南方财经记者 孙静芳 广州报道 在第十五届全国运动会开幕式上，虚拟醒狮凌空跃起，与真人舞者隔空共舞；AR技术将龙舟"划"入观 众席，激起阵阵数字浪花。 这一刻，岭南文化以科技为翼，完成了一场跨越时空的现代叙事。而这，正是广东文化产业在"文化 +科技"深度融合下创新发展的生动缩影。 广东文化产业规模连续23年居全国首位，2024年全省规上文化产业营收突破3万亿元，近年来以"文化 +科技"为引擎，不断推动文化新质生产力发展壮大。数据显示，2024年广东文化新业态营业收入已达 9150 亿元，占全国六分之一的产业体量中，数字创意、动漫游戏等领域的新质生产力正成为高质量发 展核心动能。 2025粤港澳大湾区文化产业投资大会（简称：大湾区文投会）11月26日至28日在广州黄埔国际会议中心 举行。作为粤港澳大湾区最具影响力的文化产业与资本对接平台之一，大会已成功举办两届，今年是第 三届。这场汇聚资本、项目与人才的盛会，是广东锻造文化产业新质生产力的重要"动力源"。 文化与科技的融合，不仅改变了文化的呈现方式，更催生了千亿级规模的数字创意产业集群，成为广东 经济高质量发展的新引擎。 科技重塑文化产业形态 "城堡美到发光，伸 ...

全感VR世界《魔法冰堡》备受欢迎 南方财经记者 孙静芳 广州报道 "城堡美到发光，伸手想去摸冰柱时，脚下突然传来冰面开裂的震动，寒风裹着细碎冰晶扑到脸上，连冰龙飞过的气流都能真实 摸到，8K超高清冰爽的感觉太逼真了！"刚体验完VR《魔法冰堡》的游丽丽同学忍不住惊叹道。 11月15日，在粤港澳大湾区（广东）人才港举行的"百万英才汇南粤——文化产业人才荟"现场，文化科技主题展区将文化"玩"出 圈了，南方财经记者和大量前来求职的年轻学子们体验了一把"文化+科技"带来的酷爽。 事实上，"文化+科技"融合的生动场景早已在广东全域铺展，而就在上周举行的第十五届全国运动会开幕式上，6万名现场观众 与屏幕前的亿万观众共同见证了一场前所未有的文化科技盛宴。当虚拟的醒狮在空中腾跃翻滚，与真人舞狮者隔空共舞；当AR 技术让龙舟"划"入观众席，激起数字浪花，这一刻，岭南文化以一种既熟悉又新奇的方式被重新讲述。 作为数字经济大省与文化资源强省，广东近年来以政策为引、以技术为翼、以企业为主体，以"文化+科技"的双轮驱动，培育壮 大文化产业新质生产力，构建起多元融合新生态，一场由文化与科技共同驱动的产业变革悄然生发。 科技赋能：文化产业形 ...

Core Insights - The 2025 South China Book Festival has attracted over 200 cultural figures from home and abroad, marking the largest gathering of its kind [1] - Guangdong has established itself as a cultural highland, leading the nation in cultural industry revenue and innovation [2][10] - The festival has evolved since its inception in 1993, becoming a significant platform for cultural exchange and international collaboration [3][5] Group 1: Cultural Significance - The South China Book Festival has been held for 32 years, showcasing a commitment to cultural promotion and internationalization [3] - The festival serves as a bridge for understanding overseas publishing trends and fostering copyright cooperation [3][5] - Notable authors and cultural figures frequently participate, enhancing the festival's reputation as a cultural hub [3] Group 2: Economic Impact - Guangdong's cultural industry generated approximately 2.5 trillion yuan in revenue in 2024, accounting for over one-sixth of the national total [2] - The new cultural economy, including digital publishing and gaming, has seen a revenue increase of 10.5% [2] - The province's GDP has consistently ranked first in the country for 35 years, providing a robust foundation for cultural investment and consumption [8] Group 3: Industry Development - Guangdong has implemented a comprehensive policy package to stimulate high-quality development in the cultural sector, covering various fields such as film and gaming [11][14] - Major film and television companies are establishing operations in Guangdong, with over 40 key domestic enterprises already present [11] - The province has allocated over 100 million yuan annually to support film production and promotion, resulting in significant box office success [13] Group 4: Future Prospects - New cultural projects and collaborations are emerging, indicating strong confidence in Guangdong's cultural industry [14] - The region is expected to continue attracting cultural enterprises and talent due to its favorable policies and market conditions [14] - The integration of technology and culture is anticipated to drive further innovation and growth in the sector [14]

Core Insights - Guangdong has launched a comprehensive "policy package" to promote high-quality development in the cultural industry, consisting of 87 measures across six sectors including film, performing arts, animation, online gaming, esports, and online audio-visual [1][2] - The cultural industry is recognized as a new engine for economic growth, crucial for economic restructuring and enhancing national cultural soft power [1] - Guangdong leads the nation in cultural industry scale, with projected revenue of 2.5 trillion yuan in 2024, accounting for approximately one-sixth of the national total [1] Policy Highlights - The policy package addresses weaknesses and challenges in the cultural industry, aiming to enhance quality and influence rather than just scale [2] - Specific measures include financial support for outstanding film projects, infrastructure improvements for performing arts, and initiatives to strengthen the Guangdong-Hong Kong-Macao Greater Bay Area's cultural exchange [2][3] - The package emphasizes the importance of talent cultivation and attraction, aiming to provide intellectual support for the cultural industry's development [4] Strategic Focus - The policy package is designed to cover all key areas of the cultural industry, providing targeted support measures for each sector's unique characteristics and development bottlenecks [4] - It aims to foster cultural industry clusters and optimize supply chains to reduce operational costs and enhance production efficiency [4] - The implementation of the policy is expected to stimulate market vitality, attract more social capital, and promote the scale and efficiency of the cultural industry [4]