人民日报记者 王云娜 王欣悦 李家鼎 引子 夜幕落下，珠江两岸灯火璀璨。"看，是'小蛮腰'。"坐在游船上，当流光溢彩的广州塔映入眼帘， 科威特游客纳泽一家迅速摆好姿势，与塔合影，"得益于免签政策，我们有了这次'说走就走'的旅行。" 不止是纳泽一家。2025年，全国各口岸出入境外国人8203.5万人次，同比增长26.4%。今年春节假 期，外国人出入境131.3万人次，较去年假期日均增长21.8%；入境外国人中，适用免签政策入境46万人 次，较去年假期日均增长28.5%。 "中国游"带火"中国购"。2025年，我国办理离境退税的境外旅客数量同比增长305%，退税商品销 售额同比增长95.9%。 热度攀升，离不开政策支撑。2025年3月，中办、国办印发《提振消费专项行动方案》，提出"发展 入境消费"。同年10月，"培育国际消费中心城市，拓展入境消费"被写入"十五五"规划建议。 新春伊始，记者走进天津市、重庆市和广东省广州市，循着入境游客的旅程，看消费选择、听真实 感受，见证中国开放的大门越开越大。 2025年6月9日起，中国对科威特等4个国家持普通护照人员试行免签政策。"说走就能走"，纳泽和 家人前不久收拾行装，直 ...

近年来，广西桂林市临桂区会仙镇沐宦头村开展乡村风貌综合整治，打造集观光、体验、度假于一体的旅游新业态，每年接待游客超20万人次。图为1 月18日，众多游客在该村格桑花观赏园内共享生态美。 黄胜林 摄 in N B t I 官 11 48 TS - 2011 1 ...

Core Viewpoint - The recent announcement by the National Immigration Administration indicates a significant increase in inbound and outbound passenger flow during the 2026 New Year holiday, highlighting the positive impact of China's extended visa-free policies and optimized entry services on international tourism [1][2]. Group 1: Inbound Tourism Growth - The 2026 New Year holiday saw a substantial rise in foreign travelers coming to China, with over 320,000 inbound flight ticket bookings from January 1 to 3, representing an approximately 11% year-on-year increase [2]. - The number of foreign visitors entering China under visa-free policies reached 20.89 million in the first three quarters of 2025, marking a growth of over 50% compared to the previous year [2][3]. - The increasing popularity of "China tours" is attributed to the country's rich cultural resources and improved travel convenience, as highlighted by foreign travelers' positive experiences [2][5]. Group 2: China's Tourism Appeal - China's unique cultural heritage, impressive infrastructure, and relaxed visa policies are key factors driving its attractiveness as a travel destination [5][6]. - A recent survey indicated that China ranked sixth in the "most suitable countries for expatriates to live" list, a significant rise from the nineteenth position in 2024, reflecting high expatriate satisfaction [3]. - The World Travel and Tourism Council's CEO emphasized China's growing role in the global tourism economy, predicting it will become the largest tourism market in the coming years [4]. Group 3: Technological Integration in Tourism - The integration of technology and culture is creating new tourism experiences, such as augmented reality applications and carbon credit systems in Huangshan, enhancing visitor engagement and promoting sustainable practices [7][8]. - Innovative technologies like VR and exoskeleton robots are transforming traditional leisure activities, providing unique experiences that set China apart as a future tourism destination [8].

Core Insights - The rise of "accompanying climbing" services reflects a growing demand for personalized and high-quality tourism experiences, as indicated by the increasing popularity of this service among tourists [2][4]. Group 1: Market Demand and Trends - The "14th Five-Year Plan" emphasizes the need for innovative tourism products and improved consumer experiences, which has led to the emergence of new services like accompanying climbing [2]. - There is a significant increase in inquiries for accompanying climbing services at famous mountains such as Tai Mountain, Huangshan, and Huashan, especially with the upcoming New Year holiday [2]. - The demand for accompanying climbing services is driven by various customer needs, including assistance for children, elderly individuals, and those with physical limitations [3]. Group 2: Service Providers and Their Experiences - Service providers like Liu Hao and Zhao Hao have reported substantial engagement in the industry, with Liu having climbed over 200 times this year alone [2][3]. - The pricing for accompanying climbing services varies, with Liu charging 700 yuan during the day and 800 yuan at night, while Zhao charges 500 yuan for a full round trip [3]. - The role of an accompanying climber requires not only physical fitness but also patience and a strong service mindset, as highlighted by the experiences shared by Liu and Zhao [3][5]. Group 3: Industry Growth and Future Outlook - The accompanying climbing industry is witnessing a trend towards scale and organization, with the number of service providers growing from 200 to over 360 in a short period [5]. - Currently, there are 23 companies in China offering "accompanying climbing" services, indicating a burgeoning market [5]. - The industry is appealing to young individuals seeking flexible employment and a sense of autonomy in their work, aligning with broader employment trends [4].

