当地时间2025年12月11日，玛氏公司正式宣布完成对品客薯片母公司Kellanova的收购。 此次收购总对价高达359亿美元，折合人民币约2534亿元，成为近十年全球包装食品领域金额最高的并 购交易之一。 359亿豪购：十年最大食品并购案如何诞生 这笔收购交易创造了玛氏百年历史上的并购规模新纪录。2024年8月14日，双方签署最终协议，玛氏以 每股83.50美元的现金收购Kellanova全部流通股份。 这一价格相比Kellanova此前30个交易日的加权平均股价溢价约44%，显著高于行业平均水平。 根据交易协议，若因玛氏单方面原因导致交易失败，需向Kellanova支付10亿美元补偿金；若Kellanova 接受其他收购报价导致交易终止，则需向玛氏支付6.5亿美元违约金。 从宣布到完成，这场交易历时16个月，共需通过全球28项监管许可。最终，美国联邦贸易委员会和欧盟 委员会均无条件批准了这一交易。 甜咸合流：玛氏如何重塑零食帝国版图 完成收购后，玛氏零食业务年收入将跃升至约360亿美元。 合并后的业务将拥有9个年销售额超过十亿美元的品牌，包括玛氏原有的士力架、M&M'S、德芙等，以 及来自Kellanov ...

｜2025年12月15日星期一｜ NO.1 博纳影业：目前公司仍处于亏损状态，未来盈利情况尚存在不确定性 博纳影业12月14日发布公告，公司股票交易价格连续3个交易日内（12月10日至12日）收盘价格涨幅偏 离值累计超过20%，属于股票交易异常波动情形。公司的主营业务为电影业务、电影院业务、剧集业务 及其他业务。公司2025年前三季度实现营业收入9.72亿元，较上年同期增长1.29%，归属于上市公司股 东的净利润亏损11.09亿元，亏损同比增加213.11%。目前公司仍处于亏损状态，未来盈利情况尚存在不 确定性，敬请广大投资者关注公司经营业绩风险，审慎投资。 点评：公司还提示，关注到投资者交流平台关于《阿凡达3》的讨论热度较高，但该影片尚未上映，且 公司仅通过控股子公司与TSG合作持有较低比例的投资收益权，短期对公司业绩无重大影响，也值得投 资者注意。 NO.2 露露乐檬管理层变动及最新财报提振股价 露露乐檬（LULU）12月12日股价大涨近10%，此前该公司宣布首席执行官卡尔文·麦克唐纳将于1月31 日卸任，首席财务官梅根·弗兰克和首席商务官安德烈·马埃斯特里尼被任命为临时联席首席执行官。发 布2025财年 ...

本周，食品巨头玛氏（Mars）宣布完成对品客薯片母公司Kellanova的收购，总价约359亿美元（约合2534亿元人民币），一举成为今年全球食品业最大收 购案。 这意味着，你熟悉的德芙和品客薯片成了一家人。买方玛氏，拥有德芙、箭牌、士力架等品牌；卖方在国内最为知名的品牌是品客薯片和家乐氏麦片。 诞生于1968年，品客薯片是世界上首款罐装薯片品牌，曾因小龙虾、凡士林味、盲盒口味等网红怪味薯片风靡社交媒体。 这一次玛氏豪掷千亿，再次印 证了眼下全球大并购的火热景象。 薯片一哥易主 刷新历史 这笔收购筹划已久。 尘埃落定。 去年8月，玛氏发布公告称，以每股83.50美元的价格现金收购Kellanova，收购总价高达359亿美元（约合2534亿元人民币）。 直到今年12月，监管部门通过了这项收购案。根据条款，交易完成之日，Kellanova从纽交所退市，目前公司总市值约为290.3亿美元（约合2045亿元人民 币）。 对于国内消费者而言，品客薯片是Kellanova最为人熟知的品牌，却来源于一笔收购。 早在1965年，美国有机化学家Fredric Baur给宝洁公司提了个绝妙的想法——把薯片做成不易碎的"双曲抛物面 ...

