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不做什么,才是拼多多
Sou Hu Cai Jing· 2025-09-22 04:53
Core Insights - Pinduoduo is focusing on deepening its core e-commerce ecosystem and expanding overseas while competitors are heavily investing in instant retail and AI models [2][12] - The company has established over 2 million self-pickup points for its "Duo Duo Mai Cai" service in 70% of administrative villages across the country, indicating a significant commitment to agricultural e-commerce [3][4] E-commerce Strategy - Pinduoduo's business model is rooted in agricultural products, evolving from a platform specializing in agricultural retail to a comprehensive e-commerce platform with a strong emphasis on agricultural and sideline products [4][5] - The company has successfully implemented a "rural product upward movement" strategy, activating regional economies and transforming farmers into e-commerce users, which has enhanced its cost-performance advantage [7][10] Market Performance - In the past year, order volume in western regions has increased by over 40%, with daily necessities orders doubling and pet products seeing nearly a 60% increase [9] - The logistics improvements, such as reducing shipping costs from 18 yuan to 5 yuan for remote areas, have contributed to this growth [9] Business Philosophy - Pinduoduo's approach of "turning the virtual into reality" has allowed it to avoid the intense competition and price wars that other platforms are facing [10][11] - The company adheres to a "core business focus" philosophy, avoiding distractions from trending sectors like AI and instant retail, which aligns with its operational strengths [12][13] Long-term Vision - Pinduoduo's commitment to agricultural e-commerce and its expansion into western markets reflect a consistent strategy that prioritizes business fundamentals over fleeting trends [17]