数据显示，元旦假期，外籍旅客入境游机票订单量大幅增长。有订票数据显示，2026年1月1日至3日， 入境航线机票预订量超32万张，同比增长约11%。 "中国游"热度近年来持续升温，引发一些外媒关注。"免签旅游增长推动中国迎来大量跨境人群。"美国 《旅行与旅游世界》杂志刊文称，2025年前三季度，中国免签入境外国人2089万人次，同比增长超 50%，离境退税销售额增长1倍左右。在海外社交平台上，"带着空箱子去中国"成为新风尚。 该报道认为，免签入境人数的持续增长凸显了中国作为旅游目的地的吸引力，表明人们对中国的文化、 城市和壮丽自然风光感兴趣。长城、故宫和兵马俑景区等中国旅游景点依然魅力十足，新兴旅游景点也 吸引着游客目光。所有这些因素加在一起，使得中国成为国际游客向往的亚洲旅游热点地区之一。 美丽的风光、深厚的文化、安全的环境、便捷的交通、繁荣的经济、友好的人民……如今在越来越多外 国人眼中，中国成为一个充满吸引力和机遇的优选旅居目的地。英国广播公司近日报道称，一项对来自 172个国家和地区的1万多名外籍人士进行的调查显示，中国在"最适合外籍人士旅居目的地榜单"中排名 前列。文章称，中国是排名上升幅度最大的国家 ...

据他介绍，陪爬服务往往从前一天晚上就要开始准备。"以峨眉山为例，我需要跟顾客确定路线选择、 休息点位、是否看日出、是否乘坐索道等细节，再据此安排爬山当天的具体行程。" 赵豪认为，陪爬工作的核心在于保障游客和自身的安全，这需要具备专业的户外知识和急救能力，"体 力是陪爬的门槛，还要有服务意识"。 刘浩对此也表示认同，并特别强调了耐心的重要性。他回忆，自己曾连背带拽地协助一名170斤重的游 客登山，对方每爬20米就要问一遍"还有多远"。"如果我们服务到一半没耐心了，客人更难撑到山顶 了。" 来自山东的赵女士最近成了陪爬师的"代言人"，她不断向身边的朋友推荐这项服务。 今年9月，赵女士爬泰山时请了一名陪爬师。一路上，陪爬师帮她背着行李和水。到中天门时，她差点 放弃。"我真谢谢他。接下来的路，近乎是他把我拖上去的，还教我如何借他的力让自己轻松一点。"6 个多小时后，赵女士成功登顶泰山。 "十四五"规划提出，创新旅游产品体系，改善旅游消费体验。"十五五"规划建议提出，丰富高品质旅游 产品供给，提高旅游服务质量。在政策指引下，旅游服务不断涌现新业态、新体验，陪爬师就是其中之 一。 元旦假期将至，全国各地将迎来新一轮旅游高 ...

Core Insights - The tourism market in Guilin, Guangxi, achieved remarkable results during the National Day and Mid-Autumn Festival holiday, with total tourism revenue exceeding 10.65 billion RMB, marking a year-on-year increase of 15.6% [1] - The number of domestic and international tourists reached 9.42 million, reflecting a growth of 15.1% compared to the previous year [1] Group 1: Tourist Attractions and Visitor Statistics - Guilin's scenic spots experienced a surge in visitors, with the Li River scenic area seeing a total of 273,000 visitors in the first three days of the holiday [2] - The Elephant Trunk Hill, a symbol of Guilin, ranked fourth among the top ten popular scenic spots in the country on the first day of the holiday, benefiting from a real-name reservation system [2] - The total water passenger flow in Guilin reached approximately 700,000 during peak days on October 4 and 5 [2] Group 2: Night Tourism and Cultural Events - The Two Rivers and Four Lakes scenic area saw record-high visitor numbers, with over 10,000 visitors on certain days [4] - Various cultural events, such as the "Song Dynasty Charm: Water Moon Together" lantern festival and the "Fireman Carnival" in Yangshuo, attracted large crowds, showcasing the integration of culture and tourism [4][7] - The popularity of night tours has increased, with visitors enjoying light shows and vibrant nightlife in areas like Dongxi Lane [4] Group 3: Rural Tourism and New Experiences - Rural tourism gained popularity, with lesser-known spots like Wuzhoutan and Qixing District becoming favored destinations for nature enthusiasts [7] - The Dragon's Backbone Rice Terraces attracted both domestic and international tourists, showcasing the beauty of autumn landscapes [7] - The influence of popular media, such as the TV series "Frontline," has drawn visitors to filming locations in Guilin, enhancing the city's cultural tourism appeal [7]

