山西汾酒工人展示传统酿制技艺 杏花村汾酒老作坊 ◎记者 武斌 "借问酒家何处有，牧童遥指杏花村。"上海证券报记者驱车来到山西汾阳市杏花村镇，酒香沁润着街头 巷尾，"汾"以不同的字体形态现身在商铺招牌上。 从6000年前杏花村遗址出土的中国最早酿酒发酵容器小口尖底瓮，到1915年巴拿马万国博览会摘得中国 品牌白酒唯一甲等大奖；从《北齐书》中的宫廷用酒，到如今营收突破360亿元、净利润达122亿元的现 代化酒企，山西汾酒走过了一条漫长而璀璨的发展之路。 日前，上海证券报记者走进杏花村，探寻千年酒魂背后的"复兴"故事。 千年积淀 "汾酒传统酿造工艺的灵魂在于对'清'与'净'的极致追求。"酿酒师魏慧鹏告诉记者，酿造过程需遵循"清 蒸二次清、地缸固态分离发酵"，"清蒸"即对原料单独清蒸；"二次清"是原料只发酵、蒸馏两次后就不 再使用；"地缸发酵"则是将酒醅放入埋于地下的陶瓷缸中进行28天的发酵，"从酿造到成酒需要2至3 年，这一期间的温度、湿度、火候等，不是写在纸上的死板条文，而是一代代匠人口传心授、身体力行 的传承。" 2006年，杏花村汾酒酿制技艺被列入第一批国家级非物质文化遗产名录。6000年的实践淬炼不仅塑造了 ...

Core Viewpoint - The launch of the upgraded Qinghua Fenjiu 30 Revival Edition represents a significant quality enhancement for Fenjiu, aiming to establish a leading quality system in the industry and focusing on a targeted market operation strategy [1][2]. Group 1: Product Launch and Features - The Qinghua Fenjiu 30 Revival Edition features a design inspired by the "Rising Sun" concept, incorporating a classic shape from the Palace Museum's collection, and includes a "micro-oxygen breathing structure" for dual aging benefits [2]. - The product symbolizes the integration of cultural heritage and innovation, marking a commitment to quality and cultural representation on a global stage [2]. Group 2: Strategic Focus and Market Positioning - The company emphasizes that "white liquor is not a fast-moving consumer product, but an art of time," indicating a long-term vision for the brand's development [1]. - The marketing strategy is centered around a "1+4+1" promotion model, leveraging core terminal alliances and group purchasing distributors to enhance brand visibility and customer engagement [1]. Group 3: Cultural Significance and Dialogue - The roundtable forum discussed the dual heritage status of Fenjiu as both a tangible and intangible cultural asset, exploring its connection to Chinese literary culture and the global positioning of Chinese brands [1].

Core Insights - The launch of the upgraded Qinghua Fenjiu 30 Revival Edition marks a strategic response to contemporary market demands and a commitment to future growth [4][9] - The event emphasizes the importance of cultural heritage and its role in shaping a resilient Chinese brand that resonates globally [6][11] Group 1: Event Overview - The launch event took place on July 23, 2025, in Shanghai, featuring a roundtable forum titled "Symphony of Civilizations" [1] - Notable attendees included experts from various fields, highlighting the intersection of culture, art, and brand development [3] Group 2: Strategic Focus - Chairman Yuan Qingmao identified the Qinghua 26 and 30 series as key growth points in the second phase of Fenjiu's revival strategy [4] - Zhang Yongyong outlined three breakthrough directions: quality enhancement, scientific expression, and focused market operations through a "1+4+1" promotional model [4][5] Group 3: Cultural Significance - The forum discussed Fenjiu's dual identity as both a tangible and intangible cultural heritage, exploring its connection to Chinese cultural values [6][8] - Professor Yang Yueming emphasized the concept of "living heritage" and its relevance to Fenjiu's 6000-year brewing history [8] Group 4: Product Features - The upgraded Qinghua Fenjiu 30 features a design inspired by the "Rising Sun" and incorporates a "micro-oxygen breathing structure" for enhanced aging [9] - The product aims to deliver superior quality and a refined drinking experience, embodying the essence of Chinese traditional aesthetics [9] Group 5: Global Brand Mission - The event underscored Fenjiu's commitment to cultural confidence and its role in promoting a high-quality Eastern lifestyle globally [11] - The brand's mission is to share not only its unique flavors but also the wisdom of Chinese civilization with the world [11]

