Core Viewpoint - The launch of the upgraded Qinghua Fenjiu 30 Revival Edition represents a significant quality enhancement for Fenjiu, aiming to establish a leading quality system in the industry and focusing on a targeted market operation strategy [1][2]. Group 1: Product Launch and Features - The Qinghua Fenjiu 30 Revival Edition features a design inspired by the "Rising Sun" concept, incorporating a classic shape from the Palace Museum's collection, and includes a "micro-oxygen breathing structure" for dual aging benefits [2]. - The product symbolizes the integration of cultural heritage and innovation, marking a commitment to quality and cultural representation on a global stage [2]. Group 2: Strategic Focus and Market Positioning - The company emphasizes that "white liquor is not a fast-moving consumer product, but an art of time," indicating a long-term vision for the brand's development [1]. - The marketing strategy is centered around a "1+4+1" promotion model, leveraging core terminal alliances and group purchasing distributors to enhance brand visibility and customer engagement [1]. Group 3: Cultural Significance and Dialogue - The roundtable forum discussed the dual heritage status of Fenjiu as both a tangible and intangible cultural asset, exploring its connection to Chinese literary culture and the global positioning of Chinese brands [1].

Core Insights - The launch of the upgraded Qinghua Fenjiu 30 Revival Edition marks a strategic response to contemporary market demands and a commitment to future growth [4][9] - The event emphasizes the importance of cultural heritage and its role in shaping a resilient Chinese brand that resonates globally [6][11] Group 1: Event Overview - The launch event took place on July 23, 2025, in Shanghai, featuring a roundtable forum titled "Symphony of Civilizations" [1] - Notable attendees included experts from various fields, highlighting the intersection of culture, art, and brand development [3] Group 2: Strategic Focus - Chairman Yuan Qingmao identified the Qinghua 26 and 30 series as key growth points in the second phase of Fenjiu's revival strategy [4] - Zhang Yongyong outlined three breakthrough directions: quality enhancement, scientific expression, and focused market operations through a "1+4+1" promotional model [4][5] Group 3: Cultural Significance - The forum discussed Fenjiu's dual identity as both a tangible and intangible cultural heritage, exploring its connection to Chinese cultural values [6][8] - Professor Yang Yueming emphasized the concept of "living heritage" and its relevance to Fenjiu's 6000-year brewing history [8] Group 4: Product Features - The upgraded Qinghua Fenjiu 30 features a design inspired by the "Rising Sun" and incorporates a "micro-oxygen breathing structure" for enhanced aging [9] - The product aims to deliver superior quality and a refined drinking experience, embodying the essence of Chinese traditional aesthetics [9] Group 5: Global Brand Mission - The event underscored Fenjiu's commitment to cultural confidence and its role in promoting a high-quality Eastern lifestyle globally [11] - The brand's mission is to share not only its unique flavors but also the wisdom of Chinese civilization with the world [11]

山西汾酒 2024 年年度股东大会资料 山西杏花村汾酒厂股份有限公司 十一、关于聘请公司 2025 年度年报审计机构、内部控制审计机构的 — 1 — 山西汾酒 2024 年年度股东大会资料 为确保公司股东大会的正常秩序和议事效率，维护投资 者的合法权益，根据《公司法》《证券法》以及中国证监会 《上市公司股东大会规则》的相关规定，制定以下会议须知， 请出席股东大会的全体人员严格遵守。 议期间的组织及相关会务工作。 公司股东，会议召开之前公司股东应该办理登记手续。 的合法权益，除出席会议的股东及股东代理人，公司董事、 监事、高级管理人员，公司聘任律师，董事会邀请的人员以 及工作人员外，公司有权依法拒绝其他人员进入会场。 的正常召开，不得在会场大声喧哗、随意走动；不得有干扰 股东大会秩序、寻衅滋事和侵犯其他股东合法权益的行为； 与会人员进入会场后，请将手机等通讯工具关闭或置于静音 状态。如出现违反本须知的行为，工作人员有权予以制止。 质询权、表决权。 须向会务组登记，经大会主持人许可方能发言或质询。股东 发言要简明扼要，每次发言原则上不超过 2 分钟。发言或质 询内容应与本次股东大会相关议题有关。 认真负责且有针对 ...

Core Viewpoint - Yuan Qingmao has been appointed as the Party Secretary and Chairman of Shanxi Fenjiu Group, focusing on high-quality development and cultural integration in the liquor industry [6][7]. Group 1: Career Progression - Yuan Qingmao was born in November 1969 and joined the Communist Party of China in December 1999, starting his career in July 1990 [1]. - He held various positions, including Director of the Finance Department of the Shanxi Supply and Marketing Cooperative Union in January 2007 and Deputy Director in August 2011 [3]. - In March 2015, he became a member of the Party Leadership Group and Deputy Director of the Shanxi Provincial Department of Transportation [4]. - In 2017, he was appointed as the Party Secretary and Chairman of Shanxi Transportation Holding Group Co., Ltd., and in 2020, he took on the same roles at Shanxi Road and Bridge (000755.SZ) [5]. Group 2: Leadership at Shanxi Fenjiu Group - Yuan was appointed as the Party Secretary and Chairman of Shanxi Fenjiu Group on December 17, 2021, and was recommended as the Chairman of Shanxi Fenjiu's eighth board of directors on December 19, 2021 [6]. - He announced the Fenjiu Revival Program on May 19, 2022, aiming for high-quality development [6]. - On August 26, 2024, he highlighted the successful completion of production targets for the 2023-2024 cycle, emphasizing the importance of quality in achieving the company's "14th Five-Year Plan" goals [6]. - During the 2024 Global Distributors Conference on December 2, 2024, he stated that the Fenjiu revival has entered its second phase, focusing on stability [6]. - He also emphasized the integration of culture and tourism at the 7th Fenjiu Apricot Blossom Festival on March 28, 2024, promoting the development of the cultural tourism industry [6].