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高德为线下餐饮店带去超1亿客流
Mei Ri Shang Bao· 2025-10-09 22:57
Core Insights - The "Gaode Street Ranking" report indicates a significant increase in travel and consumption during the National Day and Mid-Autumn Festival holidays, with Gaode APP's active user count exceeding 360 million on October 1, setting a historical record [2] - The report highlights the impact of the "Gaode Street Ranking" in driving over 100 million customer visits to offline dining establishments during the 8-day holiday period [2] Food Sector - The "Gaode Street Ranking," launched on September 10, has gained over 400 million users in just 23 days, providing diverse decision-making references for consumers [3] - The average spending per person at the top 100 restaurants listed in the ranking is 83 yuan, with a 300% increase in traffic for "Gaode Smoke Fire Small Shops" on October 1 [3] - The local dining industry saw a 150% year-on-year increase in order volume during the holiday, with the top 10 cities for "Smoke Fire City Ranking" being Lijiang, Leshan, Dali, and others [3] Tourism Sector - The demand for travel during the holiday has become more segmented, with major cities remaining the preferred choice for travelers [4][5] - The top 20 cities for tourist attractions include Beijing, Chengdu, and Shanghai, which are primarily first and second-tier cities [5] - Family-oriented travel is booming, with zoos and museums being popular destinations, and the heat for these attractions surpassing last year's levels [5] Infrastructure and Technology - The number of public charging stations in China has reached over 300,000, which is 2.5 times that of gas stations, showing a 300% increase since 2021 [6] - On the first day of the holiday, the number of users searching for charging stations increased by 42%, indicating a growing trend in electric vehicle usage [6] - The Gaode APP achieved a peak active user count of 360 million on October 1, with navigation mileage exceeding 9 billion kilometers, showcasing the effectiveness of China's digital infrastructure [6]
高德扫街榜:1亿客流背后的消费新动能
Sou Hu Cai Jing· 2025-10-09 10:48
Core Insights - The report highlights that during the recent National Day and Mid-Autumn Festival holiday, Gaode facilitated over 100 million customer visits to offline dining establishments, showcasing its evolution from a navigation tool to a significant commercial opportunity platform [1] Group 1: Food Consumption - Gaode's "Street Ranking" launched on September 10 has driven over 100 million customer visits to offline dining during the holiday, with a 300% increase in traffic for "smoky small shops" on October 1 [2] - The average per capita spending at the top 100 restaurants listed in the "Street Ranking" is 83 yuan, indicating a trend towards affordable dining options [2] - The top ten cities for "smoky small shops" during the holiday included Lijiang, Leshan, and Dali, which experienced peak tourism and dining consumption [2] Group 2: Tourism Trends - The holiday tourism demand has shown segmentation, with first and second-tier cities remaining the primary choices for travelers [7] - The top twenty cities for tourist attractions included Beijing, Chengdu, and Shanghai, reflecting the continued appeal of major urban centers [7] - An emerging trend of "reverse tourism" is noted, with younger travelers opting for less popular county-level destinations that offer cultural heritage and natural scenery [10] Group 3: Family and Child-Friendly Activities - The holiday saw a surge in family-oriented travel, with zoos and museums being popular destinations, indicating a significant increase in family-related consumption [11] - The top ten family-friendly driving destinations included Shanghai Disneyland and Zhengzhou Yinji Animal Kingdom, highlighting the appeal of entertainment parks [11] Group 4: Infrastructure and Technology - Gaode's data indicates that there are over 300,000 public charging stations nationwide, which is 2.5 times the number of gas stations, reflecting a 300% increase since 2021 [14] - The average daily travel during the holiday reached approximately 304 million trips, putting pressure on public facilities [13] - The "Eagle Eye Guardian" warning system was activated during the holiday, issuing over 1.74 billion alerts to enhance travel safety [15]
奔腾的中国:2025国庆中秋长假出行消费报告
Sou Hu Cai Jing· 2025-10-09 09:08
