Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to drive a surge in cultural and tourism consumption in China, with an 8-day holiday period anticipated to boost travel activities significantly [1][2] - The cultural and tourism sector is experiencing robust growth, with consumer spending on education, culture, and entertainment projected to increase by 9.8% in 2024 and 11.8% in the first half of 2025 [1] Group 1: Market Trends - Domestic tourism demand is being fueled by elements such as "red tourism," autumn scenery, and moon-related activities, leading to a doubling of bookings for nearby and chartered tours [2] - Cross-province travel orders for the National Day holiday are expected to rise by 45% year-on-year, with overall travel intentions increasing by over 30% compared to previous years [2] Group 2: Government Initiatives - The Ministry of Culture and Tourism is launching a three-year action plan called "Hundred Cities, Hundred Areas" to stimulate cultural and tourism consumption, including the introduction of consumption vouchers and payment discounts [2][3] - Local governments, including those in Shandong, Beijing, and Guangdong, are implementing specific policies and activities to enhance cultural and tourism consumption, such as themed tourism promotions and financial incentives [3] Group 3: Consumer Finance Innovations - The cultural and tourism consumption sector is driving innovation in consumer finance, with a focus on creating diverse financial products and services to meet evolving consumer needs [4] - Financial institutions are leveraging policy support to expand their service offerings, particularly in new consumption areas like childcare and fitness, while also addressing the needs of tourism-related businesses through tailored financial solutions [5]

央视网消息：9月17日下午，国务院新闻办公室举行新闻发布会，介绍《关于扩大服务消费的若干政策措施》的主要内容及亮点。商务部 有关负责人表示，我国将重点支持健全首发经济服务体系、创新多元化服务消费场景、推进优质消费资源与知名IP跨界联名。 商务部服贸司司长孔德军表示，下一步，将通过竞争性评审方式在全国选择50个左右人口基数大、带动作用强、发展潜力好的消费新业态、新 模式、新场景试点城市，增加优质消费供给，创新和丰富多元化消费场景，推动新的消费业态不断涌现、消费活力进一步提升，更好满足人民 群众多样化、差异化消费需求，为经济高质量发展提供有力支撑。 商务部：我国改善型服务消费活力不断增强 商务部副部长盛秋平介绍，我国改善型服务消费正在蓬勃发展。2024年，居民人均教育文化娱乐消费支出同比增长9.8%，2025年上半年同比 增长11.8%。演出市场热度持续攀升，"冰雪热""文博热"不断升温。银发列车受到中老年群体欢迎，多样化旅游消费需求得到释放。2024年， 组织开行旅游列车1860列，运送游客超100万人次，其中老年游客占比接近80%。2025年上半年，开行旅游列车972列，同比增长23.2%。 国家发展改革委： ...

（文章来源：央视新闻） 商务部副部长盛秋平表示，我国改善型服务消费正在蓬勃发展，去年，居民人均教育文化娱乐消费支出 同比增长9.8%，今年上半年同比增长11.8%。演出市场热度持续攀升，"冰雪热""文博热"不断升温，银 发列车受到中老年群体欢迎，多样化旅游消费需求得到释放。去年组织开行旅游列车1860列，运送游客 超100万人次，其中老年游客占比接近80%。今年上半年开行旅游列车972列，同比增长23.2%。 今天，国务院新闻办举行新闻发布会，商务部有关负责人表示，文化娱乐、旅游服务、体育等改善型服 务消费活力不断增强。 ...