Workflow
消费新活力
icon
Search documents
“赛事+”让流量变“留量” 一域带全局释放消费新活力
Yang Shi Wang· 2025-09-28 07:42
Core Insights - Recent large-scale sports events in Hubei Jingmen and Shandong Rizhao have invigorated local cultural and tourism markets [1] Group 1: Hubei Jingmen Events - The 2025 Paragliding World Cup Finals opened in Jingmen, attracting nearly 5,000 paragliding enthusiasts from 19 countries and regions [4] - Participants must skillfully control their descent to land on an electronic target with a radius of only 16 centimeters, with closer landings scoring higher [6] - Jingmen plans to host a series of activities in 2025, including a music market, flight performances, and industry-academia exchanges, to cater to more paragliding enthusiasts [7] - The local government is developing a comprehensive industry chain around paragliding, including training, tourism, and equipment manufacturing, to boost the cultural tourism industry and low-altitude economy [9] Group 2: Shandong Rizhao Events - The 2025 China Sports Leisure Conference in Rizhao features a multi-dimensional activity structure encompassing land, sea, and air, catering to participants of all ages [10][13] - Rizhao has implemented a "watching + city tour" deep experience model, hosting over 70 provincial-level events in the first half of 2025, attracting more than 45,000 direct participants and over 300,000 spectators [13] - These events have generated direct economic benefits of 242 million yuan and total output benefits of 686 million yuan [13]
“五一”假期将至 消费提前“热”起来
Yang Shi Wang· 2025-04-29 16:08
Group 1 - The upcoming "May Day" holiday is driving an increase in travel intentions and consumer activity, indicating a vibrant consumption market [1] - Popular travel routes are seeing high demand, with new trends emerging such as "trains heading towards scenic spots" [3] - Various regions are launching special tourist trains and expanding services to enhance travel experiences, including collaborations with hotels and restaurants [3] Group 2 - To address ticket shortages at venues and attractions, some areas are implementing measures like extending operating hours and increasing ticket availability [5] - In Shaanxi, the Qin Shi Huang Mausoleum Museum is increasing daily ticket availability by 15,000 and extending ticketing hours [5] - Several attractions are offering free admission for labor model awardees to promote high-quality development in the cultural tourism sector [5] Group 3 - The home appliance market is experiencing a surge in demand as consumers are purchasing new air conditioners and refrigerators ahead of the holiday [7] - The "trade-in for new" subsidy policy is providing up to 20% off on home appliances, with a maximum subsidy of 2,000 yuan per item [7] - In Henan, subsidies for scrapping old cars and purchasing new energy vehicles are set at 20,000 yuan, while traditional fuel vehicles receive a 15,000 yuan subsidy [7] Group 4 - As the fishing ban begins on May 1, consumers are stockpiling seafood, leading to increased sales in markets [9] - The supply of frozen and farmed seafood is expected to remain sufficient to meet consumer demand during the fishing ban [9]