Core Insights - The 2025 National Day and Mid-Autumn Festival holiday saw a significant surge in travel and consumption, with over 4 billion users engaging with the "Gaode Street Ranking" app during the 8-day period, highlighting the vitality of China's holiday economy and consumer spending [3][8][39] Group 1: Travel and Consumption Trends - The holiday period witnessed a booming interest in dining, with "smoky good shops" gaining popularity, emphasizing the combination of "food + scenery" as a key attraction for tourists [6][13] - The "smoky small shop" category saw a 300% increase in traffic on October 1, while the local dining industry experienced a 150% year-on-year growth in order volume [8] - The top 10 cities for "smoky city rankings" included popular tourist destinations such as Lijiang, Leshan, and Dali, indicating a strong correlation between culinary experiences and travel [8][10] Group 2: Family and Social Dynamics - The holiday's dual celebration of National Day and Mid-Autumn Festival fostered a strong sense of family reunion, driving what is termed the "reunion economy," particularly in family-oriented activities like visits to zoos and museums [24][29] - The popularity of family outings led to a 0.6% increase in zoo visits and a 2.5% increase in museum visits compared to the previous year [24] Group 3: Urban and Rural Travel Patterns - First and second-tier cities remained the primary choices for holiday travel, but there was a notable rise in "reverse travel" to less popular county-level destinations, appealing to younger travelers seeking cost-effective experiences [15][21] - Popular county-level attractions included cultural heritage sites and natural landscapes, which align with younger consumers' preferences for value [21] Group 4: Infrastructure and Public Services - The holiday period saw an average of approximately 304 million daily trips, testing the capacity of public facilities, particularly restrooms and parks, which are crucial for enhancing visitor experiences [33][35] - Major cities like Beijing and Shanghai ranked highest in the number and density of public restrooms, indicating a focus on improving urban infrastructure to support tourism [35][37] Group 5: Electric Vehicle Adoption - The transition from traditional fuel to electric vehicles is accelerating, with over 300% growth in the number of charging stations since 2021, now surpassing the number of gas stations [39] - The number of long-distance trips taken by electric vehicles increased significantly, with a 640% rise in trips exceeding 1000 kilometers during the holiday [39] Group 6: Smart Technology Integration - The integration of smart technology played a crucial role in managing the largest autumn migration globally, with Gaode's app reaching a peak of 360 million active users on October 1 [44][47] - The "Eagle Eye" safety alert system issued over 1.74 billion safety reminders during the holiday, enhancing travel safety through real-time alerts [47][48]
《2025国庆中秋长假出行消费报告》 青岛上榜多个榜单
Sou Hu Cai Jing· 2025-10-09 08:45
Core Insights - The report from Gaode on travel and consumption during the 2025 National Day and Mid-Autumn Festival holidays indicates a significant increase in travel and consumer activity, with Gaode APP reaching a record high of 360 million active users on October 1 [1] - The "Gaode Street Ranking" has successfully driven over 100 million foot traffic to offline dining establishments during the 8-day holiday period [1] Food Consumption - The "Gaode Street Ranking" launched on September 10 has provided various sub-rankings to assist consumers in decision-making, accumulating over 400 million users within 23 days [1] - The average per capita spending at the top 100 restaurants listed in the "Gaode Street Ranking" is 83 yuan, with a 300% increase in traffic for "Gaode Smoke Shops" on October 1 and a 150% year-on-year increase in orders for the local dining industry [1] Travel Trends - First and second-tier cities remain the primary choice for holiday travel, with the top 20 cities for attraction being major urban centers like Beijing, Chengdu, and Shanghai [6] - There is a rising trend of "reverse travel," where younger individuals are opting for less popular county destinations, which offer cultural heritage and natural scenery at lower costs [8] Nightlife and Family Activities - The most active cities for nightlife during the holiday were Nanchang, Nanning, and Changsha, with a notable preference for scenic visits over dining in certain areas [6] - Family-oriented activities saw a surge, with zoos and museums being popular destinations, leading to increased consumption during the holiday [9] Infrastructure and Technology - The report highlights the importance of public facilities during the holiday, with a significant number of visitors testing the capacity of public restrooms and parks [10] - Gaode's infrastructure supports over 300,000 public charging stations, which is 2.5 times the number of gas stations, reflecting a 300% increase since 2021 [10][11] - The "Eagle Eye Guardian" warning system was launched to provide real-time alerts to drivers, with over 1.74 billion warnings issued during the holiday [11]
高德发布国庆中秋长假“美食吸引力”“景区吸引力”城市榜单
Qi Lu Wan Bao· 2025-10-09 08:37