Core Viewpoint - The draft of the Hainan Free Trade Port Tourism Regulations aims to enhance Hainan's tourism appeal through various measures, including expanded visa-free entry policies and improved duty-free shopping experiences [1][4]. Group 1: Visa-Free Entry Policies - The draft proposes a broader range of visa-free entry policies for tourists, allowing citizens from certain countries approved by the State Council to enter Hainan without a visa [1]. - Foreign tourists can also enter Hainan without a visa if they arrive through designated ports and meet specific conditions, such as traveling in groups from Hong Kong or Macau [1]. - Cruise passengers arriving at Hainan's cruise ports will be exempt from visa requirements [1]. Group 2: Duty-Free Shopping Policies - The draft outlines a more open and convenient duty-free shopping policy for travelers, aiming to increase the variety of duty-free products and enhance shopping limits [4]. - It encourages the development of modern shopping facilities and the introduction of international high-end brands to improve service quality and create a high-quality consumer environment [4]. - The integration of duty-free shopping with tourism is promoted to extend the industry chain and enhance the overall value and experience of duty-free shopping [4].

Core Viewpoint - The draft of the Hainan Free Trade Port Tourism Regulations aims to enhance tourism development, promote international tourism consumption, and establish a more open and convenient duty-free shopping policy for outbound travelers [1][4][5]. Group 1: Promotion of Tourism Integration Development - The draft emphasizes the need for local governments to create policies that promote the integration of tourism with various industries such as agriculture, commerce, marine fisheries, aerospace, technology, healthcare, and cultural sports [2]. - It encourages the development of sports tourism by hosting events like marathons, cycling, and sailing competitions, and aims to establish national sports tourism demonstration zones [2]. - The draft supports the development of new tourism formats, including marine, wellness, and self-driving tourism, while ensuring effective regulation of emerging tourism technologies and business models [2][3]. Group 2: Support for International Tourism Consumption Center Construction - The draft allows qualified foreign tour guides to operate in Hainan and promotes foreign investment in the tourism sector, aligning their qualifications and investment ratios with domestic entities [4]. - It aims to implement more open and convenient duty-free shopping policies for outbound travelers and enhance the internationalization of tourism services [4][5]. - The draft encourages international tourism development through various means, including independent operations and mergers of large international tourism companies in Hainan [4]. Group 3: Duty-Free Shopping Policy Enhancement - The draft proposes to increase the variety of duty-free products, enhance shopping limits, and innovate regulatory models to create a globally influential duty-free shopping destination [5]. - It encourages duty-free operators to build modern shopping facilities, introduce international high-end brands, and improve service quality to create a high-quality consumer environment [5]. - The draft also emphasizes the importance of integrating duty-free shopping with tourism to enhance overall benefits and customer experience [5]. Group 4: Regulation of Tourism Operations - The draft sets strict regulations against false advertising and unauthorized charges by tourism operators, ensuring compliance with legal standards [6]. - It establishes legal responsibilities for travel agencies regarding low-price solicitation and forced consumption practices, aiming to protect tourists' rights [6].

