证券研究报告 | 公司点评 | 游戏Ⅱ 四季度迎来产品线收获期，25 年全年利润高增 ——吉比特点评报告 投资要点 事件： 公司发布 2025 年业绩预告。2025 年公司预计归母净利润 16.9-18.6 亿元，上年同 期 9.45 亿元，同比增长 79%-97%；扣非归母净利润同比增长 88%-105%。单四 季度来看，预计归母净利润 4.8-6.5 亿元，同比增长 66%-125%，环比变化- 16.2%-13.7%。 宏观经济增速大幅下滑导致游戏消费受损，新游上线进度或质量不及预期，国际 贸易政策变化等。 利润高增主要得益于多款新上线产品 新游表现亮眼验证公司研发与发行实力，存量产品稳健运营提供业绩安全垫。具 体来说，2025 年全年公司成功推出《杖剑传说》《问剑长生》《杖剑传说》《道友 来挖宝》等多款新游戏，它们凭借优质的内容品质及有效的推广策略，快速获得 市场认可，为公司贡献了显著利润增量。特别是《杖剑传说》，上线约一月流水 便达到 4.24 亿元，25Q3 流水 7.42 亿元；根据七麦数据，其 2025 年 12 月仍冲至 App Store 游戏畅销榜前 40 水平。同时，公司存量游戏产品持 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][3] Core Views - The company is expected to see significant growth in 2025, with a forecasted net profit attributable to shareholders of 1.69-1.86 billion yuan, representing a year-on-year increase of 79-97%. The non-recurring net profit is projected to be 1.65-1.80 billion yuan, reflecting an 88-105% increase [3][4] - The anticipated growth is primarily driven by the new game launches in 2025, including "杖剑传说," "问剑长生," and "道友来挖宝," which are expected to contribute incremental profits [3][4] - The company has a strong long-term operational capability, as evidenced by the performance of existing games and the potential of new releases to enhance revenue [4][5] Financial Summary - The company's revenue is projected to increase from 4.185 billion yuan in 2023 to 6.102 billion yuan in 2025, with a year-on-year growth rate of 65.1% [6][8] - The net profit attributable to shareholders is expected to rise from 1.125 billion yuan in 2023 to 1.746 billion yuan in 2025, marking an 84.8% increase [6][8] - The gross margin is forecasted to improve from 88.5% in 2023 to 93.7% in 2025, indicating strong profitability [6][9] - The price-to-earnings (P/E) ratio is projected to decrease from 30.4 in 2023 to 19.6 in 2025, suggesting a more attractive valuation over time [6][8] Game Development and Market Position - The company is focusing on high-frequency content updates and building a trading ecosystem to create enduring games, with "问道手游" showing resilience in revenue generation [4][5] - Upcoming titles like "九牧之野" and "道友来挖宝" are expected to perform well based on initial rankings and user engagement metrics [4][5] - The company has several projects in development, including unique game mechanics that are expected to contribute to future revenue growth [5]

Group 1 - The core viewpoint of the news is the strategic collaboration between Youzu Interactive and Sunrise to explore efficient integration of domestic inference chips into game operations, aiming to create a self-controlled, practical "Game AI Computing Solution" for the industry [1] - This partnership is expected to enhance the capital attention and valuation elasticity of Youzu Interactive in the short term, while in the medium to long term, it may strengthen performance certainty through domestic computing power substitution and AI cost reduction [1] - The collaboration is anticipated to positively influence capital expectations in both the gaming and domestic GPU sectors [1] Group 2 - The game "Black Myth: Wukong" has been selected for the proposed award list of the 6th China Publishing Government Award, highlighting its significance in the industry [2] - This game is recognized as the first true AAA single-player game in China, generating global discussions since its launch in 2024 [2] - The inclusion in a national-level publishing award list signifies official recognition of its content quality, cultural value, and industry benchmark significance [2] Group 3 - G-bits has announced an expected net profit increase of 79% to 97% for the year 2025, projecting a net profit of 1.69 billion to 1.86 billion yuan [3] - The company anticipates a non-deducted net profit of 1.65 billion to 1.8 billion yuan for 2025, representing an increase of 88% to 105% compared to the previous year [3] - The growth in net profit is primarily attributed to the contribution of new products launched in 2025, indicating the company's strong capabilities in the gaming sector [3]

