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“赛事+”让流量变“留量” 一域带全局释放消费新活力
Yang Shi Wang· 2025-09-28 07:42
央视网消息:近日,两场大型体育赛事活动分别在湖北荆门和山东日照拉开帷幕。活动吸引了众多国内外顶尖选手和爱好者参与, 有效激发了当地文旅市场新活力。 湖北荆门市东宝区人民政府副区长杨凯介绍,他们以发展滑翔运动为契机,逐渐形成集学员培训、带飞、旅游以及装备研发制造于 一体的产业链,助推荆门文旅产业和低空经济发展。 山东日照:打造"海陆空"多维度活动 释放消费新活力 同样,这两天在山东日照举办的2025中国运动休闲大会,也突破传统体育赛事的模式,打造了海、陆、空多维度的活动架构,满足 不同年龄段参与者的需求。 9月27日上午,2025年滑翔伞定点世界杯总决赛在湖北荆门市东宝区圣境山滑翔基地开幕。来自19个国家和地区的近5000余名滑翔 伞爱好者齐聚荆门,角逐年度总冠军。 比赛现场,参赛选手需通过专业技巧操控,在降落时精准踩中地面上半径仅为16厘米的电子靶,距离圆心越近得分越高。 2025年,荆门市还结合国庆假期推出了音乐市集、飞行表演、产学研交流等系列活动,满足更多滑翔伞爱好者的需求。 近年来,日照着力打造"观赛+游城"深度体验模式。2025年上半年,日照已举办省级以上赛事活动70余场,吸引直接参赛运动员4.5 万 ...
“五一”假期将至 消费提前“热”起来
Yang Shi Wang· 2025-04-29 16:08
Group 1 - The upcoming "May Day" holiday is driving an increase in travel intentions and consumer activity, indicating a vibrant consumption market [1] - Popular travel routes are seeing high demand, with new trends emerging such as "trains heading towards scenic spots" [3] - Various regions are launching special tourist trains and expanding services to enhance travel experiences, including collaborations with hotels and restaurants [3] Group 2 - To address ticket shortages at venues and attractions, some areas are implementing measures like extending operating hours and increasing ticket availability [5] - In Shaanxi, the Qin Shi Huang Mausoleum Museum is increasing daily ticket availability by 15,000 and extending ticketing hours [5] - Several attractions are offering free admission for labor model awardees to promote high-quality development in the cultural tourism sector [5] Group 3 - The home appliance market is experiencing a surge in demand as consumers are purchasing new air conditioners and refrigerators ahead of the holiday [7] - The "trade-in for new" subsidy policy is providing up to 20% off on home appliances, with a maximum subsidy of 2,000 yuan per item [7] - In Henan, subsidies for scrapping old cars and purchasing new energy vehicles are set at 20,000 yuan, while traditional fuel vehicles receive a 15,000 yuan subsidy [7] Group 4 - As the fishing ban begins on May 1, consumers are stockpiling seafood, leading to increased sales in markets [9] - The supply of frozen and farmed seafood is expected to remain sufficient to meet consumer demand during the fishing ban [9]