Group 1 - Mars has completed the acquisition of Kellanova, the parent company of Pringles, for approximately $35.9 billion (about 253.4 billion RMB), marking the largest food industry acquisition of the year [2][5] - The acquisition signifies the merging of well-known brands, with Mars owning brands like Dove and Snickers, while Kellanova is recognized for Pringles and Kellogg's cereals [2][4] - The deal was in the works for a long time, with regulatory approval received in December, leading to Kellanova's delisting from the New York Stock Exchange [5][6] Group 2 - Pringles, launched in 1968, was the first canned potato chip brand and gained popularity through unique flavors and marketing strategies [4][6] - The brand initially struggled in sales but became a hit in the 1980s after taste adjustments and effective advertising [6] - Kellanova's history dates back to 1894, and it became the second-largest snack company globally after acquiring Pringles from Procter & Gamble for $26.95 billion (about 188 billion RMB) in 2012 [6][7] Group 3 - Mars CEO Paul Wehrrauch described the acquisition as historic, emphasizing the opportunity for innovation and reaching more consumers [7] - Mars is a well-known company with a diverse portfolio, including brands like M&M's and Skittles, and has a history of significant acquisitions [8][9] - The acquisition is expected to boost Mars' snack food business revenue to approximately $36 billion, positioning it as the third-largest player in the global snack industry [9] Group 4 - The article highlights a broader trend of mergers and acquisitions in the consumer sector, with companies like Starbucks and Burger King also engaging in strategic partnerships and sales [10][12] - The competitive landscape in the consumer market is prompting brands to adjust strategies, with many familiar brands choosing to sell parts of their businesses [13] - The food and beverage sector is viewed as resilient and attractive for investment, especially during economic fluctuations, leading to increased merger activity [13]

来源：21世纪经济报道 记者丨陈归辞 刘婧汐 编辑丨陶力 两大巨头"强强联手"，全球史上最大食品收购案之一落定。 当地时间12月11日，全球食品巨头玛氏公司宣布完成对品客薯片母公司Kellanova的收购。同日，Kellanova从纽约证券交易所退市，玛氏正式启用休闲食 品业务的全新logo，融入了新成员Kellanova的特色。 此前，2024年8月14日，玛氏宣布与Kellanova达成最终协议，将以每股83.50美元价格收购Kellanova，总对价359亿美元（约合人民币2534亿元），交易价 格较彼时Kellanova 30个交易日的加权平均成交价溢价约44%。该交易于2024年11月获得Kellanova股东的批准，并于2025年12月8日获得所有所需的监管批 准。 玛氏预计，合并后的休闲食品业务年收入将达到约360亿美元，并将拥有9个年销售额超过十亿美元的品牌，其中包含Kellanova家乐氏、品客和Cheez-lt。 品类互补，玛氏扩张零食业务版图 退市前，Kellanova的总市值为290.3亿美元，低于359亿美元的收购对价。 玛氏方面对21世纪经济报道记者表示，"玛氏和Kellanova ...

2025年12月11日晚间，美国玛氏公司（Mars, Incorporated）正式宣布，其以约360亿美元（折合人民币超2534亿元）成功完成对零食巨头Kellanova的收 购，交易已获得欧盟委员会无条件批准，至此全球范围内28项监管许可全部落地。 这桩交易不仅刷新了玛氏百年历史上的并购规模纪录，远超2008年以230亿美元收购箭牌口香糖的案例，仅次于卡夫亨氏合并案等少数案例，更成为近十 年全球包装食品领域金额最高的并购交易之一。 360亿美元构筑的零食帝国蓝图 此次玛氏收购Kellanova的交易方案，从定价机制到资产整合都展现出周密的战略考量，其核心条款的细节披露也印证了双方对合作的高度共识。在交易 对价方面，玛氏采取全现金支付模式，以每股83.50美元的价格收购Kellanova全部流通股份，这一价格较Kellanova此前30个交易日加权平均股价溢价约 44%，显著高于行业平均并购溢价水平，充分体现了玛氏对Kellanova品牌价值与业务潜力的认可。 按此计算，交易总对价约为360亿美元（折合人民币约2562亿元），这一金额不仅创下玛氏并购史新高，在全球包装食品行业也仅次于2015年卡夫亨氏合 并 ...

21世纪经济报道记者贺泓源、实习生李音桦 多放假促消费，已经照进现实。 12月3日至7日是吉林省义务教育阶段学生的专属冰雪假期。央广网披露数据显示，12月3日作为吉林省"雪假"首日，该省北大湖滑雪度假区、 中旅松花湖度假区等8家重点监测的冰雪场所，累计接待滑雪游客超过5万人次。长春的莲花山、天定山等，接待游客量同比增长100%。 12月1日至12月5日，新疆乌鲁木齐市、阿勒泰地区等开始试行首个"雪假"，加上前后两个周末，假期可长达9天，此举直接点燃了冬季冰雪消 费市场。乌鲁木齐市和阿勒泰地区各大滑雪场、酒店、民宿纷纷推出系列优惠。 受此推动，11月18日至12月1日，第三方平台上"阿勒泰滑雪"搜索量同比增长43%，"阿勒泰民宿"搜索热度增长近一倍；11月18日至20日，旅 行平台阿勒泰酒店预订量同比增长30%，环比增长52%。 在南方，则放起了秋假。 自2025年秋季学期起，广东、浙江、湖北等多地教育部门宣布试行中小学"春秋假"制度，其中秋假多集中在11月。 秋假期间，多地旅游产品预订搜索热度同比涨超50%。以四川成都为例，国家税务总局成都市税务局增值税发票数据显示，成都中国青年旅行 社接待游客约0.78万人 ...

