记者从山东省文化和旅游厅了解到，今年春节假期，截至昨天15时，山东省重点监测的200家旅游景区 共接待游客3053.3万人次，营业收入14.3亿元，日均分别增长9.9%和9.7%。其中接待游客的最高峰为21 日大年初五，当日共计接待游客463.5万人次，营业收入2.2亿元。 江苏 昨天是春节假期最后一天，全社会跨区域人员流动量预计超3.6亿人次。其中全国铁路预计发送旅客 1850万人次，是春节假期铁路出行的最高峰值。高速公路车流量预计超6600万辆次，民航客运量预计 265万人次。今年春节假期，各地文旅市场情况如何？一组数据带你感受流动的中国。 辽宁 春节假期累计接待游客同比增长11.86% 记者从辽宁省文化和旅游厅了解到，春节假期期间辽宁省累计接待游客同比增长11.86%，累计实现旅 游综合收入同比增长12.18%。全省9家一级博物馆累计接待观众同比增长44.66%。 山东 春节假期重点景区接待游客超3000万人次 春节假期接待游客超7581万人次 记者从江苏省文旅厅了解到，春节假期全省共接待游客7581.12万人次，游客总消费609亿元。其中省外 游客占比达40.91%，省内跨市游客占比达18.22%。重 ...

马年伊始，旅游消费市场在浓浓年味中彰显出强劲韧性与澎湃动能。百姓出游呈现"南北联动、重点突出"的鲜明趋势。各地游客不再满足于单纯 的休闲、观光，而是更注重融入当地生活、体验非遗，感受传统年俗。 一个个火热的春节消费场景，既定格着人们对美好生活的向往与追求，也生动诠释着中国经济的强大韧性与旺盛生机。 随着中国持续扩大免签国家的范围，全面放宽优化过境免签政策，"中国年"正在成为"世界年"。 旅游平台数据显示，2026年春节包含民俗、非遗体验在内的旅行搜索热度同比增长超60%，各地推动文化资源创造性转化，让非遗、民俗等元素 融入文旅场景。 【纠错】 【责任编辑:王雪】 据国家移民管理局通报，今年春节假期全国边检机关共计查验1779.6万人次中外人员出入境，日均197.7万人次。入境外国人中，适用免签政策入 境46万人次，较去年假期日均增长28.5%。 越来越多外国游客带着全新视角走近中国，亲身感受真实而蓬勃的发展活力，也为火热的中国消费市场注入源源不断的新动能。 记者：陈洋、覃广华、荆昭延、白志强、宋依黛、赵玉和、曾维 新华社音视频部制作 ...

转自：成都日报锦观 9天春节大假完美收官，成都文旅市场持续火爆。据市文广旅局数据显示，春节大假，全市共接待游客2378.2万人次、按可比口径增长5.9%， 旅游总花费257.5亿元、增长33.0%，人均旅游消费1082.7元、增长25.5%。接待外地游客931.2万人次、增长7.2%；接待入境游客7.7万人次、增 长47.2%，英国、美国、新加坡、马来西亚、泰国等国家和中国香港地区客流量位居前列。A级景区接待游客1521.1万人次、增长8.8%。市商 务局数据显示，节日期间（2月14日—2月22日），全市线上线下消费合计631.7亿元、同比增长10.3%。有奖发票活动吸引113.9万人参与抽 奖，上传发票241.7万张，拉动消费11.3亿元。 此外，主流旅游平台数据显示，从热门目的地来看，成都稳居国内热门目的地城市第一梯队。随着越来越多的外国游客选择到中国过年，上 海、广州、成都、北京、大连、西安、杭州、深圳、福州、宁波等是外国游客最青睐的"入境游首站"城市。 成都春节假期接待游客2378.2万人次 入境游增长47.2% ...

观点网讯：2月23日，成都市文旅局公布2026年春节假期文旅数据。 春节假日期间，成都市共接待游客2378.2万人次、按可比口径增长5.9%，旅游总花费257.5亿元、增长 33.0%，人均旅游消费1082.7元、增长25.5%。 接待外地游客931.2万人次、增长7.2%；接待入境游客7.7万人次、增长47.2%，英国、美国、新加坡、 马来西亚、泰国等国家和中国香港地区客流量位居前列。A级景区接待游客1521.1万人次、增长8.8%。 另据成都市商务局数据显示，节日假期（2月14日—2月22日），全市线上线下消费合计631.7亿元、同 比增长10.3%。有奖发票活动吸引113.9万人参与抽奖，上传发票241.7万张，拉动消费11.3亿元。 免责声明：本文内容与数据由观点根据公开信息整理，不构成投资建议，使用前请核实。 ...

