Investment Highlights - Three main investment themes are identified: "Dividends," "Technology," and "Overseas Expansion" focusing on leading companies in the white and black appliance sectors with attributes of low valuation, high dividends, and stable growth [5] - The domestic market is expected to benefit from the continued effects of the trade-in policy, while the export market is supported by leading appliance companies establishing production bases globally to mitigate tariff impacts [5] - Recommended companies include Haier, Midea, Gree, Hisense, and others, which are positioned well for value appreciation [5] Sector Review - The white appliance sector has shown significant improvement in demand, with both domestic and export sales returning to double-digit growth in January 2026 [8][9] - The market share of leading brands has slightly increased, with Gree and Midea holding 20.1% and 29.9% respectively, while Haier's market share has improved [13] - Channel inventory levels have been decreasing, indicating a manageable risk in inventory [14] Trend Analysis - The report anticipates a favorable market environment in 2026 driven by domestic policies and emerging market demand [7] - The white appliance sector is expected to see a rebound in valuations as the market stabilizes [30] Company Recommendations - Specific companies recommended for investment include: - Huazhi Technology, focusing on new business areas such as liquid cooling and robotics [5] - Minbao Optoelectronics, entering high-demand PCB drilling markets [5] - Ugreen Technology, capitalizing on the overseas consumer electronics market [5] - Anfu Technology, with stable cash flow from battery operations and expansion into semiconductors [5] Market Dynamics - The report highlights the correlation between the real estate market and appliance sales, noting that air conditioning sales tend to lag behind real estate sales by several months [49] - The introduction of favorable policies is expected to stimulate market demand and improve sales performance [52]

Investment Rating - The report maintains a positive outlook on the home appliance industry, particularly for major players in the white goods sector, indicating a favorable investment environment for 2025 [3][5][6]. Core Insights - The home appliance sector is expected to benefit from the continuation of the "trade-in" policy and improvements in overseas production capacity, leading to enhanced profitability in the supply chain [2][5]. - The report highlights three main investment themes: 1. **Dividend**: Major white and black appliance companies are characterized by low valuations, high dividends, and stable growth, providing a high margin of safety and significant elasticity in stock prices [6][7]. 2. **Technology**: Core component manufacturers are transitioning into emerging tech fields such as robotics and semiconductor cooling, seeking cross-industry growth [7]. 3. **Export**: Recovery in export demand and sustained domestic sales of new products, particularly in the small appliance sector, are expected to drive growth [7]. Summary by Sections 1. White Goods and Components - In 2025, the air conditioning sector is projected to produce 195.37 million units, a 3% year-on-year decline, while sales are expected to reach 198.39 million units, down 1% year-on-year, with domestic sales increasing by 1% [5][13]. - The average price of white goods is declining due to high base effects from the trade-in policy, with air conditioning prices dropping by 13% year-on-year [23][24]. 2. Kitchen Appliances - The kitchen appliance sector is experiencing a recovery driven by real estate and trade-in policies, with online sales of range hoods and gas stoves increasing by 7.9% and 1.7% respectively in 2025 [33][34]. - Major companies like Boss Electric and Vatti are leveraging trade-in policies to boost sales, with Boss Electric maintaining a leading market share in range hoods [35][36]. 3. Small Appliances - The small appliance sector is seeing a revival due to the trade-in policy, with significant growth in cleaning appliances, although overall market consumption remains subdued [6][7]. - Companies like Roborock and Ecovacs are expected to benefit from high demand for new products, with projected revenue growth of 34% and 12% respectively in Q4 2025 [5][7]. 4. New Displays and Lighting - The emerging display sector is at a turning point, while the lighting industry is anticipated to see growth as it awaits market recovery [6][7]. - Companies like Hisense and OP Lighting are expected to experience revenue declines in Q4 2025, with projections of -10% and -2% respectively [6][7]. 5. Investment Highlights - The report recommends a combination of leading white goods companies such as Haier, Midea, and Gree, along with Hisense, as they are currently undervalued and offer stable growth prospects [6][7]. - The report also emphasizes the importance of component manufacturers adapting to new technologies and markets, with companies like Huaxiang and Sanhua expected to see significant growth in their respective sectors [7][29][30].