Core Insights - The report from Gaode on travel and consumption during the 2025 National Day and Mid-Autumn Festival holidays indicates a significant increase in travel and consumer activity, with Gaode APP reaching a record high of 360 million active users on October 1 [1][14] - The "Gaode Street Ranking" has successfully driven over 100 million foot traffic to offline dining establishments during the 8-day holiday period [2][11] Food Consumption - The Gaode Street Ranking, launched on September 10, has accumulated over 400 million users in just 23 days, providing diverse options for consumers [2] - The average per capita spending at the top 100 restaurants listed in the Gaode Street Ranking is 83 yuan, with a 300% increase in traffic for "smoky small shops" on October 1 [2] - The local dining industry saw a 150% year-on-year increase in order volume during the holiday [2] Travel Trends - Major cities remain the preferred travel destinations, with the top 20 cities for attraction being primarily first and second-tier cities [7] - The report highlights a trend of "reverse travel," where younger individuals are opting for less popular county-level destinations, which offer cultural heritage and natural scenery at lower costs [10] Family and Child Activities - Family-oriented travel has surged, with zoos and museums becoming popular destinations, indicating a significant increase in family-related consumption [11] - The top ten family-friendly driving destinations include major theme parks and animal kingdoms, reflecting a growing trend in family travel [11] Infrastructure and Public Services - The report emphasizes the strain on public facilities during the holiday, with a daily average of approximately 304 million trips, highlighting the importance of public restrooms and parks [13] - Gaode's data shows that the number of public charging stations has reached over 300,000, significantly outnumbering gas stations, which has facilitated the use of electric vehicles during the holiday [13][14] Technological Integration - The integration of smart infrastructure has played a crucial role in supporting travel during the holiday, with Gaode's navigation system achieving a record of over 90 billion kilometers navigated on October 1 [14] - The "Eagle Eye Guardian" warning system was launched to provide real-time alerts to drivers about potential hazards, with over 1.74 billion alerts issued during the holiday [14]
《2025国庆中秋长假出行消费报告》发布,高德为线下餐饮店带去超1亿客流
Sou Hu Cai Jing· 2025-10-09 07:26
Core Insights - The report highlights a significant increase in travel and consumption during the National Day and Mid-Autumn Festival holiday, with active users on the Gaode app exceeding 360 million on October 1, marking a historical high [1][10] - The Gaode Street Ranking has successfully driven over 100 million foot traffic to offline dining establishments during the holiday period [2][7] Travel and Consumption Trends - The Gaode Street Ranking, launched on September 10, has accumulated over 400 million users within 23 days, providing diverse decision-making references for consumers [2] - The average per capita spending at the top 100 restaurants listed in the Gaode Street Ranking is 83 yuan, with a 300% increase in traffic for "smoky small shops" on October 1 [2] - The top 10 cities for nightlife activity during the holiday were Nanchang, Nanning, Changsha, Haikou, and Luoyang, with a notable preference for scenic visits over dining in certain cities [4][6] Emerging Travel Patterns - There is a growing trend of "reverse travel," where younger individuals are opting for less popular county destinations, which offer cultural heritage and natural scenery at lower costs [6] - Popular county destinations during the holiday included sites like the Wooden Pagoda in Shanxi and the Luofu Mountain Scenic Area in Guangdong, appealing to budget-conscious travelers [6] Family and Child-Oriented Activities - Family travel remains robust, with zoos and museums being popular choices, leading to increased consumption during the holiday [7] - The top ten family-friendly driving destinations included Shanghai Disneyland and Zhengzhou Yinji Animal Kingdom, indicating a strong preference for engaging family activities [7] Infrastructure and Public Services - The holiday saw an average of approximately 304 million daily trips, testing the capacity of public facilities such as restrooms and parks [9] - The cities with the highest density of public restrooms included Shenzhen, Shanghai, and Xiamen, while the highest density of nursing rooms was also found in Shenzhen and Xiamen [9] Technological Advancements in Infrastructure - The number of public charging stations has reached over 300,000, surpassing the number of gas stations by 2.5 times, with a 300% increase since 2021 [10] - The use of the Gaode app's navigation features for electric vehicles has surged, with a 640% increase in trips exceeding 1000 kilometers during the holiday [10] Safety and Emergency Management - The "Eagle Eye Guardian" warning system was launched to provide real-time alerts for significant events, issuing over 1.74 billion warnings during the holiday [11]
