Group 1 - The total inter-regional movement of people during the Spring Festival holiday is expected to exceed 360 million trips, with the highest peak in railway travel reaching 18.5 million passengers [1] - The highway traffic is projected to exceed 66 million vehicles, while civil aviation passenger volume is expected to reach 2.65 million [1] Group 2 - Liaoning Province received a total of 11.86% more tourists during the Spring Festival holiday compared to the previous year, with a tourism revenue increase of 12.18% [2][4] - In Shandong Province, key monitored tourist attractions received over 30.53 million visitors, generating a revenue of 1.43 billion yuan, with daily increases of 9.9% in visitor numbers and 9.7% in revenue [4] - Jiangsu Province welcomed 75.81 million tourists during the holiday, with total consumer spending reaching 60.9 billion yuan, where 40.91% of visitors were from outside the province [7] - Yunnan Province's 220 4A-level and above scenic spots received over 22.23 million visitors, with a daily average of 2.47 million, marking a year-on-year increase of 14.62% [9]

Group 1 - The tourism consumption market in China shows strong resilience and dynamic growth at the beginning of the Year of the Rabbit, with a clear trend of "north-south linkage and key highlights" in travel patterns [1] - Consumers are increasingly seeking to immerse themselves in local life and experience intangible cultural heritage, moving beyond mere leisure and sightseeing [1] - The vibrant scenes of Spring Festival consumption reflect people's aspirations for a better life and illustrate the robust resilience and vitality of the Chinese economy [3] Group 2 - China is expanding the range of visa-free countries and optimizing transit visa policies, contributing to the concept of "Chinese New Year" becoming a "World New Year" [5] - Travel platform data indicates that searches for trips including folk customs and intangible cultural heritage experiences have increased by over 60% year-on-year for the 2026 Spring Festival [6] - The influx of foreign tourists, who bring fresh perspectives to China, is injecting continuous new momentum into the booming Chinese consumer market [8] Group 3 - During the Spring Festival holiday, border inspection agencies in China processed a total of 17.796 million entries and exits, averaging 1.977 million per day [8] - Among the inbound foreign visitors, 460,000 entered under visa-free policies, representing a year-on-year daily increase of 28.5% compared to the previous holiday [8]

Core Insights - Chengdu's tourism market experienced significant growth during the Spring Festival holiday, with a total of 23.782 million visitors, representing a year-on-year increase of 5.9% [3] - Total tourism expenditure reached 25.75 billion yuan, marking a 33.0% increase, while per capita spending rose to 1,082.7 yuan, up by 25.5% [3] - The city welcomed 9.312 million visitors from other regions, an increase of 7.2%, and 77,000 inbound tourists, which saw a remarkable growth of 47.2% [3] Visitor Statistics - A-class scenic spots received 15.211 million visitors, reflecting an 8.8% increase [3] - The top inbound tourist markets included the UK, USA, Singapore, Malaysia, Thailand, and Hong Kong [3] Consumer Spending - Online and offline consumption during the holiday period totaled 63.17 billion yuan, showing a year-on-year growth of 10.3% [3] - A promotional invoice activity attracted 1.139 million participants, leading to the submission of 2.417 million invoices and driving an additional 1.13 billion yuan in consumption [3] Popular Destinations - Chengdu remains a top domestic destination, ranking among the first tier of popular cities for inbound tourism, alongside Shanghai, Guangzhou, Beijing, and others [3]

Core Insights - Chengdu's tourism data for the 2026 Spring Festival shows a total of 23.782 million visitors, representing a year-on-year increase of 5.9% [1] - Total tourism expenditure reached 25.75 billion yuan, marking a significant growth of 33.0% [1] - The average spending per tourist was 1,082.7 yuan, which is an increase of 25.5% compared to the previous year [1] Visitor Statistics - The city received 9.312 million visitors from outside the region, reflecting a growth of 7.2% [1] - There were 77,000 inbound tourists, which is a remarkable increase of 47.2%, with the UK, USA, Singapore, Malaysia, Thailand, and Hong Kong being the top sources of visitors [1] - A-level scenic spots welcomed 15.211 million visitors, showing an increase of 8.8% [1] Consumer Spending - During the holiday period from February 14 to February 22, total online and offline consumption in Chengdu amounted to 63.17 billion yuan, a year-on-year growth of 10.3% [1] - A promotional invoice activity attracted 1.139 million participants, leading to the submission of 2.417 million invoices and driving consumption by 1.13 billion yuan [1]

