Core Insights - In 2025, corporate operations will enter a phase of systematic restructuring due to intensified geopolitical tensions and tariff disputes, leading to a rebalancing of manufacturing and procurement models alongside the accelerated integration of generative AI into core operational processes [1][2] Group 1: COO Role Evolution - The role of the COO is transitioning from a "firefighter" to a "strategic navigator" as generative AI reshapes operational processes, while skill shortages and ESG implementation delays pose significant challenges to operational upgrades [3][4] - The "15th Five-Year Plan" emphasizes the need for group enterprises to navigate eight key battles to achieve systematic breakthroughs amid rising strategic complexity [2][3] Group 2: Supply Chain Dynamics - A new round of tariff disputes is reshaping global supply chains, compelling companies to rebalance between cost, resilience, and geopolitical risks, accelerating the shift towards regionalization and diversification of supply chain layouts [3][5] - The momentum for manufacturing return to the U.S. is expected to significantly slow down in 2024, highlighting constraints in capacity and labor, prompting companies to reassess the roles of nearshoring and low-cost Asian regions in their global manufacturing networks [5] Group 3: Strategic Execution and Upgrades - Many enterprises have clarified their strategic directions, yet they struggle to effectively translate these into organizational, process, and capability frameworks, resulting in challenges in executing strategies consistently [10][12] - The global supply chain is shifting from a focus on efficiency and cost to a balanced emphasis on resilience, efficiency, and sustainability, necessitating a comprehensive upgrade across strategic models, operational systems, and support mechanisms [12][13] Group 4: Revenue Growth Management - Revenue Growth Management (RGM) has evolved into a core strategic tool at the CEO and board levels, essential for fulfilling profit commitments and boosting shareholder confidence, with a focus on scaling RGM capabilities through organizational and AI empowerment [16]

收入增长管理（RGM）已经从投资热议的概念，转变为董事会的战略要务。过去12个月，全球 前20大消费品公司中，有超过半数企业明确指出， RGM是其定价能力、利润保护及高质量增长 的核心 ，已然成为兑现盈利承诺、提振股东信心的"硬通货"。如今，RGM已跻身CEO核心议 程，既是实现短期业绩的助推器，更是创造长期股东价值的关键引擎。 随着这一认知的深化，企业关注的重点也随之转变，不再纠结于"是否需要建立RGM能力"，而 是聚焦于 "如何通过合理的组织架构、资源配置与赋能机制，实现RGM能力的规模化落地" 。很 多企业已经着手建立恰当的组织架构与资源配置，确保为RGM提供坚实支撑。例如，推动该职 能与盈亏（P&L）负责人密切协同，通过区域中心与共享服务实现能力的规模化，并依托治理完 善、AI驱动的智能代理实现收入增长管理的落地，确保责权清晰。这些变革正在推动RGM从传 统的支持职能，跃升为 定价、包型-价格架构（PPA）、促销策略、产品组合及渠道条款 等关键 商业决策的核心驱动力。 然而，实现RGM的全面规模化仍然任重道远。尽管有67%的CEO认可其是驱动卓越财务表现的关 键赋能因素，但仅有三分之一的RGM负责人认 ...

Financial Data and Key Metrics Changes - In Q2 2025, the company achieved growth in net sales, organic sales, and earnings per share despite facing significant raw material pressure and negative foreign exchange [5][6] - Organic sales growth accelerated by 60 basis points to 2.4% in Q2, driven by improvements in North America and AfricaEurasia [5][6] - Gross margin was down year over year due to greater than anticipated raw material inflation and tariffs, with guidance for gross margin remaining roughly flat for 2025 [41][42] Business Line Data and Key Metrics Changes - The company launched significant innovations across categories and closed the acquisition of Prime one hundred, a leading fresh pet food brand in Australia [5][6] - Hill's brand saw mid-single-digit organic growth across almost every hub, with a balanced contribution from volume and price [48][49] - The total relaunch of core brands was strong in Latin America, with good incremental share and growth [26][29] Market Data and Key Metrics Changes - North America showed improvement in volume, although the overall consumer sentiment remains cautious [20][21] - Latin America experienced a slight deceleration in categories, particularly in Brazil, while Mexico showed some improvement [28][29] - The Asia market faced softness, particularly in urban markets in India and challenges in the Holly and Hazel business in China [81][84] Company Strategy and Development Direction - The company remains committed to its long-term growth strategy, focusing on household penetration and brand health as key drivers of organic sales growth [9][10] - A productivity initiative was announced, aiming for $200 to $300 million in charges over three years, focusing on optimizing the supply chain and enhancing innovation capabilities [18][92] - The company is prioritizing innovation, particularly in premium products, and leveraging AI for revenue growth management [8][10] Management's Comments on Operating Environment and Future Outlook - Management expressed cautious optimism about the second half of 2025, expecting modest improvements in category growth and maintaining a strong innovation pipeline [90][91] - The company acknowledged the challenges posed by high raw material costs and tariffs but remains focused on driving value through innovation and pricing strategies [41][62] - Management highlighted the importance of balancing top-line growth with margin restoration, particularly in North America [106] Other Important Information - The company is actively leveraging price pack architecture to appeal to consumers seeking value, with a focus on both premium and entry-level products [7][100] - The company has stopped producing private label products as of July, which will impact the P&L in the second half of the year [52][78] Q&A Session Summary Question: Details on the restructuring program and U.S. category growth - Management discussed the productivity initiatives aimed at accelerating growth and optimizing resources, while acknowledging a cautious consumer environment in North America [14][20] Question: Assessment of the total relaunch and Latin America performance - The total relaunch has been strong in Latin America, with good growth and share gains, although some caution remains in Brazil [26][28] Question: Gross margin outlook and raw material cost drivers - Gross margin was impacted by raw material inflation, particularly in palm oil and fats, with guidance remaining flat for 2025 [41][42] Question: Performance of Hill's brand and private label impact - Hill's brand showed strong growth, particularly in therapeutic products, while the exit from private label production will affect future comparisons [49][78] Question: Sales run rate expectations and restructuring details - Management expects a modest improvement in sales run rate in the second half, driven by advertising and innovation, with restructuring focusing on optimizing resources [90][92] Question: Innovation strategy within the 2030 plan - The company plans to enhance innovation capabilities, focusing on breakthrough products and improving agility in bringing new products to market [65][68] Question: Category trends and market outlook - Management anticipates a modest improvement in category growth across markets, with some categories expected to recover more slowly than others [110]