智慧旅游
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不断优化城市文化产品供给(专题深思)
Ren Min Wang· 2025-12-16 22:32
Group 1: Cultural Development and Urbanization - The core viewpoint emphasizes that cultural prosperity is a significant marker of Chinese-style modernization, with a focus on optimizing cultural product supply to empower economic and social development [1] - The document highlights the importance of urban cultural development, stating that cities should not only focus on material construction but also on spiritual value shaping [1] - The recent policy document from August outlines the need to promote urban cultural prosperity and optimize cultural product supply as a pathway to enhance cultural welfare [1] Group 2: Heritage and Cultural Products - The importance of inheriting urban cultural heritage is stressed, as culture is seen as the essence and unique identifier of a city [2] - The document provides examples of local cultural revitalization, such as Jingdezhen's transformation of ceramic culture into modern products, showcasing how historical elements can be modernized [2] - It suggests that creative design can enhance urban aesthetics by transforming old factories and neighborhoods into spaces for cultural experiences [2] Group 3: Accessibility and Inclusivity in Cultural Services - The key to enhancing cultural welfare lies in the inclusivity and accessibility of cultural product supply, ensuring that services reach diverse populations [3] - The document advocates for innovative cultural service models that prioritize community needs and facilitate easy access to cultural experiences [3] - Examples of initiatives like citizen art night schools and community cultural spaces are mentioned as ways to improve public cultural service delivery [3] Group 4: Cultural Industry Development - The document discusses the need to accelerate cultural industry development and establish a robust cultural market system, highlighting the role of value innovation in creating new economic models [4] - It emphasizes the integration of culture with sports, tourism, and commerce to create high-value growth dimensions for urban economies [4] - The use of technology, such as virtual reality and artificial intelligence, is encouraged to expand cultural experiences beyond physical spaces [4] Group 5: Governance and Institutional Environment - The optimization of cultural product supply requires modernization of urban governance systems, shifting from single-entity management to collaborative governance [5] - The document calls for the establishment of legal frameworks to support cultural prosperity, including laws for cultural industry promotion and heritage protection [6] - It highlights the importance of encouraging social participation in public cultural services to enhance the relevance and richness of cultural offerings [6]
文化和旅游部党组书记、部长孙业礼:大力发展智慧旅游,提升旅游产品体验性、舒适性
Cai Jing Wang· 2025-12-12 03:03
Core Viewpoint - The article emphasizes the need to enrich the supply of high-quality tourism products and enhance the integration of culture and tourism to foster high-quality development in the industry [1] Group 1: Enhancing Tourism Product Supply - The Ministry of Culture and Tourism aims to improve the design and development of tourism products, introducing more high-standard offerings that reflect Chinese cultural spirit [1] - There is a focus on revitalizing tourist attractions and enhancing the quality of vacation areas, as well as cultivating leisure and specialty tourism products [1] - The development of smart tourism is prioritized to improve the experiential and comfort aspects of tourism products [1] Group 2: Improving Tourism Service Quality - The article highlights the importance of strengthening monitoring and evaluation of tourism service quality, as well as cultivating high-quality tourism service brands [1] - Enhancements in public tourism services are necessary, including improvements in public information, transportation, and emergency rescue services [1] - There is a call for increased safety management in tourism and stricter market regulation to address prominent issues [1] Group 3: Promoting Cultural and Tourism Integration - The integration of culture and tourism is emphasized, with a focus on using culture to enhance tourism and vice versa, fostering a blend of cultural and tourism products and markets [1] - The article advocates for incorporating more quality cultural content into tourism products and services, promoting cultural heritage tourism, red tourism, and educational tourism [1] - The strategy includes deepening the integration of culture and tourism with various industries to extend the industrial chain, create new value, and improve the quality of life for the public [1]
