Core Viewpoint - The article emphasizes the importance of deep service in the appliance retail industry, highlighting how Suning.com is implementing a comprehensive 1V1 service model through its "Appliance Butler" program to build long-term trust with customers beyond mere transactions [1][6]. Group 1: Service Model - Suning.com is developing a "file tracking" service model that focuses on long-term customer relationships, ensuring that service begins after the sale of appliances [1][6]. - The "Appliance Butler" program has established over 1.09 million household appliance files, creating a dynamic database of customer needs [6]. Group 2: Customer Experience - Customers like Ms. Li express high satisfaction with the personalized service provided by the Appliance Butlers, noting the detailed attention to their specific needs [2][4]. - The program has resulted in a high customer retention rate, with one in five customers choosing to return for additional purchases based on the quality of service received [2]. Group 3: Community Engagement - Appliance Butlers often engage with elderly customers, providing not only technical support but also companionship, which enhances the overall customer experience [4][6]. - The proactive approach of the Appliance Butlers, such as regular follow-ups and reminders for maintenance, demonstrates a commitment to customer care that extends beyond the initial sale [6].

Core Insights - The recent performance reports of listed property companies for the first half of 2025 show a clear divergence in profitability and new business growth points, reflecting a multi-dimensional competition in service, quality, innovation, and technology [1][2] - Green Town Service's "Deep Service" system has elevated service standards, leading to double-digit growth in property service revenue and continued integration of diverse business lines [2][3] Financial Performance - Green Town Service reported a revenue of approximately 9.289 billion yuan, a year-on-year increase of 6.1%, and a net profit of about 613 million yuan, up 22.6% [3] - The gross profit reached 1.8081 billion yuan, an increase of 8.9% compared to the same period in 2024, while core operating profit grew by 25.3% to 1.0738 billion yuan [3] Business Strategy - The company attributes its double-digit growth in property services to three key actions: the launch of the Deep Service system, management engagement at the frontline, and enhanced employee care [4] - Green Town Service focuses on quality service rather than price reductions, successfully managing over 34 million square meters of service contracts in the first half of 2025 [5][6] Community Engagement - The company has implemented various community programs, such as swimming lessons and educational initiatives, enhancing its role in family life and community connection [6] - The property management area under Green Town Service reached 536.3 million square meters, reflecting an 11.3% year-on-year growth [6] New Business Ventures - Green Town Service has successfully ventured into community commerce, achieving profitability and a 10% increase in average output per household [7] - The early education and elderly care sectors have shown promising growth, with double-digit increases in enrollment and revenue, indicating a strong market demand [7] Future Outlook - The company is actively investing in foundational service infrastructure, including smart technologies, to enhance service efficiency and responsiveness [8] - Green Town Service aims to continue its national expansion and improve service density in key areas while ensuring high-quality development and risk management [9]