手持影像设备普及度节节攀升，带来新增量 根据沙利文《全球手持智能影像设备市场发展白皮书》的数据，2023年全球运动相机市场规模为314.4 亿元，预计2027年将达到513.5亿元，CAGR为13.0%;2023年全球全景相机市场规模为50.3亿元，预计 2027年将达到78.5亿元，CAGR为11.8%。手持影像设备的摄像头由单摄向双摄转变，提升长焦拍摄效 果，由传统超广角模组向全景模组发展，从而有利于实现"一次拍摄、无限构图、AI一键成片"。根据公 司官网，全球手持设备/运动相机出货量有望从2024年的4,998万台增长至2029年8,587万台，公司作为全 球最领先的消费无人机和运动相机品牌的摄像头模组核心供应商，有望充分受益于手持影像设备出货量 的快速增长。 联合地瓜机器人与芯视界创新开发具身机器人RGBD感知定位模块，推动具身智能产业化 在AI大模型驱动机器人产业向"具身智能"时代迈进的背景下，公司联合南京芯视界、地瓜机器人共同推 出双目RGB-dToF融合感知方案，为具身机器人打造感知能力升级的行业标准解决方案。由于具身机器 人需应对复杂多变的工作环境，单一传感器存在明显局限性，比如双目RGB在低 ...

Core Insights - The article discusses the entry of OPPO into the handheld imaging market, led by Liu Zuohua, indicating a strategic move to capture a growing segment in consumer electronics [4][6][8] - The handheld imaging market is experiencing rapid growth, with DJI's Pocket camera sales reaching approximately 10 million units and projected revenues exceeding 50 billion yuan this year [5][6] - OPPO aims to leverage its existing technology and user base to differentiate itself in a competitive landscape dominated by DJI [9][10] Group 1: Market Dynamics - The handheld imaging market is expected to see significant growth, with estimates suggesting that sales could reach tens of millions of units starting next year [6] - The market is characterized by a growth rate exceeding 100%, making it an attractive opportunity for smartphone manufacturers seeking new revenue streams [6][10] Group 2: Competitive Landscape - DJI currently holds a dominant position in the market, but OPPO's entry is seen as a direct challenge, particularly due to its large user base and technological capabilities [9][10] - The competition will not solely focus on hardware specifications but will also involve ecosystem capabilities and engineering prowess [9][10] Group 3: Strategic Initiatives - OPPO has assembled a high-caliber R&D team to integrate its imaging technology from smartphones into the Pocket project, indicating a strong commitment to innovation [8] - The decision to have Liu Zuohua lead the project reflects OPPO's seriousness about capturing a significant share of the mobile imaging market [4][8] Group 4: Challenges Ahead - Entering the market will not be straightforward, as OPPO must navigate the complexities of technology transfer and differentiation to avoid a price war with established players like DJI [7][9] - The need for unique market positioning is emphasized, as simply replicating DJI's approach may not yield success [9]

Core Viewpoint - The company reported a slight earnings beat in 1H25, driven by improved profitability and a shift towards high-end products in mobile optics and automotive sectors [1]. Financial Performance - In 1H25, the company achieved revenue of 19.65 billion yuan, with year-on-year and quarter-on-quarter growth of 4% and 1% respectively [1]. - The net profit attributable to shareholders was 1.65 billion yuan, reflecting a year-on-year increase of 53% and a quarter-on-quarter increase of 2% [1]. - The gross margin improved to 19.8%, up 2.6 percentage points year-on-year and 0.5 percentage points quarter-on-quarter [1]. Product Development and Trends - The company continues to optimize its product structure, with mobile-related revenue growing by 2% in 1H25 despite a decline in shipment volumes for mobile lenses and camera modules [1]. - The average selling price (ASP) for mobile products increased by approximately 20% year-on-year, driven by a higher proportion of high-end products [1]. - The automotive lens shipments grew by 21.7% year-on-year, with module revenue increasing by about 35%, attributed to the accelerated penetration of Advanced Driver Assistance Systems (ADAS) [1]. Emerging Business Opportunities - The company is making strides in XR, handheld imaging, and machine vision sectors, with successful trials in virtual imaging lenses for AR and maintaining a leading position in AI glasses imaging modules [2]. - The company is capitalizing on the tourism economy and hardware-software innovations in handheld imaging, expanding its market presence [2]. - In machine vision, the company is broadening its application scope, with growing business in robotic systems for lawn care and logistics [2]. Profit Forecast and Valuation - The company is expected to continue its profit improvement trend, with net profit forecasts for 2025 and 2026 raised by 3% and 4% to 3.62 billion yuan and 4.26 billion yuan respectively [2]. - The current stock price corresponds to a P/E ratio of 21.9 times for 2025 and 18.4 times for 2026, with a target price of 99.2 HKD, indicating a potential upside of 25% [2].