Core Viewpoint - Bruker (00325) has seen a stock price increase of over 3%, currently trading at 93.4 HKD with a transaction volume of 64.56 million HKD, following the launch of numerous new products at the 2025 China Toy Expo [1] Group 1: Product Launch and Market Response - Bruker showcased over 100 products at the expo, including more than 20 new items featuring popular IPs such as Ultraman, Transformers, DC, Neon Genesis Evangelion, Hatsune Miku, Sanrio, and Powerpuff Girls, covering nearly 30 globally recognized brands [1] - According to Zhongtai Securities, the quantity and quality of Bruker's new products in Q4 have improved sequentially, suggesting investors seize the Q4 new product catalyst opportunities [1] - Citigroup has noted that Bruker is accelerating its new product launches and has initiated a 30-day positive catalyst observation with a target price of 128 HKD, rating the stock as "Buy" [1]

Investment Rating - The report maintains a "Recommendation" rating for the company [1] Core Views - The company reported a total revenue of 1.49 billion yuan for the first half of 2025, a decrease of 8.6% year-on-year, with a net profit attributable to shareholders of 390 million yuan, down 3.3% [1] - In Q2 2025, the total revenue was 750 million yuan, reflecting a 9.0% decline, while the net profit attributable to shareholders was 200 million yuan, a decrease of 10.9% [1] - The report highlights that adjustments in old products and the launch of new products are expected to catalyze future growth [1] Financial Summary - The company’s projected total revenue for 2025 is 3.32 billion yuan, with an expected growth rate of 8.9% [3] - The net profit for 2025 is estimated at 790 million yuan, with a growth rate of 9.8% [3] - Earnings per share (EPS) is projected to be 0.75 yuan for 2025, with a price-to-earnings (P/E) ratio of 38 [3] - The company’s total market capitalization is approximately 30.23 billion yuan, with a circulating market value of about 20.82 billion yuan [4] Business Performance - The report indicates that the revenue from alcoholic beverages, food flavoring, and other businesses for the first half of 2025 was 1.3 billion yuan, 170 million yuan, and 20 million yuan respectively, with year-on-year changes of -9.4%, -3.9%, and +6.3% [7] - The decline in revenue is attributed to weak external demand and inventory adjustments in the ready-to-drink segment, while the whiskey segment is beginning to contribute revenue [7] - The gross profit margin for Q2 2025 was 71.0%, a slight decrease of 0.8 percentage points year-on-year, influenced by changes in product mix and reduced scale effects [7] Investment Recommendations - The report suggests closely monitoring the sales of new products and inventory changes, maintaining the "Recommendation" rating [7] - The target price for the company's stock is set at 30 yuan, with the current price at 28.81 yuan [3][7]