长城智选在去年4月建立，是此前长城多次试水直营失败后的一次奋力一搏。长城智选前期主要销售坦克和魏牌两个品牌的高端车型产品，包含坦克300、 坦克400、坦克500、坦克700、魏牌蓝山、魏牌高山，共6个车系。 「电厂」从多个信源获悉，"长城智选"正在全国范围内逐步变更为"魏牌新能源直营店"，坦克车型撤出，专卖魏牌。目前北京、河北、陕西、广东等地区 的店面变更速度较快，贵州等地区的直营店还暂未开始升级。变更完成后，魏牌将成为长城旗下唯一的直营品牌，且只有直营渠道售卖。 9月22日，「电厂」实地走访北京龙湖长楹天街的长城智选门店发现，店内共展示4台车，分别为2台魏牌全新蓝山、1台魏牌全新高山以及1台魏牌新摩卡 Hi4，已经完成车型变更。店内销售进一步确认了"长城智选"已经在全国范围内启动变革。 今年5月，魏牌新 CEO、长城智选体系负责人冯复之已向媒体透露"坦克将撤出直营店回归经销商，魏牌变成全直营品牌"的消息，当时由于此项变革牵涉 面较大，何时开始变更、如何变更在内部还存在较大争议，暂无定论。 尽管长城的热销车型坦克300、坦克500等车型撤出直营店，但在已经完成变更的直营店中，不止一位销售告诉「电厂」：客流量 ...

Core Viewpoint - The departure of Chen Jia, the commercial general manager of the WEY brand under Great Wall Motors, highlights the challenges in balancing the direct sales and dealership channels, which have been causing internal conflicts within the company [1][2]. Group 1: Management Changes - Chen Jia has confirmed his resignation, which was acknowledged by an internal source at WEY [1]. - Chen Jia was primarily responsible for the marketing system construction, focusing on bridging the commercial and service standards between direct stores and dealers [1]. Group 2: Sales Performance - WEY's sales have seen significant growth, with July sales exceeding 10,000 units, representing a year-on-year increase of 263.29% [2]. - Cumulatively, WEY's sales for the first seven months reached 44,500 units, marking a year-on-year growth of 96.8% [2]. Group 3: Channel Strategy - The company aims to expand its direct sales network from 430 to over 600 stores by the end of the year, covering 200 cities [2]. - The overlapping product offerings between direct sales and dealership channels have led to internal competition, creating conflicts such as price wars [3]. Group 4: Operational Challenges - The current average monthly sales volume of WEY is around 6,000 units, raising concerns about sustaining high investments in the direct sales system [4]. - Other traditional automakers are also exploring direct sales models, but typically only for low-volume models due to high labor costs and digitalization requirements [4].

Group 1 - The departure of Chen Jia, the General Manager of Weipai's commercialization, has been confirmed, raising concerns about the challenges in balancing the direct sales and dealer channels [1][2] - Weipai's sales have seen significant growth, with July sales exceeding 10,000 units, representing a year-on-year increase of 263.29%, and cumulative sales for the first seven months reaching 44,500 units, up 96.8% [2] - The conflict between the direct sales model and the dealer network has become more pronounced, as overlapping products lead to competition rather than cooperation, resulting in potential internal price wars [2][3] Group 2 - Weipai plans to increase the number of direct sales stores from 430 to over 600 by the end of the year, expanding its coverage to 200 cities [1] - The current direct sales model requires high manpower costs and a certain level of digitalization, which poses challenges for traditional car manufacturers [3] - Balancing the interests of direct sales and dealer channels remains a critical test for Weipai's management [3]