"陪爬"服务的兴起，事实上只是陪伴经济蓬勃发展的一个缩影。从清晨陪跑到景点陪拍，再到旅行陪 游、医院陪诊……近年来，形形色色的陪伴服务持续涌现，不断丰富着陪伴经济的业态。国金证券发布 的一份调研报告预测，2025年，我国陪伴经济的市场规模有望达到500亿元。 不过，繁荣的背后暗藏隐忧。与导游这一职业有相关法律保障不同，目前陪爬行业服务者和消费者的法 律责任义务边界模糊。以"陪爬"为例，随着热度持续攀升，诸如"陪爬"者失信爽约、违规收取费用、个 人专业素质欠佳等问题逐渐显现。而这仅是问题的冰山一角。入行门槛低、缺乏行业标准、安全与隐私 风险突出、低俗擦边等现象时有发生……一路高歌猛进的陪伴经济正面临"成长的烦恼"。 一个人爬山太无聊，也很容易半途而废。如果此时有这样一位"爬山搭子"：不仅可以陪你聊天解闷，还 可以帮忙背包、拍照，甚至在你气喘吁吁时送上鼓励，甚至背你走上一小段。这一切只需支付几百元的 服务费即可实现，你愿意吗？ 随着旅游旺季到来，在泰山等热门景区，"陪爬"正成为一门炙手可热的生意。据报道，一位长期从 事"泰山陪爬"的小伙，凭借这一小众服务一年收入30多万元。行业头部从业者可实现日入千元，不少年 轻 ...

Core Insights - The rise of "accompanying climbing" services reflects a new definition of travel experiences among younger consumers, emphasizing emotional value and personalized support over traditional guiding roles [1][2][3] - The growth in visitor numbers at Wugong Mountain is linked to the younger demographic becoming the main force in the tourism market, seeking both challenge and social companionship [2][3] Group 1: Market Dynamics - In June alone, the team led by Zhu Jianfeng completed 29 days of accompanying climbing orders, indicating a surge in demand for this service [1] - Wugong Mountain received 2.6285 million visitors in the first half of the year, with an increasing number of young people opting for emotional support services [1] Group 2: Industry Challenges - The majority of "accompanying climbing" services are currently operated individually, leading to non-standardized transactions that pose various risks [2] - There is a need for improved institutional design to regulate market behavior, including establishing qualifications, service standards, and safety guarantees for practitioners [2] Group 3: Service Evolution - The emergence of "accompanying climbing" services fills a gap between traditional guiding and self-guided experiences, offering a third option that combines exploration freedom with necessary professional support [3] - Understanding the underlying emotional value demands from tourists can lead to a transformation in the tourism industry from merely providing scenery to offering meaningful experiences [3]

Core Insights - The domestic tourism market in China has seen a significant increase in demand during the recent "May Day" holiday, with various travel trends such as "performance tourism" and "national style tourism" gaining popularity, leading to the highest tourism activity in three years [1] Group 1: Emerging Employment Trends - The rise of new employment forms in the cultural tourism sector is notable, with many new roles such as "climbing companions" and "ski rescue workers" emerging to meet the diverse needs of tourists [2][3] - The growth of new tourism professions is driven by a fundamental shift in consumer spending patterns, where individuals seek personalized and immersive travel experiences rather than traditional sightseeing [3] - The integration of technology in the tourism sector has facilitated the emergence of roles like food exploration influencers, supported by advancements in digital technology and artificial intelligence [3] Group 2: Economic Impact - The cultural tourism industry has a significant economic multiplier effect, with every 1 yuan of income generated in this sector leading to an additional 4.3 yuan in related industries, thereby creating more job opportunities and enhancing overall economic vitality [4] Group 3: Youth Perspectives - For young laborers, new professions in the cultural tourism sector offer a means to turn hobbies into careers, reflecting a shift in values where work is seen as a path to self-fulfillment rather than merely a means of survival [5] Group 4: Policy and Industry Recommendations - To further develop the cultural tourism industry and accommodate more new employment forms, government support is essential, including the establishment of professional standards and training opportunities [6] - The industry should focus on innovation and the exploration of cultural content to create unique tourism products and services that align with market demands and new technologies [6]

Group 1: Tourism and Outdoor Activities - The rise of personalized services in tourism, such as "one-on-one" or small group experiences, reflects the trend of consumption upgrading in the cultural tourism sector [1] - The number of domestic tourists in Jilin Province for the ice and snow season is projected to reach 170 million by 2024-2025, up from 52.05 million in the 2015-2016 season, indicating significant growth in ice and snow tourism [2] - The demand for ski rescue personnel is increasing as diverse skiing activities lead to higher injury rates, highlighting the need for improved safety measures in ski resorts [2] Group 2: New Occupations and Economic Impact - Food exploration influencers have generated over 133.3 billion yuan in economic benefits for offline businesses, showcasing their role in boosting employment in small and medium-sized cities [3] - The cultural and creative industry has significant employment potential, with sales of cultural products reaching 190 million yuan in 2024, driven by new roles like product planning and operation [3] - The introduction of new occupations, supported by government policies, has led to a rise in new employment forms, with approximately 84 million new form workers in China, accounting for 21% of the total workforce [3][4] Group 3: Industry Transformation and Support - New occupations are seen as both a growth point for employment and a reflection of consumption upgrades, indicating a connection between industry transformation and the emergence of new job roles [4] - The development of new industries and business models is supported by the increasing number and quality of new occupation practitioners, which accelerates the growth of new productive forces [4]

每经记者 舒冬妮 每经编辑 张海妮 与此同时，旅游行业也在经历重塑，当"打卡式旅游"逐渐退潮，个性化、定制化的服务正成为行业新蓝海，除传统机酒及路线规划外，提供"情绪价值"成为 旅游业的新刚需。《每日经济新闻》记者注意到，一群主打情绪价值的"新旅人"正悄然重塑行业图景。 编者按 近日，《每日经济新闻》记者采访了多位"新旅人"，试图一探行业新变化：泰山脚下，大学生"陪爬团"使出浑身解数赶走游客登山的无聊；荒野深处，户外 主理人将徒步变成社交货币；城市街头，会多国语言的大学生兼职"城市导览"；地球最南端，当小众"人生清单"变成中产消费选项，南极旅游定制师将更多 的中国人送上了南极大陆；12306上线"宠物托运"背后，一批专业的宠物旅行社已经赚得盆满钵满⋯⋯ 新变化带来新机会，"新旅人"们的选择也为职业发展带来新参考。 清明节放了3天假，小辉爬了3天泰山，社团里有十几个人每天都有订单，3天下来小辉的"山农大学生陪爬团"接了二三十个陪爬订单。成立了公司的"泰山陪 爬探野文化工作室"（以下简称"探野工作室"）接到的订单更多。按照负责人问野的说法，随着三、四月爬山的人逐渐增多，这一两个月就已经接到了一两 百个订单。 泰山 ...