高德:国庆中秋8天长假为线下餐饮店带来超1亿客流
Zheng Quan Shi Bao Wang· 2025-10-09 06:08
Core Insights - The report from Gaode on October 9 highlights a significant increase in travel and consumption during the National Day and Mid-Autumn Festival holidays, with Gaode app's active user count reaching a historical high of 360 million on October 1 [1][2] - The report indicates a shift in travel preferences, with younger individuals opting for less popular destinations, reflecting a trend towards cost-effective travel experiences [1] Group 1: User Engagement and Traffic - Gaode's active user count on October 1 surpassed 360 million, marking a record high [2] - During the 8-day holiday, Gaode directed over 100 million customers to offline dining establishments, with a 300% increase in traffic for Gaode's "Yanhua Xiaodian" on October 1 [1] - The average spending per person at the top 100 restaurants listed on Gaode was 83 yuan [1] Group 2: Travel Trends and Preferences - The report notes a segmentation in travel demand, with first and second-tier cities being the preferred destinations, which accelerates overall potential [1] - The top five cities for nightlife activity during the holiday were Nanchang, Nanning, Changsha, Haikou, and Luoyang, with specific preferences for activities such as visiting scenic spots and enjoying local cuisine [1] - There is a growing trend of "reverse travel" among young people, who are increasingly choosing to visit county-level destinations that offer cultural heritage and natural scenery at lower consumption levels [1] Group 3: Infrastructure and Technology - Gaode's navigation system recorded over 9 billion kilometers of total navigation distance on October 1, utilizing China's self-developed Beidou system nearly 1 trillion times for positioning [2] - The number of public charging stations in China has reached over 300,000, which is 2.5 times the number of gas stations, reflecting a 300% increase since 2021 [2] - The average navigation distance for new energy vehicles and fuel vehicles has become comparable, with a 640% increase in instances of new energy vehicles traveling over 1,000 kilometers [2]
《2025国庆中秋长假出行消费报告》发布 高德为线下餐饮店带去超1亿客流
Zhong Guo Jing Ji Wang· 2025-10-09 05:27
Core Insights - The "Gaode Street Ranking" report indicates a significant increase in travel and consumption during the National Day and Mid-Autumn Festival holidays, with active users on the Gaode app surpassing 360 million on October 1, setting a historical record [1][7] Group 1: Food and Dining - The Gaode Street Ranking, launched on September 10, has driven over 100 million foot traffic to offline dining establishments during the holiday [2] - The average per capita spending at the top 100 restaurants listed in the Gaode Street Ranking is 83 yuan, with a 300% increase in traffic for "smoky small shops" on October 1 [2] - The local dining industry saw a 150% year-on-year increase in order volume during the holiday period [2] Group 2: Tourism Trends - Major cities remain the preferred travel destinations, with the top 20 cities for tourist attractions predominantly being first and second-tier cities [3] - There is a rising trend of "reverse travel," where younger individuals are opting for less popular county-level destinations, seeking unique cultural and natural experiences at lower costs [3][4] Group 3: Family and Child-Friendly Activities - The holiday saw a surge in family-oriented travel, with zoos and museums being popular destinations, leading to increased consumption in these sectors [5] - The top ten family-friendly driving destinations include major attractions like Shanghai Disneyland and Zhengzhou Yinji Animal Kingdom [5] Group 4: Public Infrastructure and Services - An average of approximately 304 million trips were made daily during the holiday, testing the capacity of public facilities such as restrooms and parks [6] - The cities with the highest density of public restrooms and mother-baby rooms include Shenzhen, Shanghai, and Xiamen, indicating a focus on enhancing visitor experience [6] Group 5: New Energy Infrastructure - The number of public charging stations has reached over 300,000, surpassing the number of gas stations by 2.5 times, with a 300% increase since 2021 [7] - The average navigation distance for new energy vehicles is now comparable to that of fuel vehicles, with a 640% increase in trips exceeding 1,000 kilometers during the holiday [7] Group 6: Safety and Emergency Management - The "Eagle Eye Guardian" warning system was launched to provide real-time alerts to drivers about significant incidents, with over 1.74 billion warnings issued during the holiday [8]