Core Insights - Wuhan hotels are experiencing a surge in bookings and dining during the 2026 Lunar New Year holiday, indicating a strong start to the year for the hospitality sector [1] Group 1: Hotel Performance - Wuhan hotels such as the Wuhan Hongshan Hotel and Wuhan Sheraton Grand Hotel achieved full occupancy from the second to the fifth day of the Lunar New Year, with the Sheraton maintaining a 95% occupancy rate on the fifth day [2] - The demand for hotel accommodations is driven by a mix of local and out-of-town tourists, with significant increases in visitors from Beijing, Shanghai, and Shenzhen, highlighting Wuhan's appeal as a travel destination [2] - The occupancy rates for hotels like the Wuhan Crown Plaza and the Wuhan Jian Guo Hotel remained high, often exceeding 90%, showcasing the overall robust performance of the hotel sector during the holiday [4] Group 2: Dining and Customer Experience - Dining services in hotels are thriving, with breakfast services attracting over 800 guests daily, and high demand for lunch and dinner services leading to full dining halls [2] - Special initiatives such as the "New Year Children's Gift Pack" and 24-hour butler services have been well-received, enhancing the overall guest experience [2] - The Wuhan Hongshan Hotel reported record daily revenue from its dining services during the holiday, indicating strong consumer spending in the food and beverage sector [2][4] Group 3: Thematic Offerings and Family Engagement - Hotels are introducing family-friendly packages and activities, such as DIY crafts and themed rooms, to attract family travelers, which has proven successful in increasing occupancy and revenue [4] - The Wuhan Crown Plaza Hotel's focus on cultural activities, such as traditional crafts, has drawn families, further solidifying its position as a preferred destination for family travel [4] - The Wuhan Jian Guo Hotel's family-oriented offerings, including themed rooms and children's activities, have led to a 30% increase in revenue compared to the previous year during the holiday period [4]

2月20日，坡子街，游客与"长沙"合影。 2月20日，解放路一机器人便利店吸引游客观看购物。 2月20日，解放路一机器人便利店吸引游客观看购物。 2月20日，正月初四，长沙五一商圈街头巷尾节日氛围浓厚，新兴景点与传统景点皆人气火爆。 2月20日，东茅街茶馆，春节假期人气火爆。 2月20日，白果园巷，游客合影打卡。 2月20日，白果园巷，两位游客在最美街角留影。 ...

△市民游客逛景山公园 记者从北京市公园管理中心获悉，春节假期第五天，北京市属公园年味足、人气旺，共接待游客65.68万人次，游 客量排名前三位的是 天坛公园、颐和园、景山公园。 昨天（2月19日）是春节假期的第五天，各地文旅活动精彩连连。通过一组数据，来看新春假期各地的旅游热度。 北京 2月19日，北京各大公园迎来市民游客"日间赏景、夜间游园"。其中，北海公园、景山公园以特色灯组点亮北京夜 色，让人们在光影璀璨中解锁好玩又好看的假期休闲时光。 上海 上海市文化和旅游局数据显示，春节假期前五天上海共接待游客1256.86万人次，同比增长5.32%；宾馆旅馆平均 客房出租率为44%，同比增加3个百分点。 上海推出2570项文旅活动，60余家景区景点开展门票惠民优惠，组织发放各类消费券、推出景区折扣、举办民俗 灯会、开展新春市集等多元福利和活动，覆盖住宿、景区、餐饮、商圈、文博等场景，为市民游客提供一站式新 春文旅体验。 浙江 记者从浙江省文化和旅游统计数据中心了解到，2月18日14时至19日14时，浙江省全域旅游人数1652.6万人次。 △游客漫步上海浦东新场古镇 其中，当日到访人数排名前五的景区是： 杭州市西湖 ...

