然而，低价绝不能成为"低质"的代名词。若只追求"价廉"而忽视"味美"，终将失去消费者的信任。 曾有部分商家为压缩成本，引入临期食品、劣质原料，甚至以次充好，短期内或许盈利，但一旦口碑崩 塌，便如沙上建塔，顷刻瓦解。真正的"味美"，不仅指口感上的满足，更涵盖食品安全、品类丰富、更 新及时等多重维度。消费者走进零食店，期待的不仅是便宜，更是安心与愉悦。因此，量贩零食店必须 严把质量关，优选正规品牌，建立可追溯的供应链体系，甚至开发自有品牌高性价比产品，真正做到低 价不低质。 据《经济日报》报道，"两三元就能买品牌饼干薯片""上百种散装零食任意挑选"……从县城到乡 镇，在街角与量贩零食店不期而遇已成逛街"标配"。数据显示，我国量贩零食店数量自2022年以来便开 启"狂飙"模式，2025年全国量贩零食门店数量有望突破4.5万家。量贩零食店为何遍地开花，又是怎样 实现盈利的？ 近年来，量贩零食店如雨后春笋般遍布城市街巷，成为消费市场中一道亮眼的风景线。从社区门口 到商业中心，从学生群体到上班族，量贩零食店以其丰富的品类、亲民的价格和便捷的购物体验，迅速 俘获了大众的味蕾与钱包。然而热潮之下竞争日益激烈，不少品牌昙花一现 ...

Core Insights - The rapid expansion of discount snack stores in China is driven by their ability to cater to consumer behavior and preferences, particularly in lower-tier markets [1][2] - These stores utilize a direct sourcing model to reduce costs and offer a mix of well-known brands and private label products, creating a competitive edge against traditional supermarkets [1][3] Group 1: Market Dynamics - The number of discount snack stores in China is projected to exceed 45,000 by 2025, indicating a significant growth trend since 2022 [1] - Discount snack stores are characterized by a relaxed shopping environment and a diverse range of products, appealing to consumers' non-purposeful shopping habits [1][2] - The stores attract various consumer segments, including children and price-sensitive groups, through targeted product offerings and promotional strategies [2] Group 2: Business Model and Strategy - Discount snack stores have adopted a direct-to-manufacturer supply chain model, which lowers procurement costs and enhances bargaining power [1][3] - The marketing strategy includes frequent promotions and a focus on products that provide immediate gratification, which resonates well with families and budget-conscious consumers [2] - The franchise model is being rapidly adopted by leading brands to scale operations and prepare for potential IPOs, although challenges such as market saturation and profitability remain [3] Group 3: Industry Trends - The industry is entering a phase of consolidation, with larger brands acquiring regional players and diversifying into hybrid business models like "snacks + beverages" [3] - There is an increasing need for consumers to be vigilant about product quality, especially with private label items, as the market becomes more competitive [3] - To sustain growth, discount snack stores must focus on improving product quality, enhancing customer service, and protecting consumer rights [3]