Core Insights - The CDF Haikou International Duty-Free City, under China Duty Free Group, celebrated its third anniversary with the launch of the "Whiskey Carnival" series, highlighting the integration of fashion and culture to attract young consumers [1][2] Group 1: Event Highlights - The Whiskey Museum features a striking 18-meter curved whiskey wall displaying over 2,000 whiskey varieties from more than 130 brands, appealing to a young demographic with 45% of visitors aged 25-35 [2] - Celebrities Hu Jun and Li Naiwen, as "CDF Whiskey Ambassadors," participated in the event, enhancing its popularity and engagement [1][5] - The event included a live streaming session titled "Cheers to You," where the ambassadors showcased rare whiskey selections [3][5] Group 2: Consumer Engagement - The carnival introduced a new fashion consumption model with a 199 yuan tasting card that allows access to selected whiskey tastings for 30 days, making whiskey more accessible for everyday consumers [8] - The "Bouncing Bus Carnival Whiskey Special Vehicle" connects the city with the venue, integrating tasting experiences into trendy lifestyles [8] - The event reflects a broader trend of blending cultural tourism with consumer experiences, positioning whiskey as a fashionable lifestyle element [8] Group 3: Future Outlook - With upcoming adjustments to Hainan's offshore duty-free policies, China Duty Free Group aims to leverage this opportunity to promote a new consumption trend centered around "tasting, drinking, and fashion" [8] - The company plans to continue exploring the fusion of culture and fashion to provide consumers with fresh experiences [8]

Group 1 - The event "Qingdao International Beer Festival: Dreaming of the Ancient City of Tai'erzhuang" will take place from July 25 to August 23, lasting 30 days, aimed at boosting the cultural tourism market and summer economy [1] - The festival will feature immersive experiences including beer tasting, gourmet food, and exciting performances, designed to ignite summer consumption [1][6] - The event will include over 80 performances, with a variety of entertainment such as electronic music, close-up magic, street dance, ballroom dance, and cross-talk, ensuring continuous entertainment throughout the festival [6] Group 2 - Three sub-venues will be set up, integrating fashion trends with local culture, creating a large-scale, diverse, and market-oriented event [6] - The event will also include various amusement facilities like colorful slides and bumper cars, providing a comprehensive sensory experience [6] - The local government aims to transform the event's "flow" into lasting cultural tourism consumption, establishing Tai'erzhuang as a high-quality tourist destination [6]