新华鲜报·“十四五”发展亮点丨1.65万家A级景区!越来越“美”的旅游
Xin Hua Wang· 2025-12-04 01:29
Core Insights - The article highlights the significant growth in China's tourism sector during the "14th Five-Year Plan" period, with approximately 2,600 new A-level scenic spots established, bringing the total to 16,500 [1] - The "15th Five-Year Plan" aims to enhance the quality of tourism services and diversify high-quality tourism products, contributing positively to economic and social development [1] Group 1: Tourism Development - The introduction of 40 national-level tourist resorts, 204 national-level leisure streets, and 345 national-level night cultural and tourism consumption clusters showcases the expansion of tourism infrastructure [1] - The article emphasizes the accessibility of beautiful scenic spots and the variety of experiences available to tourists, with over 1,597 key rural tourism villages and towns and more than 1,400 provincial-level resorts and leisure areas [1] Group 2: Industry Integration - The integration of tourism with agriculture, industry, and sports has extended the industry chain and fostered new growth points, promoting rural tourism tailored to local conditions [2] - The transformation of industrial production lines and heritage sites into tourism products illustrates the potential of the "tourism+" model, which is gaining traction [2] Group 3: Technological Advancements - The development of smart tourism has accelerated, with 36 smart tourism solutions and 39 examples of age-friendly smart tourism, enhancing the overall visitor experience [2] - The article notes the increasing emphasis on technology in tourism, making services more personalized and immersive [2] Group 4: Visitor Experience - The tourism industry is focusing on diverse and personalized visitor needs, leading to the emergence of customized travel options, educational tours, family trips, and popular cruise and yacht experiences [5] - The recovery of the tourism sector post-pandemic is evident, with domestic travel and spending showing high growth rates, indicating a robust rebound [5] Group 5: Future Outlook - The tourism sector is positioned to better serve quality living, promote economic development, and enhance cultural exchange, contributing to China's modernization goals [6]
“智慧旅游”重塑文旅消费体验 数字技术让“诗和远方”触手可及
Yang Shi Wang· 2025-11-17 01:33
Core Insights - The State Council of China has issued implementation opinions to accelerate the application of digital technology in the cultural and tourism sectors, aiming to make cultural experiences more accessible and immersive [1] Group 1: Digital Technology in Cultural and Tourism - Digital technologies such as AI and VR are being utilized to create interactive and immersive experiences in cultural exhibitions, allowing visitors to engage with traditional culture in innovative ways [5][7] - In museums like the Nanjing Museum and Sanxingdui Museum, advanced technologies enable visitors to experience historical narratives and artifacts in a more engaging manner, enhancing the overall visitor experience [7] - The integration of digital technology is transforming the tourism consumption experience from mere sightseeing to interactive and immersive engagements, supported by AI, VR, and 5G technologies [9] Group 2: AI and Smart Tourism - The introduction of AI-powered tour guides in scenic areas, such as Huangshan, provides personalized experiences by offering real-time guidance and information based on visitors' locations [11] - The use of a digital model in Zhejiang allows tourists to access comprehensive travel information through a single QR code, streamlining the travel experience [9] Group 3: Innovative Cultural Presentations - Drone performances have become a new highlight in cultural tourism, exemplified by a recent event in Hubei where 3,500 drones created a visually stunning display, merging poetry and technology [15]
9处5A景区串起“神武峡”,湖北全球推介“绿色奇迹走廊”
Di Yi Cai Jing· 2025-07-14 05:22
神武峡,这条可以对话世界的生态文化长廊,其核心价值在于它串联起武当山、神农架、长江三峡、恩施大峡谷等9处国家5A景区、7处世界级自然与文化 地标,构成全长400多公里的"绿色奇迹走廊"。从这里出发,游客将一路领略武当仙山的神奇壮美、神农秘境的地球脉动、三峡大坝的现代奇迹、恩施土家 的民族风情。 法国国家旅游委员会第九届秘书长让·路易·巴拉德罗曾16次踏上中国土地,曾率领40位艺术家访问武当山,对武当山印象深刻,认为武当山景区具备打造成 为国际顶尖旅游区的所有基础。他在会上表示,"神武峡"不仅是一条旅游线路,更是法中两国乃至全球文旅界的"对话枢纽"。湖北以"神武峡"线路为纽带, 搭建起连接东方文明与世界的桥梁,为全球旅游提供"自然与人文共生"的东方方案。 欧洲旅行商表达了对"神武峡"这条黄金旅游线路的合作愿景。丹中旅游文化交流协会秘书长麦克·卡斯坦森表示,"神武峡"线路拥有欧洲游客的"东方秘境"首 选、太极文化与东方哲学的沉浸式解码、与欧洲经典景观的差异化对标等战略价值。为推动"神武峡"线路在欧洲市场的规模化落地,他提出包括打造产品创 新实验室、构建数字营销生态及进行人才培养与服务升级在内的三大行动方案。 20 ...