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“啤酒+文旅” 打造夏季消费新活力
Sou Hu Cai Jing· 2025-07-15 12:29
Group 1 - The event "Qingdao International Beer Festival: Dreaming of the Ancient City of Tai'erzhuang" will take place from July 25 to August 23, lasting 30 days, aimed at boosting the cultural tourism market and summer economy [1] - The festival will feature immersive experiences including beer tasting, gourmet food, and exciting performances, designed to ignite summer consumption [1][6] - The event will include over 80 performances, with a variety of entertainment such as electronic music, close-up magic, street dance, ballroom dance, and cross-talk, ensuring continuous entertainment throughout the festival [6] Group 2 - Three sub-venues will be set up, integrating fashion trends with local culture, creating a large-scale, diverse, and market-oriented event [6] - The event will also include various amusement facilities like colorful slides and bumper cars, providing a comprehensive sensory experience [6] - The local government aims to transform the event's "flow" into lasting cultural tourism consumption, establishing Tai'erzhuang as a high-quality tourist destination [6]
德阳遂宁南充广安资阳甘孜传达学习省委十二届七次全会精神 喊响擦亮“锦绣天府·安逸四川”文旅品牌
Si Chuan Ri Bao· 2025-06-23 03:10
Core Viewpoint - The recent meetings held in various cities of Sichuan province emphasize the importance of deepening the integration of culture and tourism, aiming to enhance the province's cultural tourism brand and establish Sichuan as a significant global tourist destination [1][2][3][4][5][6] Group 1: Policy Implementation - Various cities are committed to studying and implementing the directives from the Provincial Party Committee's 12th Plenary Session, focusing on the integration of culture and tourism [1][2][3][4][5][6] - The meetings highlight the need for strategic positioning and enhancing the understanding of the overall goals and specific deployments related to cultural tourism [1][2][3][4][5][6] Group 2: Development Strategies - Emphasis on project construction as a key driver for supporting the cultural tourism industry, with plans to develop innovative and distinctive tourism projects [3][5] - The integration of cultural tourism with other industries is encouraged, promoting a comprehensive development approach that includes various sectors [4][5][6] Group 3: Market and Consumer Focus - There is a strong focus on enhancing consumer experience and expanding domestic demand through the introduction of new tourism routes and high-quality service offerings [1][2][3][4][5] - The meetings stress the importance of understanding market demands and adapting tourism products to meet changing consumer preferences [3][4][5] Group 4: Infrastructure and Resource Development - The need for improved infrastructure and service systems to support tourism is highlighted, including the development of comfortable and convenient facilities for visitors [4][5][6] - Encouragement for the participation of professional operators and social capital in tourism project development to enhance competitiveness and innovation [6]
上海重磅发布!六大行动促“买买买”
Zheng Quan Shi Bao· 2025-05-21 15:31
Core Viewpoint - The Shanghai Municipal Government has launched a "Special Action Plan to Boost Consumption" aimed at transforming the economic development model and enhancing the role of consumption in economic growth [1] Group 1: Enhancing Consumer Capacity - The plan prioritizes enhancing consumer capacity by focusing on stabilizing employment, improving skills, and increasing income to stimulate consumer willingness [5] - An employment-first strategy will be implemented, including support plans for key sectors and small businesses, as well as one-time job expansion subsidies [5] - Skills training will be improved in key industries such as AI and elderly care, with policies to enhance vocational skills and support for high-skilled talent development [5] - Measures will be taken to promote reasonable income growth, including collective wage negotiations and improved wage distribution mechanisms [5] Group 2: Targeting Potential Consumption - The plan aims to improve the quality of consumption supply, focusing on service consumption, bulk consumption, and new consumption types [7] - In service consumption, initiatives include developing cultural consumption, supporting major performance events, and enhancing tourism and sports event economies [7] - For bulk consumption, policies will support trade-in programs for vehicles and appliances, as well as new subsidies for digital products [8] - New consumption will be fostered through the application of advanced technologies like AI and VR, and by catering to the elderly demographic with tailored services [8] Group 3: Strengthening Policy Coordination - The plan emphasizes the coordination of consumption policies with macroeconomic policies to ensure consistency and effectiveness [10] - A three-year action plan will be implemented to optimize the consumption environment, including improved consumer rights protection and efficient complaint handling mechanisms [10] - Statistical monitoring will be established for service consumption, silver economy, and new consumption models to support data-driven policy adjustments [10]