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持续至8月6日 “Hi杭州东站次元节”开启潮玩热
Mei Ri Shang Bao· 2025-07-14 09:51
Group 1 - The "Hi Hangzhou East Station Dimension Festival" has been launched, featuring immersive scenes and diverse interactive experiences to engage consumers during the summer [1] - The event is a key practice in empowering the "business-office integration" new ecosystem at Xidi Port, connecting over 20 global leading dimension brands and offering various activities [1] - The event will run until August 6, providing surprises for local residents and tourists [1] Group 2 - Xidi Port East Yun Outlets is the first self-operated commercial practice of Hangzhou Urban Investment Group, with a total construction area of 54,853 square meters, serving a residential population within a 3-kilometer radius [1] - The project aims to create a "24-hour" vibrant space by linking dimension culture, trendy economy, and digital technology, targeting business people, young consumers, and local residents [1] - The Xidi Port Smart Industry Park is also a key project of the group, designed as a provincial micro-enterprise park with a total area of over 42,000 square meters [2] - The industry park offers customized office spaces and co-working incubation spaces to meet the needs of businesses at different development stages [2] - Hangzhou Urban Investment Group aims to establish Xidi Port as a model for "station-city integration" development, leveraging new consumer exploration and technological empowerment [2]
暑期消费热潮来袭,王府井改旧育新谋发展
Quan Jing Wang· 2025-07-11 12:43
Core Viewpoint - The domestic consumption market shows strong resilience and growth potential supported by national consumption policies, prompting retail companies to actively adjust their strategies and accelerate transformation efforts [1][2]. Group 1: Company Strategy and Transformation - Wangfujing Group is at the forefront of iteration and exploration in the retail industry, responding to the shift from "incremental expansion" to "quality improvement" in urban development [1]. - The company has initiated the upgrade of the Friendship Store, transforming it into a popular commercial destination while maintaining its historical significance [1]. - The Joy Shopping Center represents Wangfujing's successful practice in transforming traditional malls into immersive and themed spaces, becoming a new landmark for the two-dimensional culture in Beijing [1][2]. Group 2: New Store Openings and Market Positioning - Wangfujing Group plans to open two new stores in 2025: Linfen Shangcheng Up Town and Lhasa Wangfujing, both featuring a high proportion of first-time brands and 24-hour social consumption scenarios [2]. - The Linfen store will be the first "block + MALL" innovative commercial entity in the area, while the Lhasa store aims to be a "green shopping center" at a high altitude [2]. Group 3: Embracing Cultural Trends and Consumer Engagement - Wangfujing is embracing the wave of two-dimensional culture by integrating entertainment experiences and cultural derivatives into its strategy, such as introducing Pop Mart stores and themed activities [3]. - The company plans to introduce 2,454 new brands in 2024, including 475 first-time brands, and has expanded its duty-free store count to 32, benefiting from the popularity of "China tourism" [3].
三展联动升级全城“次元”生态 预计吸引超百万观众 首届上海国际动漫月七月四日开启
Jie Fang Ri Bao· 2025-06-21 01:53
Core Viewpoint - The first Shanghai International Animation Month will integrate three major animation and gaming exhibitions: CCG EXPO, Bilibili World, and ChinaJoy, under the theme "Manga City, High Summer" from July 4 to August 10, aiming to create a vibrant two-dimensional culture experience [1][2] Group 1: Event Overview - The event will showcase the grandeur of the three major animation festivals and will offer a limited "Three Exhibition Linkage" ticket called "Magic City Dimension Pass" [1] - The event will issue "Dimension Digital Consumption Coupons" and collaborate with 15 major shopping districts, themed hotels, and unique venues to launch immersive activities [1] - The integration of the three top exhibitions represents not only a scale increase but also an ecological integration and upgrade, showcasing Shanghai's ambition to become a "new global cultural landmark" for two-dimensional culture [1] Group 2: Economic Impact - The event is expected to attract over one million domestic and international visitors, boosting consumption in the city's shopping districts and cultural tourism spots [2] - The first CCG EXPO aims to discover new potential animation IPs through its incubation efforts, leveraging the popularity and consumer potential gathered from the three major exhibitions [2] Group 3: Technological Integration - The event will utilize advanced technologies such as XR (Extended Reality), holographic projection, and immersive theater to create a "dream space" that blurs the line between virtual and reality [2] - The event will feature multiple original Shanghai-produced animation IP works and will connect participants to various cultural landmarks through a designated route [2]