Core Insights - The Spring Festival holiday has seen a significant surge in tourist traffic across various scenic spots in China, leading to overcrowding and the issuance of urgent announcements by multiple tourist sites regarding ticket availability and visitor limits [10][12][19]. Group 1: Tourist Traffic and Visitor Management - Numerous scenic spots have reported being fully booked, with the Forbidden City indicating that all tickets are sold out until February 25 [10]. - The Leshan Giant Buddha and Emei Mountain have also sold out their tickets, advising visitors without reservations not to visit [12]. - The Jiuzhaigou scenic area announced that it reached its maximum capacity with 23,000 tickets booked for February 22 [16]. - The Longmen Grottoes implemented control measures as it approached maximum visitor capacity, extending ticketing hours and closing sales [19]. - The core scenic areas of Mount Lu have initiated crowd control measures due to full reservations [21]. Group 2: Tourism Performance Metrics - In Shaanxi Province, 55 monitored tourist sites received 1.355 million visitors, a year-on-year increase of 19.88%, with revenue reaching 83.36 million yuan, up 21.34% [25]. - Shandong Province's 16 A-level tourist sites welcomed 1.1869 million visitors, a 17.32% increase compared to last year, generating 65.6965 million yuan in revenue, up 15.08% [25]. - Hunan Province reported 25.8738 million visitors on February 19, with transaction volumes and values increasing by 12.91% and 30.11% respectively [25]. - Yunnan Province's 220 scenic spots received 2.9122 million visitors, a 14.58% increase, with expectations of 3.153 million visitors on February 19, up 12.13% [26]. Group 3: Consumer Trends and Government Initiatives - The China Travel Service Association and Tuniu's report highlighted a segmented travel trend during the Spring Festival, with peak travel expected around February 18 [27]. - The Ministry of Culture and Tourism organized a national Spring Festival cultural and tourism consumption month, promoting various activities and subsidies to enhance consumer experience [27]. - Approximately 30,000 cultural and tourism consumption activities are planned, with over 360 million yuan in consumer vouchers distributed to encourage travel [27].

天津市西青区杨柳青灯展。 文博游变成 " 科技秀 " 在数字时代，如何将技术与文化瑰宝融合在一起？辽宁省博物馆进行了尝试。 在"诗画中国——中国绘画的诗意之境"特展厅里，主办方利用一块巨大的高清屏幕，借助300亿像素的类纸现实技术，清晰展示镇馆之宝《虢国 夫人游春图》的每一个细节，方便游客一睹国宝真容。在"看山有色"光影厅，全息投影与环绕音效帮助游客欣赏山水画作，真正实现了"人在画 中游"的体验。 来源：科技日报 2026年春节假期可谓"超长待机"，除了走亲访友，好看的、好玩的肯定要安排起来。目前，已有不少朋友"一马当先"，奔向"诗和远方"，文博 游、冰雪游、民俗游热度持续高涨。 在青岛市市南区，游客正在喂海鸥。 在这里，游客既可品尝糖球、脂渣等美食小吃，欣赏里院建筑上投射的时光影像，也能在喂海鸥、赏海景中感受冬日青岛的浪漫。这种将建 筑、历史、科技与自然景观无缝衔接的做法，让老街里"活"了起来。 嬉冰戏雪花样新 国家海洋博物馆。 在天津，国家海洋博物馆人头攒动。游客走进全新开放的"未来海洋"展厅感受前沿科技描绘的智慧图景，在"重返海洋：穿越46亿年的时空旅 行"中回溯生命起源。国家海洋博物馆还配套推出"金喜 ...

Group 1 - The core theme of the report highlights three main travel trends for the Spring Festival: traditional cultural experiences, ice and snow tourism, and winter escape destinations [1][2] - Major historical cities such as Beijing, Guangzhou, Chengdu, Xi'an, and others are attracting attention for traditional cultural tourism, with activities like temple fairs and making intangible cultural heritage crafts being popular among tourists [1] - Ice and snow tourism is seeing a peak in destinations like Harbin, Changchun, and Xinjiang, with nearly 80% of ice tourism users coming from southern regions, particularly from major cities like Beijing, Shanghai, and Jiangsu-Zhejiang [1] Group 2 - Southern destinations such as Hainan, Guangdong, and Yunnan are preferred by northern tourists seeking to escape the cold, with high demand for island leisure, hot spring vacations, and wellness tourism [2] - The report indicates a growing trend towards deeper and fragmented travel experiences during the 9-day Spring Festival holiday, with Tuniu users averaging 5.9 days of travel, an increase of 1.1 days compared to the previous year [2] - For domestic travel, users spent an average of 2.9 days on nearby trips and 5.6 days on long-distance trips during the holiday [2]