一座古窖池，何以"活"了700余年？微观世界涌动的万千生命，如何酿就杯中至味？答案，就藏在五粮 液元明古窖池群之中。10月21日，五粮液古窖池系列解读视频"TA说：活窖之美"第三季正式上线，邀 请6位中外社科、人文、考古、酒业、美食领域的专家学者，实地走访、参观五粮液酿造车间及古窖 池，讲述五粮液逾千年酿造技艺与不间断酿造700余年元明古窖池的酿造"密码"、独特风采与稀缺价 值，以活态文化之美，演绎品牌时代新篇。 "活"窖生香 700余年淬炼浓香密码 为守护古窖池的活态生命，五粮液首创古窖泥搬迁和活态繁衍技术，让古窖池的酿造密码在新窖池中延 续传承，促进微生物的优选与进化，赋予古窖池群持续的生命力，成为五粮液卓越品质的坚实支撑。 纪连海表示，手里的一杯五粮液，是时间酝酿的醇香，是匠心传承的精髓，是千年文明在唇齿间的回 响，是古今对话中的一杯深情酒。 "活"力破圈跨界引领和美新风 "活窖之美"系列内容的持续输出，是五粮液以现代化、多元化手段对历史文化进行创造性转化的成功实 践。这一实践，也映射出五粮液近年的品牌升维——通过品牌现代化叙事与全球化表达，实现从"文化 守护者"向"时代同行者"与"全球对话者"的战略升 ...

Core Viewpoint - The annual shareholder meeting of Shanxi Fenjiu highlights the company's commitment to high-quality development, governance optimization, and shareholder returns, showcasing significant financial growth and strategic initiatives for future expansion [3][4][7]. Meeting Details - The annual shareholder meeting is scheduled for May 29, 2025, at 14:00 in the company conference room [2]. - The agenda includes the appointment of the auditing firm for the 2025 annual report and internal control audit [2]. Financial Performance - In the reporting period, the company achieved total revenue of 36.011 billion yuan, a year-on-year increase of 12.79% [3]. - The net profit attributable to shareholders was 12.243 billion yuan, reflecting a year-on-year growth of 17.20% [3]. - Earnings per share reached 10.04 yuan, up by 17.20% compared to the previous year [3]. Governance and Management - The company has optimized its corporate governance structure, revising its articles of association and enhancing the effectiveness of its board of directors [4]. - A total of 18 board meetings were held, with 57 proposals reviewed, covering strategic planning and major investments [4][5]. - The company emphasizes shareholder returns, distributing a cash dividend of 4.37 yuan per share for the 2023 fiscal year, totaling 5.331 billion yuan, which represents 51.07% of the net profit attributable to shareholders [5]. Investor Relations and Communication - The company has been recognized for its information disclosure practices, receiving an A-level rating from the Shanghai Stock Exchange for three consecutive years [6]. - A total of 84 investor communication events were organized, engaging 3,361 institutional investors and analysts [6]. Quality and Innovation - The company is committed to high-quality development, focusing on enhancing production standards and integrating ESG (Environmental, Social, and Governance) practices into its operations [7][8]. - The establishment of the Shanxi Provincial Ecological Brewing Technology Innovation Center aims to improve research and development capabilities [10]. Market Expansion and Branding - The company is actively expanding its market presence both domestically and internationally, with a focus on optimizing its marketing strategies and enhancing brand recognition [9][10]. - The international market saw over 700 promotional activities, successfully entering 11 new countries [10]. Future Plans - The company plans to continue its focus on high-quality development, brand collaboration, and market expansion, aiming for steady revenue growth in 2025 [16]. - Strategic initiatives will include enhancing product quality, optimizing management practices, and deepening cultural engagement with consumers [17][18].