Core Insights - Meituan has launched a comprehensive growth solution called "Brand Official Flag Lightning Warehouse" aimed at e-commerce brands lacking offline channels and mature fast-moving consumer goods (FMCG) brands, as well as retailers across various industries [1] - The solution addresses the issue of e-commerce brands being trapped in traditional platform traffic competition and lacking channel expansion opportunities, allowing brands to achieve lower costs, stronger brand recognition, larger scale, and more stable repurchase rates [1] - Over a hundred brands, including Sony PlayStation, Proya, Logitech, Kingston, and L'Oreal, have already joined the "Brand Official Flag Lightning Warehouse," enabling consumers in major cities to shop at these brands' official flagship stores on Meituan [1] Industry Developments - Meituan plans to introduce multiple digital tools aimed at enhancing circulation efficiency and accelerating product innovation for mature FMCG brands [1] - The company will invest more research and development resources to provide digital infrastructure and AI-assisted instant retail management tools to various retail businesses [1] - Notable domestic and international brands such as Yili, Qingdao Beer, Pepsi, Sofy, and Procter & Gamble have engaged in deep cooperation with Meituan's related business segments [1]

Core Viewpoint - The platform economy is currently facing challenges such as "low-price competition" and "subsidy wars," necessitating a comprehensive investigation to promote healthy development in the sector [1]. Group 1: Investigation and Analysis - The "anti-involution" investigation action initiated by the Digital Economy New Media & Think Tank aims to address the issues within the platform economy [1]. - The investigation involves collaboration with experts from various fields, including professors, analysts, and investors, to deeply analyze the "involution-style" competition in the platform economy [8][24]. Group 2: Characteristics of Involution in Platform Economy - Involution in the platform economy manifests in three main aspects: 1. Homogeneous price wars leading to a sharp decline in industry profit margins, creating a dilemma for merchants [13]. 2. Rising customer acquisition costs, with some sellers spending up to 35% of sales on advertising while conversion rates decline [13]. 3. Loss of brand value due to over-reliance on low-price strategies, resulting in poor supply chain quality and insufficient innovation [13]. Group 3: Solutions to Break the Involution - The platform economy must shift from a "traffic algorithm" to an "industry algorithm," focusing on digitalizing industry capabilities and improving supply chain efficiency [15]. - The proposed solutions include: 1. **Technical Drive**: Emphasizing innovation and increasing investment in emerging technologies like big data and AI [16]. 2. **Integrated Development**: Enabling platforms to empower small and medium-sized enterprises by lowering digitalization barriers and fostering collaborative models [17]. 3. **Global Openness**: Expanding international markets and establishing trade standards to facilitate cross-border data flow and compliance [19]. Group 4: Focus Areas of the Investigation - The investigation will focus on various types of platforms, including: 1. Retail e-commerce platforms such as JD.com, Taobao, Pinduoduo, and Douyin [30]. 2. Local life (instant retail) platforms like Meituan and Ele.me [30]. 3. Cross-border e-commerce platforms including Amazon and SHEIN [30]. 4. Ride-hailing platforms such as Didi and Cao Cao [30]. 5. Online travel platforms like Ctrip and Qunar [30].

Group 1 - The core viewpoint of the articles highlights the launch of the 26SS 后浪 SHOWROOM, which aims to bridge the gap between independent brands and physical stores through a closed ecosystem and strict channel control, addressing the systemic trust crisis in the industry [1][2] - The second season of the private ordering event will take place from October 20 to 23, building on the success of the first season, which achieved 500 million orders with a 100% renewal rate [1] - The event will feature three main components: static exhibitions, fashion shows, and forums, focusing on deep connections between independent designer brands and physical commerce to tackle the challenges of traffic competition [1] Group 2 - 后浪 SHOWROOM employs three strategies: exclusive product assurance, scenario-based storytelling, and traffic feedback to create a "secure product pool" for physical buyers, aiming to restore confidence in the industry [2] - The vision of 后浪 extends beyond a single ordering event, seeking to establish long-term trust between designers and physical stores by addressing industry pain points and reshaping the industry's value system [2] - The initiative emphasizes the importance of returning to the essence of design, trust in transactions, and a symbiotic ecosystem to navigate through cycles and thrive against the odds [2]