Core Insights - The mobile gaming market in October 2025 saw significant innovations in gameplay, particularly with classic IP adaptations, leading to breakthroughs in various sub-genres [1] Download Rankings - "Delta Action" topped the download chart for October, followed by "Valorant: Source Action" and "Honor of Kings" in second and third place respectively [1] - Six new games entered the download Top 30, including "Plants vs. Zombies 3," "Destiny: Stars," and "Ember" [1] - "Plants vs. Zombies 3," a highly anticipated title, achieved over 18 million pre-registrations prior to its launch on September 26, showcasing its strong IP appeal [1][3] Gameplay Innovations - "Plants vs. Zombies 3" introduced new gameplay elements such as "Element Evolution," allowing players to combine elements with traditional plants to create "Element Plants" with special abilities [3] - The game also features a new "Nut Defense Line" mode, enhancing tactical freedom for players [3] Revenue Rankings - "Honor of Kings" ranked first in revenue, followed by "Delta Action" and "Dungeon & Fighter: Origin," which rose four places to third [7] - "Dungeon & Fighter: Origin" successfully attracted both returning and new players with its recent updates, including a new character class and dungeon [7] New Entries in Revenue Rankings - Five new games entered the revenue Top 30, including "JJ Dou Di Zhu," "Rate of the Land," and "QQ Speed" [9] - "Rate of the Land" celebrated its tenth anniversary with significant in-game events and collaborations, boosting its market presence [9] Industry Trends - The trend of lightweight SLG games is gaining traction, with "Rate of the Land" launching a mini-game version to tap into the growing mini-game market [11] - The game has successfully integrated cultural elements through collaborations with museums and other cultural institutions, enhancing its appeal [12] Company Developments - Yishijie celebrated its 13th anniversary, evolving from an early industry explorer to a comprehensive game enterprise with a global market presence [14] - The company has multiple titles generating over 100 million in monthly revenue and is actively expanding into overseas markets [16]

Group 1 - Tencent's new game "Code GP" has launched a technical test recruitment, focusing on high mobility and solo shooting gameplay, with "爽打" (爽打) as a core competitive feature [1] - The game differentiates itself from Tencent's existing titles like "Exoborne" and "Code: Eclipse," representing a new self-developed project [1] - Despite having a first-mover advantage, "Code GP" faces challenges from increased competition in the genre and the balance between "爽打" and strategic elements affecting player retention [1] Group 2 - Youxing Network's first self-developed game "Star Tower Traveler" is set for public testing on October 20, featuring a lightweight operation system and strategic construction core [2] - The game aims to carve out a new niche in the crowded open-world anime game market, with a focus on controllable development costs and shorter recovery cycles [2] - The 2025 market for anime games shows signs of recovery, but past failures of titles like "White Night Extreme" and "Mist Realm Sequence" highlight industry risks [2] Group 3 - Ruyi Jingxiu's simulation game "Immortal World Master" is scheduled for its first test on October 23, combining popular elements of "infinite flow crossing" and "apocalyptic cultivation" [3] - The game seeks to differentiate itself in the competitive Xianxia genre through innovative storytelling and diverse gameplay [3] - Challenges include rising user acquisition costs and the need for frequent content updates to maintain player engagement, as seen in other titles that failed to sustain momentum [3]

Core Insights - The company reported a significant increase in revenue and net profit for the first half of 2025, with revenue reaching 2.518 billion yuan, a year-on-year increase of 28.49%, and net profit of 645 million yuan, up 24.50% [1][3]. Product Performance - Revenue and profit from existing titles such as "One Thought of Immortality," "Questioning the Way Mobile," and "Questioning the Way PC" saw slight declines year-on-year, while new releases like "Sword of the Immortal" and "Staff Sword Legend" contributed positively to revenue and profit [3][6]. - "Sword of the Immortal" has surpassed 3 million registered users, and "Staff Sword Legend" reached the Top 10 on the iOS bestseller list in China, with plans for expansion into Hong Kong, Macau, Taiwan, and Japan [5][6]. Financial Highlights - The total revenue for "Staff Sword Legend" in the Chinese market reached 424 million yuan since its launch on May 29, indicating a potential monthly revenue exceeding 400 million yuan [6]. - The company has distributed a total of 6.489 billion yuan in dividends since its listing, which is 7.21 times its net financing amount [9]. Future Product Strategy - The company plans to launch "Sword of the Immortal" in Hong Kong, Macau, and South Korea in the second half of the year, while the release date for the Three Kingdoms-themed SLG "Nine Muses of the Wild" is still uncertain [7]. - The company emphasizes that product development will continue to be driven by the passion of the creators, rather than being strictly limited to specific genres [19]. Market Positioning - The company believes the gaming industry has not fully returned to a booming cycle but has stabilized after rapid growth, and it aims to build competitive advantages by understanding user needs and preferences [20][21]. - The gaming industry is characterized by its creative nature, where the success of one company can contribute to the overall growth of the market, unlike traditional industries where competition is more zero-sum [20].