Core Insights - The article highlights the growing popularity of "cool tourism" and "summer escape" activities in China during the summer season, driven by rising temperatures and innovative consumption scenarios in various regions [2][6] Group 1: Regional Developments - In Hunan's Lianyuan, the Longshan National Forest Park has created diverse water-related activities such as rafting and camping, attracting visitors seeking summer coolness [4] - The forest camping base in Shizhu Tujia Autonomous County, Chongqing, has become a popular destination, with over 2,000 visitors daily during the summer vacation [4] - The Bo Shan Cave in Zibo, Shandong, offers a natural air-conditioned environment with a constant temperature of 18°C, drawing tourists to its unique karst formations [4] - In Gansu's Baiyin, the Shuichuan Wetland Park enhances the tourist experience with a scenic train ride, supported by infrastructure improvements along the Yellow River's ecological corridor [4] Group 2: Market Trends - The China Meteorological Administration has released 16 national summer escape travel routes covering over 60 cities across 21 provinces, indicating a structured approach to promoting cool tourism [6] - Data from Meituan Travel shows a nearly 200% increase in searches for "cool tourism" since July, reflecting a significant consumer interest in summer getaway options [6]

Core Viewpoint - The rise in temperature during the summer has led to increased popularity of "cooling tourism" and "summer escape" activities, transforming ecological advantages and natural landscapes into vibrant economic opportunities for local cultural and tourism development [1][7]. Group 1: Tourism Trends - Various regions in China are leveraging their ecological advantages to create innovative consumption scenarios and enhance cultural tourism experiences, turning "cool resources" into a "hot economy" [1]. - The China Meteorological Administration has released 16 national summer cooling tourism routes covering over 60 cities across 21 provinces, indicating a structured approach to promoting summer tourism [6]. - Data from Meituan Travel shows that the search volume for "cooling tourism" has increased by nearly 200% since July, reflecting a significant consumer interest in summer escape options [6]. Group 2: Regional Highlights - In Hunan, Longshan National Forest Park has become a vibrant spot for "cooling tourism," offering activities like rafting, stream tracing, and camping, allowing visitors to enjoy the summer coolness [6]. - In Chongqing, a forest camping base in Shizhu Tujia Autonomous County attracts over 2,000 visitors daily during the summer, providing various forest tourism projects and access to the popular "blade road" [6]. - In Shandong, the Bo Shan Cave, with its unique karst topography and a constant temperature of 18°C, serves as a "natural air-conditioned room" for tourists seeking relief from the heat [6]. - In Gansu, the Shuichuan Wetland Park enhances the tourist experience with a small train that traverses the scenic area, supported by infrastructure improvements along the Yellow River's ecological corridor [6].

Core Insights - The summer of this year has seen a rise in popularity for "cooling tourism" and "summer escape" activities, leveraging ecological advantages and natural landscapes to innovate consumer experiences, transforming "cool resources" into a "hot economy" for local cultural tourism development [1][5]. Group 1: Tourism Trends - In Hunan's Lianyuan, the Longshan National Forest Park has become a vibrant spot for "cooling tourism," offering various water-related activities such as drifting, creek tracing, and camping, allowing visitors to enjoy the summer coolness [3]. - In Chongqing's Shizhu Tujia Autonomous County, a forest camping base attracts over 2,000 visitors daily during the summer vacation, providing various forest tourism projects and access to the popular "blade road" [5]. - In Shandong's Zibo, the Boshan Cave, with its unique karst topography and a constant temperature of 18°C, serves as a "natural air-conditioned room" for tourists seeking relief from the heat [5]. Group 2: Infrastructure and Development - Gansu's Baiyin has enhanced its tourism appeal with the Waterchuan Wetland Park, where a tourist train offers a leisurely experience, supported by infrastructure improvements along the Yellow River's 258 kilometers through the city, promoting rural tourism upgrades [5]. - The China Meteorological Administration has released 16 national summer cooling tourism routes covering over 60 cities across 21 provinces, indicating a structured approach to promoting summer tourism [5]. - Data from Meituan Travel shows that since July, the search volume for "cooling tourism" has surged nearly 200% month-on-month, reflecting a growing consumer interest in summer escape options [5].

Group 1 - The core viewpoint of the articles highlights the rising trend of "cooling tourism" as a response to the summer heat, with a significant increase in search volumes for related travel options [1][2][3] - The total search volume for "cooling tourism" has increased by nearly 200% month-on-month and by 45% year-on-year, indicating a strong consumer interest in summer travel to cooler destinations [1] - High latitude and high altitude regions, such as Northeast China and Qinghai, are becoming popular tourist spots due to their cooler climates and diverse natural landscapes [2] Group 2 - The popularity of artificial cooling projects, such as water activities and indoor snow parks, has also surged, with outdoor water-related comments increasing by nearly 90% and indoor surfing searches rising over 70% [3] - The growth in demand for cooling tourism reflects an upgrade in consumer preferences, emphasizing the importance of tourism quality and its positive impact on domestic consumption [3] - Experts suggest the need for integrating ecological education, cultural immersion, and technological experiences to foster sustainable new business models in the cooling tourism sector [3]

Group 1 - The summer vacation in China has seen a variety of activities launched across regions, leveraging innovative cultural and tourism formats to attract tourists and boost the tourism consumption market [1] - In Heilongjiang Yichun, known as the "forest oxygen bar," the average temperature is only 22°C with a forest coverage rate of 83.8%, making it a popular choice for summer vacations [3] - Jiangxi Yingtan's Longhu Mountain, a typical Danxia landform scenic area, has introduced diverse activities this summer, enhancing the summer economy and increasing visitor flow and sales of local agricultural products [4][6] Group 2 - In Guizhou Kaiyang, the South River Grand Canyon scenic area has experienced a peak in visitor numbers, offering a variety of water activities and experiences that attract tourists during the hot summer [8] - In Hebei Qinhuangdao, outdoor birdwatching has become a popular travel choice, with many tourists gathering at the beautiful coastline to enjoy nature and the ecological beauty [9][11]