以下文章来源于投资界 ，作者王露 投资界 . 清科控股旗下创业与投资资讯平台 打包收购。 这笔收购筹划已久。 去年8月，玛氏发布公告称，以每股83.50美元的价格现金收购Kellanova，收购总价高达359亿美元（约合2534亿元人民币）。 直到今年12月，监管部门通过了这项收购案。根据条款，交易完成之日，Kellanova从纽交所退市，目前公司总市值约为290.3亿美元（约合2045亿元人民 币）。 对于国内消费者而言，品客薯片是Kellanova最为人熟知的品牌，却来源于一笔收购。 文 ｜ 王露 来源｜ 投资界（ ID： pedaily2012） 封面来源 ｜ pexels 尘埃落定。 本周，食品巨头玛氏（Mars）宣布完成对品客薯片母公司Kellanova的收购，总价约359亿美元（约合2534亿元人民币），一举成为今年全球食品业最大收购 案。 这意味着，你熟悉的德芙和品客薯片成了一家人。买方玛氏，拥有德芙、箭牌、士力架等品牌；卖方在国内最为知名的品牌是品客薯片和家乐氏麦片。 诞生于1968年，品客薯片是世界上首款罐装薯片品牌，曾因小龙虾、凡士林味、盲盒口味等网红怪味薯片风靡社交媒体。这一次玛氏豪掷千 ...

Core Viewpoint - The acquisition of Skechers by 3G Capital marks the largest merger deal in the footwear industry to date, with a transaction value of approximately $9.4 billion (around 68 billion RMB) at a cash price of $63 per share, expected to be completed in Q3 of this year [2][3]. Company Overview - Skechers, founded in 1992, focuses on affordable athletic and casual footwear, becoming the third-largest sports brand globally with sales of $8.97 billion in 2024, following Nike and Adidas [2][5]. - The company entered the Chinese market in 2007 and has localized its supply chain, with over 90% of products sold in China being "Made in China" [5]. Financial Performance - In 2024, Skechers achieved a sales revenue of $8.97 billion, a 12% year-on-year increase, marking a historical high, with revenue nearly doubling over the past five years [6]. - However, the company faces challenges, including a 16% decline in sales in China over two consecutive quarters and rising costs due to recent tariff policies affecting its supply chain [6]. Strategic Implications - The decision to go private is seen as a strategic move to mitigate pressures from public markets and to allow for business adjustments in response to trade uncertainties [6]. - 3G Capital's acquisition strategy typically involves identifying high-potential brands in struggling conditions, which aligns with Skechers' current situation [9]. Market Context - The global athletic footwear market is projected to grow at a compound annual growth rate of 5% from 2024 to 2029, indicating potential for further expansion [9]. - Skechers' current price-to-earnings ratio of 14 is significantly lower than that of its competitors, making it an attractive acquisition target for 3G Capital [9]. Acquisition Strategy - Unlike previous acquisitions, 3G Capital plans to retain Skechers' current CEO and management team, indicating a shift towards a more collaborative approach rather than aggressive restructuring [10]. - This acquisition reflects a broader trend in the consumer sector, where significant merger and acquisition activity is occurring across various industries, including food and beverage, apparel, and small appliances [12][16].