Industry Overview - The State Administration for Market Regulation has implemented four national standards for the exhibition industry, including a newly established "Online Exhibition Service Guidelines" and revised standards for data statistics, data auditing, and basic service requirements [1] - China has released a total of 20 national standards for the exhibition industry, creating a comprehensive standard system covering event organization, venue operation, and supporting services [1] - The exhibition industry is undergoing profound changes characterized by digitalization, greening, and internationalization, becoming a significant engine for economic growth in China [1] Market Potential - According to a report by Zhongyan Puhua, the total output value of China's exhibition industry is expected to reach 1.5 trillion yuan by 2025, capturing 18.5% of the global market share [1] - The industry is projected to grow at an average annual rate of 8.5%, reaching a total output value of 3 trillion yuan by 2030, with the global market share increasing to 23% [1] - The integration of technologies such as the metaverse and AI is anticipated to fundamentally transform exhibition formats, while cutting-edge technologies like quantum computing and holographic projection may create new exhibition experiences and commercial value [1] Company Developments - Miao Exhibition is developing a "China Brand Exhibition Going Global Incubation Platform," focusing on advancing the internationalization of Chinese exhibitions and evolving from serving Chinese enterprises to serving the entire Chinese exhibition industry [2] - Lansheng Co., Ltd. specializes in exhibition event organization, venue operation, and comprehensive services across the exhibition industry chain [3]

Core Viewpoint - The integration of culture and technology is driving the development of new cultural industries, with immersive digital night tours emerging as a popular market trend [1][2]. Group 1: Company Insights - Liya Group's Lifen Culture has focused on cultural and technological integration for nearly 30 years, emphasizing the night tourism economy as a significant new market [2]. - The company is increasingly prioritizing knowledge systems and IP layout, while also enhancing the integration of technology and content to create modular and scene-based outputs [2]. - Lifen Culture is actively developing immersive products, particularly in historical projects, combining traditional culture with modern technology to engage tourists [3]. Group 2: Industry Trends - The introduction of digital technology has revolutionized night tourism, overcoming limitations of traditional night tours and enhancing the appeal of attractions [2]. - The demand for immersive experiences is driven by the younger generation's preference for personalization, interactivity, and technological engagement [2]. - The success of immersive digital night tours relies on local cultural support, necessitating effective storytelling to extend the technological experience into cultural and artistic realms [3]. Group 3: Project Examples - The Kaifeng Night Tour project, centered around the character Bao Zheng, utilizes real-time interaction and 3D technology to enhance visitor engagement [4]. - The project has been recognized as a digital benchmark case, showcasing the potential of digital technology in cultural resource reproduction and commercial value extraction [4]. - The industry is encouraged to focus on creating unique IPs and addressing the dual demands for economic and social value in tourism projects [4][5].

Core Viewpoint - The first Shanghai International Animation Month will integrate three major animation and gaming exhibitions: CCG EXPO, Bilibili World, and ChinaJoy, under the theme "Manga City, High Summer" from July 4 to August 10, aiming to create a vibrant two-dimensional culture experience [1][2] Group 1: Event Overview - The event will showcase the grandeur of the three major animation festivals and will offer a limited "Three Exhibition Linkage" ticket called "Magic City Dimension Pass" [1] - The event will issue "Dimension Digital Consumption Coupons" and collaborate with 15 major shopping districts, themed hotels, and unique venues to launch immersive activities [1] - The integration of the three top exhibitions represents not only a scale increase but also an ecological integration and upgrade, showcasing Shanghai's ambition to become a "new global cultural landmark" for two-dimensional culture [1] Group 2: Economic Impact - The event is expected to attract over one million domestic and international visitors, boosting consumption in the city's shopping districts and cultural tourism spots [2] - The first CCG EXPO aims to discover new potential animation IPs through its incubation efforts, leveraging the popularity and consumer potential gathered from the three major exhibitions [2] Group 3: Technological Integration - The event will utilize advanced technologies such as XR (Extended Reality), holographic projection, and immersive theater to create a "dream space" that blurs the line between virtual and reality [2] - The event will feature multiple original Shanghai-produced animation IP works and will connect participants to various cultural landmarks through a designated route [2]

Core Viewpoint - The KTV industry in China has experienced a significant decline in popularity, particularly among younger consumers, leading to a shift in focus towards the elderly demographic as a potential customer base [3][8][16]. Industry Overview - KTV originated in Japan in 1971 and gained popularity in China during the late 1980s, peaking around 2014 with over 120,000 establishments [4][6]. - Since 2015, the industry has faced a closure wave, with approximately 70,000 KTV outlets shutting down, leaving only about 39,400 active businesses as of May 2023 [6][16]. Consumer Behavior Changes - Recent surveys indicate a shift in entertainment preferences, with activities like park visits, city walks, and yoga seeing increased participation, while KTV has seen a marked decline [3][6]. - The overall foot traffic in KTV venues has dropped by over 70% since 2020, making it difficult to find KTV establishments in major urban areas [6][11]. Competitive Landscape - The KTV industry faces competition from online platforms like "全民 K 歌" and "唱鸭," as well as from mini KTVs that offer more flexible and affordable singing experiences [9][11]. - The mini KTV market reached a size of 3.18 billion yuan in 2017, growing by 92.7% from the previous year, indicating a strong consumer preference for alternative singing venues [11]. Internal Challenges - High operational costs, including rent (30%-50% of total costs), and increased copyright awareness have further strained KTV businesses [11][12]. - The industry's reliance on a young consumer base has proven detrimental, as younger individuals increasingly prefer other forms of entertainment [11][12]. Future Strategies - KTV establishments are attempting to innovate through technology, incorporating AR, holographic projections, and AI features to enhance the singing experience [15]. - The industry is now targeting the elderly demographic, which constitutes 35% of KTV customers and has a consumption frequency 1.8 times that of younger consumers [16].