Core Insights - The tourism market in Guilin, Guangxi, achieved remarkable results during the National Day and Mid-Autumn Festival holiday, with total tourism revenue exceeding 10.65 billion RMB, marking a year-on-year increase of 15.6% [1] - The number of domestic and international tourists reached 9.42 million, reflecting a growth of 15.1% compared to the previous year [1] Group 1: Tourist Attractions and Visitor Statistics - Guilin's scenic spots experienced a surge in visitors, with the Li River scenic area seeing a total of 273,000 visitors in the first three days of the holiday [2] - The Elephant Trunk Hill, a symbol of Guilin, ranked fourth among the top ten popular scenic spots in the country on the first day of the holiday, benefiting from a real-name reservation system [2] - The total water passenger flow in Guilin reached approximately 700,000 during peak days on October 4 and 5 [2] Group 2: Night Tourism and Cultural Events - The Two Rivers and Four Lakes scenic area saw record-high visitor numbers, with over 10,000 visitors on certain days [4] - Various cultural events, such as the "Song Dynasty Charm: Water Moon Together" lantern festival and the "Fireman Carnival" in Yangshuo, attracted large crowds, showcasing the integration of culture and tourism [4][7] - The popularity of night tours has increased, with visitors enjoying light shows and vibrant nightlife in areas like Dongxi Lane [4] Group 3: Rural Tourism and New Experiences - Rural tourism gained popularity, with lesser-known spots like Wuzhoutan and Qixing District becoming favored destinations for nature enthusiasts [7] - The Dragon's Backbone Rice Terraces attracted both domestic and international tourists, showcasing the beauty of autumn landscapes [7] - The influence of popular media, such as the TV series "Frontline," has drawn visitors to filming locations in Guilin, enhancing the city's cultural tourism appeal [7]

Core Viewpoint - The draft of the Hainan Free Trade Port Tourism Regulations aims to enhance Hainan's tourism appeal through various measures, including expanded visa-free entry policies and improved duty-free shopping experiences [1][4]. Group 1: Visa-Free Entry Policies - The draft proposes a broader range of visa-free entry policies for tourists, allowing citizens from certain countries approved by the State Council to enter Hainan without a visa [1]. - Foreign tourists can also enter Hainan without a visa if they arrive through designated ports and meet specific conditions, such as traveling in groups from Hong Kong or Macau [1]. - Cruise passengers arriving at Hainan's cruise ports will be exempt from visa requirements [1]. Group 2: Duty-Free Shopping Policies - The draft outlines a more open and convenient duty-free shopping policy for travelers, aiming to increase the variety of duty-free products and enhance shopping limits [4]. - It encourages the development of modern shopping facilities and the introduction of international high-end brands to improve service quality and create a high-quality consumer environment [4]. - The integration of duty-free shopping with tourism is promoted to extend the industry chain and enhance the overall value and experience of duty-free shopping [4].

Core Viewpoint - The draft of the Hainan Free Trade Port Tourism Regulations aims to enhance tourism development, promote international tourism consumption, and establish a more open and convenient duty-free shopping policy for outbound travelers [1][4][5]. Group 1: Promotion of Tourism Integration Development - The draft emphasizes the need for local governments to create policies that promote the integration of tourism with various industries such as agriculture, commerce, marine fisheries, aerospace, technology, healthcare, and cultural sports [2]. - It encourages the development of sports tourism by hosting events like marathons, cycling, and sailing competitions, and aims to establish national sports tourism demonstration zones [2]. - The draft supports the development of new tourism formats, including marine, wellness, and self-driving tourism, while ensuring effective regulation of emerging tourism technologies and business models [2][3]. Group 2: Support for International Tourism Consumption Center Construction - The draft allows qualified foreign tour guides to operate in Hainan and promotes foreign investment in the tourism sector, aligning their qualifications and investment ratios with domestic entities [4]. - It aims to implement more open and convenient duty-free shopping policies for outbound travelers and enhance the internationalization of tourism services [4][5]. - The draft encourages international tourism development through various means, including independent operations and mergers of large international tourism companies in Hainan [4]. Group 3: Duty-Free Shopping Policy Enhancement - The draft proposes to increase the variety of duty-free products, enhance shopping limits, and innovate regulatory models to create a globally influential duty-free shopping destination [5]. - It encourages duty-free operators to build modern shopping facilities, introduce international high-end brands, and improve service quality to create a high-quality consumer environment [5]. - The draft also emphasizes the importance of integrating duty-free shopping with tourism to enhance overall benefits and customer experience [5]. Group 4: Regulation of Tourism Operations - The draft sets strict regulations against false advertising and unauthorized charges by tourism operators, ensuring compliance with legal standards [6]. - It establishes legal responsibilities for travel agencies regarding low-price solicitation and forced consumption practices, aiming to protect tourists' rights [6].