Core Insights - Wuhan hotels are experiencing a surge in bookings and dining during the 2026 Lunar New Year holiday, indicating a strong start to the year for the hospitality sector [1] Group 1: Hotel Performance - Wuhan hotels such as the Wuhan Hongshan Hotel and Wuhan Sheraton Grand Hotel achieved full occupancy from the second to the fifth day of the Lunar New Year, with the Sheraton maintaining a 95% occupancy rate on the fifth day [2] - The demand for hotel accommodations is driven by a mix of local and out-of-town tourists, with significant increases in visitors from Beijing, Shanghai, and Shenzhen, highlighting Wuhan's appeal as a travel destination [2] - The occupancy rates for hotels like the Wuhan Crown Plaza and the Wuhan Jian Guo Hotel remained high, often exceeding 90%, showcasing the overall robust performance of the hotel sector during the holiday [4] Group 2: Dining and Customer Experience - Dining services in hotels are thriving, with breakfast services attracting over 800 guests daily, and high demand for lunch and dinner services leading to full dining halls [2] - Special initiatives such as the "New Year Children's Gift Pack" and 24-hour butler services have been well-received, enhancing the overall guest experience [2] - The Wuhan Hongshan Hotel reported record daily revenue from its dining services during the holiday, indicating strong consumer spending in the food and beverage sector [2][4] Group 3: Thematic Offerings and Family Engagement - Hotels are introducing family-friendly packages and activities, such as DIY crafts and themed rooms, to attract family travelers, which has proven successful in increasing occupancy and revenue [4] - The Wuhan Crown Plaza Hotel's focus on cultural activities, such as traditional crafts, has drawn families, further solidifying its position as a preferred destination for family travel [4] - The Wuhan Jian Guo Hotel's family-oriented offerings, including themed rooms and children's activities, have led to a 30% increase in revenue compared to the previous year during the holiday period [4]

Group 1 - The festive atmosphere in Changsha's Wuyi commercial area is vibrant, attracting a large number of visitors during the Spring Festival holiday [3] - New and traditional attractions in Changsha are both experiencing high popularity among tourists [3] - The East Mao Street tea house is particularly busy during the holiday period, indicating strong consumer interest [5] Group 2 - Tourists are actively taking photos at popular spots like Baiguoyuan Alley, showcasing the appeal of these locations [7][13] - A robot convenience store on Jiefang Road is drawing attention from visitors, highlighting the integration of technology in retail experiences [9][11]

Core Insights - The tourism industry in various regions of China has shown significant activity during the Spring Festival holiday, with various cities reporting high visitor numbers and engaging cultural activities [1][3][9]. Beijing - Beijing's parks welcomed 656,800 visitors on February 19, with the top three parks being Temple of Heaven, Summer Palace, and Jingshan Park [3]. Shanghai - Shanghai received 12.57 million visitors in the first five days of the Spring Festival, a year-on-year increase of 5.32%. The average hotel occupancy rate was 44%, up by 3 percentage points [4]. - The city launched 2,570 cultural and tourism activities, offering discounts and various benefits across accommodation, attractions, dining, and cultural events [4]. Zhejiang - Zhejiang Province reported a total of 16.53 million visitors from February 18 to 19, with the top attractions being West Lake, Nanxi River, and Taizhou Cultural Tourism Area [6]. Anhui - Hefei, as a sub-venue for the Spring Festival Gala, attracted 5.76 million visitors in the first five days, generating tourism revenue of 3.8 billion yuan [8]. - Activities related to the Spring Festival Gala, including visits to the main stage and filming locations, drew significant crowds [8]. Guangxi - Guangxi received 33.12 million visitors in the first four days of the Spring Festival, marking an 11.5% increase year-on-year, with total visitor spending reaching 26 billion yuan, up by 12.1% [9]. Fujian - Fujian's 136 monitored 4A and above scenic spots welcomed 2.07 million visitors on the fifth day of the holiday, a 7% increase year-on-year, with ticket revenue of 45.55 million yuan, up by 6.9% [11].

