截至2024年12月，长城汽车全球累计销量突破1490.1万辆。图为2025年上海国际车展期间，观众在长城 汽车展台围观新车。 对于刚刚迎来35岁生日的长城汽车来说，身处竞争日趋激烈的汽车市场，这个生日绝非只有蛋糕与派 对，更有保持危机感的企业家心态，以及雄心勃勃的发展计划。 "第一波90后已经35岁了，35岁在别人看来好像是个坎儿，很多大门可能都关上了，年龄不敢写简历 上，因为不好投，上有老下有小，卷不动也躺不平，既焦虑又无力，成见好像一座大山压得人喘不过 气。"长城汽车董事长魏建军近日在微博宣布开启"35+计划"，面向全球35岁以上人才开启专场招聘。他 在微博中写道："35岁不应该是终点，而是每个人面临的又一次'开场而已'，是新的一次深蹲起跳的起 点。" 近日，长城汽车举行"长城长·35周年开放日"活动，邀请多家媒体走进长城汽车技术中心、整车工厂及 爱和城学校，在技术研发、整车制造、企业社会责任等多个维度，向外界展示中国汽车品牌的发展历 程。 值得一提的是，长城汽车通过垂直整合，建立起一套完整的核心零部件自制体系。该体系自主配套率超 过60%，形成了发动机、变速器、车灯等关键部件的自主供应能力。在全球汽车 ...

Core Viewpoint - The automotive market is experiencing a "price war" as various car manufacturers introduce aggressive promotional strategies to boost sales during the summer season [1][21]. Group 1: Promotional Strategies - Leida Auto has launched a significant promotion offering 0 down payment and 3 years of interest-free financing, targeting young consumers, especially recent graduates [4][6]. - Li Auto is providing a 5-year interest-free financing option for its popular Li L6 model, with potential savings of up to 26,300 yuan in interest [7][9]. - Geely has implemented a broad discount strategy across its entire model range, with the Emgrand series starting at 44,900 yuan after a maximum cash discount of 15,000 yuan [11][13][15]. - Great Wall Motors' Wey brand is offering high-value configurations for free, such as a 17.3-inch rear entertainment screen and lifetime free advanced driving assistance features, alongside significant financing options [18][20]. Group 2: Market Trends - The automotive market is seeing a shift towards lower purchase thresholds with many brands offering low down payments, zero interest, or long-term financing options, making it easier for consumers to buy cars [21][23]. - The competition among car manufacturers is becoming more refined, with promotional strategies targeting specific consumer demographics, indicating a move towards more precise market segmentation [23][24].

Core Insights - The event held by Great Wall Motors' WEY brand highlighted the challenges faced since its establishment and outlined future strategies for growth [2][6] - The company is shifting to a direct sales model, which contrasts with the industry trend of moving towards dealer networks, aiming to strengthen brand recognition and customer engagement [3][4] Group 1: Company Strategy - Great Wall Motors plans to establish a robust direct sales service system for the WEY brand, aiming to clarify its positioning as a high-end intelligent new energy brand [3] - The company will restart its direct sales model in May 2024, having previously utilized a dealer model, with a goal of expanding to 600 stores covering over 200 cities within the year [3][4] - The direct sales strategy is designed to operate alongside the existing dealer network, creating a dual-track sales approach to adapt to market changes [3][4] Group 2: Market Positioning - The WEY brand has experienced significant fluctuations in sales since its launch, with a notable decline in 2022 to 36,400 units, but a recovery began in 2023 [6][7] - In 2024, the brand's cumulative sales reached 54,700 units, marking a year-on-year increase of 31.55% [7] - The introduction of the new "All-Power Super Intelligent Platform" aims to cater to diverse consumer needs by supporting five different powertrain types, enhancing the brand's competitive edge [7][8] Group 3: Product Development - The new platform features advanced technologies, including a 6C fast-charging system that allows for 200 kilometers of range with just 5 minutes of charging [8] - The company launched the refreshed Blue Mountain model, with three variants priced between 299,800 and 326,800 yuan, and announced an 80,000 yuan subsidy for early supporters of the brand [8] - Sales data indicates a positive trend, with WEY selling 4,811 units in April 2024, a year-on-year increase of 7.92%, and a cumulative sales increase of 28.94% in the first four months of the year [8]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負 責 ，對其準確性或完整性亦不發表 任何聲明 ，並明確表示 ，概不對因本公告全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔 任 何責任。 長 城 汽 車 股 份 有 限 公 司 GREAT WALL MOTOR COMPANY LIMITED* （ 於中華人民共和國註冊成立的股份有限公司 ） 股份代號 ：02333（港幣櫃台）及82333（人民幣櫃台） 海 外 監 管 公 告 此海外監管公告是根據香港聯合交易所有限公司證券上市規則第13.10B條發出。以下為長 城汽車股份有限公司於上海證券交易所網站（www.sse.com.cn）所刊發之「長城汽車股份 有限公司2024年年度報告」。 承董事會命 長城汽車股份有限公司 聯席公司秘書 李紅栓 中國河北省保定市 ，2025年3月28日 於本公告日期 ，董事會成員如下： 執行董事：魏建軍先生 、趙國慶先生及李紅栓女士。 非執行董事：何平先生。 獨立非執行董事：樂英女士、范輝先生及鄒兆麟先生。 * 僅供識別 长城汽车股份有限公司 2024 年年度报告 公司代码：601633 公司简称：长 ...