Core Viewpoint - The draft of the Hainan Free Trade Port Tourism Regulations aims to enhance tourism development, promote new tourism formats, and facilitate international tourism consumption through various measures and policies [1][4]. Group 1: Promotion of Tourism Integration Development - The draft emphasizes the need for local governments to create policies that promote the integration of tourism with other industries such as agriculture, commerce, marine fisheries, aerospace, technology, healthcare, and culture [2]. - It encourages the development of sports tourism by hosting events like marathons and sailing competitions, and aims to establish national sports tourism demonstration zones [2]. Group 2: Support for New Tourism Formats - The draft outlines a strategy for promoting new tourism formats including marine, wellness, and self-driving tourism, while ensuring effective regulation of emerging tourism technologies and industries [3]. - It calls for the cultivation of tourism market entities and encourages investment from various market players to diversify tourism investment [3]. Group 3: Assistance in Building an International Tourism Consumption Center - The draft allows qualified foreign tour guides to operate in Hainan and promotes foreign investment in the tourism sector, aligning it with domestic operational standards [4]. - It proposes more open and convenient policies for duty-free shopping for outbound travelers and broader visa-free entry policies [4]. Group 4: Duty-Free Shopping Policies - The draft aims to enhance the duty-free shopping experience by increasing the variety of duty-free goods, raising shopping limits, and improving regulatory models [5]. - It encourages the integration of duty-free shopping with tourism to enhance overall value and experience [5]. Group 5: Regulation of Tourism Operations - The draft sets strict regulations against false advertising and unauthorized charges by tourism operators, ensuring the protection of tourists' rights [5][6]. - It establishes legal responsibilities for travel agencies engaging in low-price solicitation and forced consumption practices [6].

Core Viewpoint - The article discusses the draft of the "Hainan Free Trade Port Tourism Regulations," which aims to enhance tourism development, promote international tourism consumption, and establish a regulatory framework for the tourism industry in Hainan [1]. Group 1: Promotion of Tourism Integration Development - The draft mandates local governments to create policies that promote the integration of tourism with various sectors such as agriculture, commerce, marine fisheries, aerospace, technology, healthcare, and sports [3]. - It encourages the development of sports tourism by hosting events like marathons and sailing competitions, and aims to establish national sports tourism demonstration zones [3]. - The draft supports the development of new tourism formats, including marine, wellness, and self-driving tourism, while ensuring effective regulation of emerging tourism technologies and business models [3]. Group 2: Support for International Tourism Consumption Center Construction - The draft allows qualified foreign tour guides to operate in Hainan and permits foreign investors to establish performance agencies and tourism-related businesses [6]. - It promotes a more open and convenient duty-free shopping policy for outbound tourists and aims to enhance the internationalization of tourism services [7]. - The draft emphasizes increasing the variety of duty-free products and shopping limits, aiming to create a globally influential duty-free shopping destination [7]. Group 3: Regulation of Tourism Business Practices - The draft outlines strict regulations against false advertising and unauthorized charges by tourism operators, ensuring transparency and fairness in tourism activities [8]. - It establishes legal responsibilities for travel agencies that engage in low-price solicitation and forced consumption practices [9]. - The draft aims to improve the quality of tourism services and dispute resolution mechanisms to protect tourists' rights [8].