Core Viewpoint - The draft of the Hainan Free Trade Port Tourism Regulations aims to enhance tourism development, promote new tourism formats, and facilitate international tourism consumption through various measures and policies [1][4]. Group 1: Promotion of Tourism Integration Development - The draft emphasizes the need for local governments to create policies that promote the integration of tourism with other industries such as agriculture, commerce, marine fisheries, aerospace, technology, healthcare, and culture [2]. - It encourages the development of sports tourism by hosting events like marathons and sailing competitions, and aims to establish national sports tourism demonstration zones [2]. Group 2: Support for New Tourism Formats - The draft outlines a strategy for promoting new tourism formats including marine, wellness, and self-driving tourism, while ensuring effective regulation of emerging tourism technologies and industries [3]. - It calls for the cultivation of tourism market entities and encourages investment from various market players to diversify tourism investment [3]. Group 3: Assistance in Building an International Tourism Consumption Center - The draft allows qualified foreign tour guides to operate in Hainan and promotes foreign investment in the tourism sector, aligning it with domestic operational standards [4]. - It proposes more open and convenient policies for duty-free shopping for outbound travelers and broader visa-free entry policies [4]. Group 4: Duty-Free Shopping Policies - The draft aims to enhance the duty-free shopping experience by increasing the variety of duty-free goods, raising shopping limits, and improving regulatory models [5]. - It encourages the integration of duty-free shopping with tourism to enhance overall value and experience [5]. Group 5: Regulation of Tourism Operations - The draft sets strict regulations against false advertising and unauthorized charges by tourism operators, ensuring the protection of tourists' rights [5][6]. - It establishes legal responsibilities for travel agencies engaging in low-price solicitation and forced consumption practices [6].

Core Viewpoint - The article discusses the draft of the "Hainan Free Trade Port Tourism Regulations," which aims to enhance tourism development, promote international tourism consumption, and establish a regulatory framework for the tourism industry in Hainan [1]. Group 1: Promotion of Tourism Integration Development - The draft mandates local governments to create policies that promote the integration of tourism with various sectors such as agriculture, commerce, marine fisheries, aerospace, technology, healthcare, and sports [3]. - It encourages the development of sports tourism by hosting events like marathons and sailing competitions, and aims to establish national sports tourism demonstration zones [3]. - The draft supports the development of new tourism formats, including marine, wellness, and self-driving tourism, while ensuring effective regulation of emerging tourism technologies and business models [3]. Group 2: Support for International Tourism Consumption Center Construction - The draft allows qualified foreign tour guides to operate in Hainan and permits foreign investors to establish performance agencies and tourism-related businesses [6]. - It promotes a more open and convenient duty-free shopping policy for outbound tourists and aims to enhance the internationalization of tourism services [7]. - The draft emphasizes increasing the variety of duty-free products and shopping limits, aiming to create a globally influential duty-free shopping destination [7]. Group 3: Regulation of Tourism Business Practices - The draft outlines strict regulations against false advertising and unauthorized charges by tourism operators, ensuring transparency and fairness in tourism activities [8]. - It establishes legal responsibilities for travel agencies that engage in low-price solicitation and forced consumption practices [9]. - The draft aims to improve the quality of tourism services and dispute resolution mechanisms to protect tourists' rights [8].

Core Viewpoint - The tourism market in China is experiencing a significant recovery and transformation, with traditional travel agencies adapting to new consumer preferences and competition from online travel agencies (OTAs) [2][5][11]. Current Situation - The Ministry of Culture and Tourism reported that domestic tourism in 2024 is expected to reach 5.62 billion trips, a year-on-year increase of 14.8% [2]. - The number of travel agencies in China has increased to 64,616, up from 56,275 in 2023, adding over 8,000 agencies [2]. - Despite the growth in travel agencies, the popularity of traditional group tours is declining, with younger consumers favoring free and customized travel options [2][4]. Emerging Trends - Free travel and self-driving tours are gaining traction, supported by social media platforms that provide rich information on transportation, attractions, and food [4]. - The rise of niche themed tours offered by companies like Daocaoren and Youxiake is creating new social travel experiences for young people [4]. Company Performance - Many travel companies are reporting steady growth despite challenges, with companies like China Youth Travel Service (CYTS) achieving a revenue of approximately 1.949 billion yuan, a year-on-year increase of 58.13% [5]. - Lingnan Holdings' travel business also showed strong performance, with revenue of 3.121 billion yuan, up 36.77% [5]. Transformation Strategies - Travel agencies are shifting towards smaller, customized group tours, moving away from large group tours [6][8]. - Customized services are becoming a key offering, with agencies providing tailored travel plans based on individual customer needs [9]. - The rise of educational travel and conference services is becoming a significant part of travel agency offerings, with companies like Kanghui establishing dedicated educational travel centers [10]. Future Directions - Travel agencies are focusing on niche markets and personalized services to attract and retain customers, particularly targeting the aging population [11][12]. - Innovative travel packages that combine tourism with events like concerts and sports are emerging as popular options [11]. - Digital transformation is crucial for traditional travel agencies to enhance service delivery and competitiveness [13].