Investment Rating - The mechanical industry is rated as "Buy" [1] Core Viewpoints - In July, there was a marginal improvement in the export of certain consumer goods to North America, while the export of engineering machinery remains robust [1] - The U.S. retail sales growth rate for July was +0.5%, indicating a decline in consumer spending willingness [3] - The export growth rates for electric tools, hand tools, and lawn mowers in the first seven months of 2025 were 3%, -5%, and 47% respectively [4] - The engineering machinery sector saw a cumulative export growth of 13% in the first seven months of 2025, with significant growth in excavators and tractors [5][8] Summary by Sections Consumer Goods - The main products include electric tools, hand tools, and lawn mowers, primarily targeting high-end consumers in Europe and the U.S. [3] - The cumulative export amounts to North America for electric tools, hand tools, and lawn mowers showed declines of -10%, -5%, and -2% respectively in the first seven months of 2025 [4] - Recommendations include companies such as QuanFeng Holdings, JuXing Technology, and Greebo [9] Capital Goods - Industrial - Key products include forklifts, machine tools, and industrial sewing machines, with a slight decline in global manufacturing PMI to 49.3% [9] - The cumulative export growth for forklifts, machine tools, and industrial sewing machines in the first seven months of 2025 was 0%, +14%, and +17% respectively [7] - Companies to watch include Anhui Heli, Hangcha Group, and Neway CNC [9] Capital Goods - Engineering Machinery - The engineering machinery sector, including excavators, tractors, and mining machinery, maintained double-digit cumulative export growth in the first seven months of 2025 [10] - The cumulative export growth rates for excavators, tractors, and mining machinery were 24%, 30%, and 25% respectively [8] - Recommended companies include Xugong Machinery, Sany Heavy Industry, and LiuGong [10]