Core Viewpoint - The tourism market in China is experiencing a significant recovery and transformation, with traditional travel agencies adapting to new consumer preferences and competition from online travel agencies (OTAs) [2][5][11]. Current Situation - The Ministry of Culture and Tourism reported that domestic tourism in 2024 is expected to reach 5.62 billion trips, a year-on-year increase of 14.8% [2]. - The number of travel agencies in China has increased to 64,616, up from 56,275 in 2023, adding over 8,000 agencies [2]. - Despite the growth in travel agencies, the popularity of traditional group tours is declining, with younger consumers favoring free and customized travel options [2][4]. Emerging Trends - Free travel and self-driving tours are gaining traction, supported by social media platforms that provide rich information on transportation, attractions, and food [4]. - The rise of niche themed tours offered by companies like Daocaoren and Youxiake is creating new social travel experiences for young people [4]. Company Performance - Many travel companies are reporting steady growth despite challenges, with companies like China Youth Travel Service (CYTS) achieving a revenue of approximately 1.949 billion yuan, a year-on-year increase of 58.13% [5]. - Lingnan Holdings' travel business also showed strong performance, with revenue of 3.121 billion yuan, up 36.77% [5]. Transformation Strategies - Travel agencies are shifting towards smaller, customized group tours, moving away from large group tours [6][8]. - Customized services are becoming a key offering, with agencies providing tailored travel plans based on individual customer needs [9]. - The rise of educational travel and conference services is becoming a significant part of travel agency offerings, with companies like Kanghui establishing dedicated educational travel centers [10]. Future Directions - Travel agencies are focusing on niche markets and personalized services to attract and retain customers, particularly targeting the aging population [11][12]. - Innovative travel packages that combine tourism with events like concerts and sports are emerging as popular options [11]. - Digital transformation is crucial for traditional travel agencies to enhance service delivery and competitiveness [13].

Core Insights - The cultural tourism market in China is experiencing significant growth, driven by local initiatives and the development of new attractions and business models [1] - The tourism industry is recognized for its role in economic stability, consumer spending, job creation, and public welfare, supported by various government plans [1] - Key statistics for 2024 include 5.62 billion domestic trips (up 14.8%), total domestic spending of 5.8 trillion yuan (up 17.1%), and 132 million inbound tourists (up 60.8%) with spending nearing 100 billion USD (up 77.8%) [1] Group 1: Industry Development - The tourism industry is essential for economic growth and requires comprehensive planning and policy support to avoid low-level competition and redundancy [2] - Local governments are encouraged to create long-term development plans tailored to their unique resources and cultural contexts [2] - Financial institutions are urged to lower lending thresholds and increase loan amounts for promising tourism businesses, alongside enhanced fiscal support [2] Group 2: Cultural Integration and Innovation - The integration of culture into tourism is emphasized, aiming to enrich tourism offerings and enhance service quality through traditional and local cultural elements [3] - The tourism sector is encouraged to leverage new technologies to drive innovation and improve management practices, fostering the development of new business models [3] - There is a focus on promoting new tourism formats, such as low-altitude sightseeing and immersive experiences, to ensure healthy growth in the industry [3]

Core Viewpoint - The article highlights the growing popularity of Yaan as a photography destination, particularly for capturing the unique scenery of tea mountains and snow-capped mountains, driven by its favorable air quality and diverse landscapes [7][8][12]. Group 1: Unique Scenery - Yaan's tea mountains and snow-capped mountains create a visually appealing landscape, attracting many photographers and tourists [7][9]. - The city has ranked first in air quality among 15 key cities in the province for six consecutive years, enhancing visibility for capturing scenic views [7][8]. - The combination of tea mountains and snow-capped mountains offers a unique aesthetic that differs from urban settings, providing a richer visual experience [9][10]. Group 2: Tourism Development - Yaan is improving its infrastructure and tourism services to promote the "tea mountain and snow mountain" scenery as a new tourism brand [8][12]. - Local initiatives, such as photography contests, have increased engagement and visibility on social media platforms, with related topics garnering over 6 million views on Douyin [10][12]. - The city is also developing various outdoor activities, including hiking and cycling, to cater to the interests of tourists and photography enthusiasts [12][13]. Group 3: Geographic Advantages - Yaan's diverse topography, with significant elevation differences, allows for optimal viewing conditions of the surrounding mountains [12]. - The likelihood of seeing both tea and snow mountains is higher after rainy days, particularly the day following rainfall [12]. - The region's favorable conditions for outdoor activities have led to the establishment of cycling and hiking events, further promoting tourism [13].