevalence of false or outdated property listings, leading to feelings of deception among consumers when agents redirect them to less favorable options [3] - Some unscrupulous agents encourage buyers and sellers to sign "yin-yang contracts" to evade taxes, which can lead to legal repercussions for the parties involved [5] Group 2: Market Disruption - Real estate agents are accused of artificially inflating prices, disrupting the normal market order by persuading homeowners to raise prices based on exaggerated market trends [7] - This manipulation has led many homeowners, who initially had no intention to increase prices, to raise their selling or rental prices [7] Group 3: Regulatory Environment - The call for the abolition of real estate agents may be unrealistic, but the industry is expected to face stricter regulations and oversight in the future [9] - A notice issued by the Ministry of Housing and Urban-Rural Development and eight other departments emphasizes the need to address significant issues in the real estate market within three years [9] - Major cities like Beijing, Guangzhou, and Nanjing have begun implementing comprehensive regulations on real estate agencies to tackle existing market chaos [9] Group 4: Future Trends - The future of the real estate industry is becoming clearer, with increased regulatory efforts leading to a more standardized market, potentially eliminating non-compliant second-hand agencies [10] - The influx of private capital into online real estate trading platforms is expected to reduce reliance on traditional agents by providing easier access to information for buyers and sellers [10] - Local governments are establishing second-hand housing transaction centers to alleviate information asymmetry between buyers, sellers, and agents, as seen in Yongcheng, Henan Province [10]

Core Viewpoint - The Beijing Real Estate Brokerage Industry Association has issued a set of 10 initiatives aimed at promoting ethical practices and transparency within the real estate market, focusing on accurate information dissemination and fair business operations. Group 1: Correct Public Opinion Guidance - Avoid negative market narratives: Members should not publish or spread exaggerated risks or create market panic, and should interpret market data objectively [2] - Reflect true market information: Members must not selectively choose low-priced properties with significant flaws as representative cases, avoiding misleading generalizations [2] - Standardize information release: The use of sensationalist headlines like "housing prices plummet" is prohibited, ensuring that market data and interpretations are accurate and reliable [2] Group 2: Standardize Business Operations - Prohibit false showings and low-price inducements: Members must not create false showing volumes to meet KPIs or entice homeowners to list properties at lower prices [3] - Ban malicious price suppression: Properties should be evaluated scientifically, and members must not use manipulative tactics to pressure homeowners into lowering prices [3] - Standardize pricing negotiations: Members must accurately reflect market prices and cannot lower quotes to disrupt market order without client authorization [3] Group 3: Standardize Charging Practices - Clear pricing: Members must strictly adhere to transparent pricing practices, publicly displaying service items, content, and fee standards [4] - Regulate commission collection: Members should not engage in improper competition through promises of rebates or commissions, and must avoid any form of improper benefit transfer [4] Group 4: Promote Fair Competition - Ban exclusive agreements: In new property agency and channel businesses, members must not leverage their position to require developers to sign exclusive agreements, ensuring fair competition [5] - Reasonable fee determination: Fees should be based on the quality and content of real estate brokerage services, and should not be determined through low-price competition [5]

Core Viewpoint - The Beijing Real Estate Brokerage Industry Association has issued a set of 10 initiatives aimed at promoting ethical practices and transparency within the real estate market, emphasizing the need to avoid sensationalism and ensure fair competition [1][2][3][4][5]. Group 1: Correct Public Opinion Guidance - Avoid negative market narratives: Members should refrain from spreading exaggerated risks or creating panic in the real estate market, and instead provide objective interpretations of market data [2]. - Accurate market representation: Members must not selectively present low-priced properties as representative cases, which could lead to misleading conclusions about market conditions [2]. - Regulate information dissemination: The use of sensationalist headlines like "housing prices plummet" is prohibited, ensuring that all market data shared is accurate, comprehensive, and sourced reliably [2]. Group 2: Standardize Business Operations - Prohibit false showings and low-price inducements: Members must not create fake property viewings to meet KPIs or entice homeowners to list properties at lower prices [3]. - Ban malicious price suppression: Properties should be evaluated scientifically, and members must not use manipulative tactics to pressure homeowners into lowering prices [3]. - Regulate property pricing negotiations: Members must accurately reflect market prices and cannot engage in lowball negotiations without client authorization [3]. Group 3: Standardize Charging Practices - Clear pricing policies: Members are required to adhere to transparent pricing practices, publicly displaying service items, content, and fee standards without hidden charges [4]. - Regulate commission practices: Members must not engage in improper competition through promises of rebates or commissions, and should avoid any form of improper benefit transfer [4]. Group 4: Promote Fair Competition - Ban exclusive agreements: In new property agency and channel operations, members should not leverage their position to enforce exclusive agreements with developers, ensuring fair market competition [5]. - Reasonable fee determination: Fees should be based on the quality and content of real estate services, and members must not resort to price-cutting strategies to gain business [5].