Group 1 - The article discusses the phenomenon of "Haqimi" and its impact on stock prices, particularly focusing on the product launch by Jiuyang Douye and the subsequent stock surge of Jiuyang Co., which is unrelated to the product [3][6][7] - Jiuyang Douye's new product "Haqimi North-South Mung Bean Milk" sold out quickly, leading to a backlog of orders and a significant increase in demand [6][8] - Jiuyang Co. experienced a stock price surge after the product launch, despite clarifying that it had no operational ties to Jiuyang Douye, which had sold its stake in the bean milk business [7][8] Group 2 - The article highlights the emergence of "Haqimi" as a meme culture, with various companies and stocks being associated with it, leading to a speculative investment environment [8][9][28] - The phenomenon has sparked a broader internet culture war, with opposing views on animal rights and meme usage, resulting in increased engagement and controversy [28][40][61] - The article suggests that the "Haqimi" trend represents a shift in how companies engage with controversial topics, potentially leading to more businesses taking sides in cultural debates [61][63]

Financing and Valuation - Quince, a DTC luxury brand, raised approximately $200 million in its latest funding round, achieving a valuation of over $4.5 billion, doubling its valuation since the beginning of the year [3] - The funding round was led by Iconiq Capital, indicating strong confidence in Quince's business model and growth prospects [3] Business Strategy and Expansion - The funds from the latest financing are expected to accelerate product development and international expansion for Quince, strengthening its competitive position in the global market [3] Corporate Transactions - FrieslandCampina announced the sale of its Romanian business to Bonafarm Group as part of its strategy to streamline operations in Europe [5] - The sale includes the Napolact dairy brand and related production facilities, pending regulatory approval [5] Mergers and Acquisitions - The European Commission has paused its antitrust investigation into Mars' $36 billion acquisition of Kellanova, awaiting necessary data from both companies [7] - This acquisition is expected to be Mars' largest since its $23 billion purchase of Wrigley in 2008 [7] Market Dynamics - Joy City announced plans for privatization and delisting from the Hong Kong Stock Exchange, aiming to optimize its governance framework and organizational structure [9] - Adidas reported a 12% increase in global revenue for Q2, reaching €6 billion, with a 58% rise in operating profit [12] Financial Performance - Zegna Group reported a 3.4% decline in revenue for the first half of the year, with a notable drop in wholesale channel income [13] - Unilever's revenue fell by 3.2% in the first half of 2025, with plans to divest its ice cream business and lay off 7,500 employees to cut costs [17] Leadership Changes - Serge Brunschwig left Jil Sander after six months, with Ubaldo Minelli taking over as CEO to ensure strategic continuity [21] - Pamela Takai has been appointed as the head of Nestlé's coffee business in China, expected to bring significant value to the market [23]

Core Viewpoint - The acquisition of Kellanova by Mars signifies a strategic shift for the candy giant towards a comprehensive snack portfolio, aiming to enhance its market presence in the snack food sector [3][4]. Group 1: Acquisition Details - Mars announced the issuance of investment-grade bonds worth $26 billion (approximately 188.5 billion RMB) to finance the acquisition of Kellanova, which is the largest acquisition in Mars' history and the biggest merger financing deal since 2024 [2][4]. - The acquisition will fully integrate Kellanova into Mars' Snacking division, with Andrew Clarke, the global president of Mars Snacking, leading the merged operations [4][5]. - Kellanova, a subsidiary of Kellogg's, generated net sales of $13 billion in 2023 and includes brands like Pringles and Cheez-It, which will complement Mars' existing product lines [5][6]. Group 2: Strategic Implications - The merger is expected to help Mars achieve its goal of doubling its snack business over the next decade by entering attractive new snack categories [7]. - The acquisition aligns with a trend among major food companies to expand their product lines through acquisitions, as seen in Mars' previous successful ventures in the pet food sector [7]. - Mars aims to leverage its extensive distribution channels in China to enhance the sales of both sweet and savory snacks post-acquisition [7][11]. Group 3: Market Context - The Chinese candy market is experiencing a decline, with a market size of 599.9 billion RMB in 2022, showing a decrease of 11.1% and 8.7% in 2020 and 2022, respectively [10]. - Mars faces stiff competition in the Chinese market, holding only a 7.9% market share in the first quarter of 2024, with significant competition from local brands [10][12]. - The acquisition of Kellanova's health-oriented brands like RXBAR and NutriGrain is seen as crucial for Mars to adapt to changing consumer preferences towards healthier snack options [11].