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“智慧旅游”重塑文旅消费体验 数字技术让“诗和远方”触手可及
Yang Shi Wang· 2025-11-17 01:33
Core Insights - The State Council of China has issued implementation opinions to accelerate the application of digital technology in the cultural and tourism sectors, aiming to make cultural experiences more accessible and immersive [1] Group 1: Digital Technology in Cultural and Tourism - Digital technologies such as AI and VR are being utilized to create interactive and immersive experiences in cultural exhibitions, allowing visitors to engage with traditional culture in innovative ways [5][7] - In museums like the Nanjing Museum and Sanxingdui Museum, advanced technologies enable visitors to experience historical narratives and artifacts in a more engaging manner, enhancing the overall visitor experience [7] - The integration of digital technology is transforming the tourism consumption experience from mere sightseeing to interactive and immersive engagements, supported by AI, VR, and 5G technologies [9] Group 2: AI and Smart Tourism - The introduction of AI-powered tour guides in scenic areas, such as Huangshan, provides personalized experiences by offering real-time guidance and information based on visitors' locations [11] - The use of a digital model in Zhejiang allows tourists to access comprehensive travel information through a single QR code, streamlining the travel experience [9] Group 3: Innovative Cultural Presentations - Drone performances have become a new highlight in cultural tourism, exemplified by a recent event in Hubei where 3,500 drones created a visually stunning display, merging poetry and technology [15]
9处5A景区串起“神武峡”,湖北全球推介“绿色奇迹走廊”
Di Yi Cai Jing· 2025-07-14 05:22
神武峡,这条可以对话世界的生态文化长廊,其核心价值在于它串联起武当山、神农架、长江三峡、恩施大峡谷等9处国家5A景区、7处世界级自然与文化 地标,构成全长400多公里的"绿色奇迹走廊"。从这里出发,游客将一路领略武当仙山的神奇壮美、神农秘境的地球脉动、三峡大坝的现代奇迹、恩施土家 的民族风情。 法国国家旅游委员会第九届秘书长让·路易·巴拉德罗曾16次踏上中国土地,曾率领40位艺术家访问武当山,对武当山印象深刻,认为武当山景区具备打造成 为国际顶尖旅游区的所有基础。他在会上表示,"神武峡"不仅是一条旅游线路,更是法中两国乃至全球文旅界的"对话枢纽"。湖北以"神武峡"线路为纽带, 搭建起连接东方文明与世界的桥梁,为全球旅游提供"自然与人文共生"的东方方案。 欧洲旅行商表达了对"神武峡"这条黄金旅游线路的合作愿景。丹中旅游文化交流协会秘书长麦克·卡斯坦森表示,"神武峡"线路拥有欧洲游客的"东方秘境"首 选、太极文化与东方哲学的沉浸式解码、与欧洲经典景观的差异化对标等战略价值。为推动"神武峡"线路在欧洲市场的规模化落地,他提出包括打造产品创 新实验室、构建数字营销生态及进行人才培养与服务升级在内的三大行动方案。 20 ...