Core Insights - The Spring Festival holiday has seen a significant surge in tourist traffic across various scenic spots in China, leading to overcrowding and the issuance of urgent announcements by multiple tourist sites regarding ticket availability and visitor limits [10][12][19]. Group 1: Tourist Traffic and Visitor Management - Numerous scenic spots have reported being fully booked, with the Forbidden City indicating that all tickets are sold out until February 25 [10]. - The Leshan Giant Buddha and Emei Mountain have also sold out their tickets, advising visitors without reservations not to visit [12]. - The Jiuzhaigou scenic area announced that it reached its maximum capacity with 23,000 tickets booked for February 22 [16]. - The Longmen Grottoes implemented control measures as it approached maximum visitor capacity, extending ticketing hours and closing sales [19]. - The core scenic areas of Mount Lu have initiated crowd control measures due to full reservations [21]. Group 2: Tourism Performance Metrics - In Shaanxi Province, 55 monitored tourist sites received 1.355 million visitors, a year-on-year increase of 19.88%, with revenue reaching 83.36 million yuan, up 21.34% [25]. - Shandong Province's 16 A-level tourist sites welcomed 1.1869 million visitors, a 17.32% increase compared to last year, generating 65.6965 million yuan in revenue, up 15.08% [25]. - Hunan Province reported 25.8738 million visitors on February 19, with transaction volumes and values increasing by 12.91% and 30.11% respectively [25]. - Yunnan Province's 220 scenic spots received 2.9122 million visitors, a 14.58% increase, with expectations of 3.153 million visitors on February 19, up 12.13% [26]. Group 3: Consumer Trends and Government Initiatives - The China Travel Service Association and Tuniu's report highlighted a segmented travel trend during the Spring Festival, with peak travel expected around February 18 [27]. - The Ministry of Culture and Tourism organized a national Spring Festival cultural and tourism consumption month, promoting various activities and subsidies to enhance consumer experience [27]. - Approximately 30,000 cultural and tourism consumption activities are planned, with over 360 million yuan in consumer vouchers distributed to encourage travel [27].

Group 1: Cultural Tourism Trends - The upcoming 2026 Spring Festival holiday is expected to see a surge in cultural tourism, with activities such as cultural exhibitions, ice and snow tourism, and folk tourism gaining popularity [1] - The integration of technology and cultural heritage is being explored, as seen in the Liaoning Provincial Museum's exhibition that utilizes high-definition screens and holographic projections to enhance visitor experiences [4] - The National Ocean Museum in Tianjin is attracting visitors with its new "Future Ocean" exhibition and various educational activities designed for children, blending technology with cultural learning [6] Group 2: Immersive Experiences - Qingdao's historical districts are offering immersive performances, such as the original dance drama "Stories in the Streets," which utilizes the unique architectural space for a captivating audience experience [7][10] - The "Fourth New Year Street Festival" in Qingdao is incorporating AI into performance creation, enhancing the immersive experience for visitors [10] - The seamless integration of architecture, history, technology, and natural scenery in Qingdao is revitalizing the old streets, providing a unique cultural experience [12] Group 3: Winter Activities and Events - In Liaoning, the Chessboard Mountain Ice and Snow World is offering various winter activities, including a 388-meter rainbow ice slide and unique culinary experiences [13] - Urumqi's Science and Technology Museum features "technology ice walls" that combine art and science, providing an educational experience in an outdoor winter setting [13] - Yulin City in Shaanxi is promoting winter sports by distributing over 30,000 ice and snow consumption vouchers, encouraging families to enjoy skiing and other winter activities [14] Group 4: Lantern Festivals - The 55th Chengdu International Panda Lantern Festival showcases thousands of lanterns and modern light technology, creating a festive atmosphere [15] - The 32nd Zigong International Dinosaur Lantern Festival features large and medium-sized lantern displays, attracting significant visitor attention [16] - The 29th Yangliuqing Lantern Festival in Tianjin presents 59 lantern displays that combine traditional art with modern technology, revitalizing classic themes [18]

Group 1 - The core theme of the report highlights three main travel trends for the Spring Festival: traditional cultural experiences, ice and snow tourism, and winter escape destinations [1][2] - Major historical cities such as Beijing, Guangzhou, Chengdu, Xi'an, and others are attracting attention for traditional cultural tourism, with activities like temple fairs and making intangible cultural heritage crafts being popular among tourists [1] - Ice and snow tourism is seeing a peak in destinations like Harbin, Changchun, and Xinjiang, with nearly 80% of ice tourism users coming from southern regions, particularly from major cities like Beijing, Shanghai, and Jiangsu-Zhejiang [1] Group 2 - Southern destinations such as Hainan, Guangdong, and Yunnan are preferred by northern tourists seeking to escape the cold, with high demand for island leisure, hot spring vacations, and wellness tourism [2] - The report indicates a growing trend towards deeper and fragmented travel experiences during the 9-day Spring Festival holiday, with Tuniu users averaging 5.9 days of travel, an increase of 1.1 days compared to the previous year [2] - For domestic travel, users spent an average of 2.9 days on nearby trips and 5.6 days on long-distance trips during the holiday [2]