Core Viewpoint - The annual shareholder meeting of Shanxi Fenjiu highlights the company's commitment to high-quality development, governance optimization, and shareholder returns, showcasing significant financial growth and strategic initiatives for future expansion [3][4][7]. Meeting Details - The annual shareholder meeting is scheduled for May 29, 2025, at 14:00 in the company conference room [2]. - The agenda includes the appointment of the auditing firm for the 2025 annual report and internal control audit [2]. Financial Performance - In the reporting period, the company achieved total revenue of 36.011 billion yuan, a year-on-year increase of 12.79% [3]. - The net profit attributable to shareholders was 12.243 billion yuan, reflecting a year-on-year growth of 17.20% [3]. - Earnings per share reached 10.04 yuan, up by 17.20% compared to the previous year [3]. Governance and Management - The company has optimized its corporate governance structure, revising its articles of association and enhancing the effectiveness of its board of directors [4]. - A total of 18 board meetings were held, with 57 proposals reviewed, covering strategic planning and major investments [4][5]. - The company emphasizes shareholder returns, distributing a cash dividend of 4.37 yuan per share for the 2023 fiscal year, totaling 5.331 billion yuan, which represents 51.07% of the net profit attributable to shareholders [5]. Investor Relations and Communication - The company has been recognized for its information disclosure practices, receiving an A-level rating from the Shanghai Stock Exchange for three consecutive years [6]. - A total of 84 investor communication events were organized, engaging 3,361 institutional investors and analysts [6]. Quality and Innovation - The company is committed to high-quality development, focusing on enhancing production standards and integrating ESG (Environmental, Social, and Governance) practices into its operations [7][8]. - The establishment of the Shanxi Provincial Ecological Brewing Technology Innovation Center aims to improve research and development capabilities [10]. Market Expansion and Branding - The company is actively expanding its market presence both domestically and internationally, with a focus on optimizing its marketing strategies and enhancing brand recognition [9][10]. - The international market saw over 700 promotional activities, successfully entering 11 new countries [10]. Future Plans - The company plans to continue its focus on high-quality development, brand collaboration, and market expansion, aiming for steady revenue growth in 2025 [16]. - Strategic initiatives will include enhancing product quality, optimizing management practices, and deepening cultural engagement with consumers [17][18].

Core Viewpoint - Yuan Qingmao has been appointed as the Party Secretary and Chairman of Shanxi Fenjiu Group, focusing on high-quality development and cultural integration in the liquor industry [6][7]. Group 1: Career Progression - Yuan Qingmao was born in November 1969 and joined the Communist Party of China in December 1999, starting his career in July 1990 [1]. - He held various positions, including Director of the Finance Department of the Shanxi Supply and Marketing Cooperative Union in January 2007 and Deputy Director in August 2011 [3]. - In March 2015, he became a member of the Party Leadership Group and Deputy Director of the Shanxi Provincial Department of Transportation [4]. - In 2017, he was appointed as the Party Secretary and Chairman of Shanxi Transportation Holding Group Co., Ltd., and in 2020, he took on the same roles at Shanxi Road and Bridge (000755.SZ) [5]. Group 2: Leadership at Shanxi Fenjiu Group - Yuan was appointed as the Party Secretary and Chairman of Shanxi Fenjiu Group on December 17, 2021, and was recommended as the Chairman of Shanxi Fenjiu's eighth board of directors on December 19, 2021 [6]. - He announced the Fenjiu Revival Program on May 19, 2022, aiming for high-quality development [6]. - On August 26, 2024, he highlighted the successful completion of production targets for the 2023-2024 cycle, emphasizing the importance of quality in achieving the company's "14th Five-Year Plan" goals [6]. - During the 2024 Global Distributors Conference on December 2, 2024, he stated that the Fenjiu revival has entered its second phase, focusing on stability [6]. - He also emphasized the integration of culture and tourism at the 7th Fenjiu Apricot Blossom Festival on March 28, 2024, promoting the development of the cultural tourism industry [6].