Core Insights - The National Press and Publication Administration announced the approval of 178 domestic game licenses and 6 imported game licenses on November 26, indicating a stable monthly issuance of licenses, which is expected to boost market confidence in the gaming industry [1][3]. Industry Overview - As of November, a total of 1,532 domestic game licenses and 92 imported game licenses have been issued this year, showing a significant increase compared to the same period in 2024 [1][3]. - The distribution of the 178 domestic licenses includes 167 mobile games, 7 games for both mobile and client platforms, 3 client-only games, and 1 game available on mobile, client, and web platforms [1]. Company Highlights - Key games approved in this round include titles from major companies such as: - Ksyun Network's "Ice and Snow King" - Iceberg Network's "Little Guardian" - Perfect World's "Dream New Zhu Xian: Light Enjoy" - Other notable titles from various developers [2]. - Tencent continues to maintain a strong portfolio with 14 evergreen games, while Giant Network's "Supernatural Action Group" has exceeded expectations [4]. - Companies like 37 Interactive Entertainment and Perfect World are also expected to contribute to profit growth with their new game launches and existing titles [4].

Summary of the Conference Call on the Gaming Industry Industry Overview - The gaming industry is experiencing a golden era characterized by significant revenue growth and improved profitability. In Q3 2025, the total revenue of the gaming concept companies reached 30.362 billion yuan, a year-on-year increase of 27%-29%, with net profit around 6 billion yuan, up 19% year-on-year, marking a three-year high in profit margins [1][2][9]. Key Players and Performance - **Tencent**: In Q3 2025, Tencent's total revenue from online games was 63.6 billion yuan, with international market revenue growing 43% year-on-year, significantly outpacing the domestic market's 15% growth [4]. - **NetEase**: Reported revenue of 28.4 billion yuan in Q3 2025, an 8.2% increase year-on-year, driven by the success of the game "Yanyun Sixteen Sounds" and AI technology applications [4]. - **A-Share Companies**: Companies like Century Huatong and Cupid saw substantial profit increases, with Century Huatong's net profit soaring 141.65% year-on-year [5]. Market Dynamics - The gaming market in China showed a total sales revenue of 88.026 billion yuan in Q3 2025, a quarter-on-quarter increase of 6.96%, ending a five-quarter decline [8][9]. - The gaming sector's investment logic is centered around policy support, technological advancements, and globalization, with a focus on AI empowerment and high-potential overseas business [3][15]. AI Technology Impact - AI technology is widely applied in game development, operations, and user experience, with over 80% application rate among leading companies, significantly reducing costs and enhancing efficiency [7][11]. - The integration of AI is expected to further strengthen the competitive edge of large enterprises and attract more investment into the industry [7]. Future Outlook - The gaming industry is anticipated to continue its upward trajectory, with new game supply peaks expected to drive user growth and revenue increases. The global strategy for Chinese games is entering a harvest phase, with significant potential in both traditional and emerging markets [16][20]. - Despite the optimistic outlook, potential risks include intensified competition, regulatory changes, and geopolitical uncertainties that could affect company performance [17]. Investment Considerations - The current valuation of the gaming sector is seen as attractive, with the average price-to-earnings ratio around 28 times, below the historical average of 35 times. This suggests significant upside potential as the industry returns to a growth cycle [18]. - For new investors, tracking the CSI Animation and Gaming Index through ETFs is recommended, providing exposure to leading companies in the sector while mitigating individual stock risks [21].

Group 1 - The report highlights a significant recovery in the media sector, with the CITIC Media Index rising by 26.42% in 2025, outperforming the CSI 300 by 13.24 percentage points [11][7] - The media sector's revenue for the first three quarters of 2025 reached 416.07 billion yuan, a year-on-year increase of 4.98%, while net profit attributable to shareholders rose by 40.23% [18][7] - Public funds have significantly increased their holdings in the media sector, with a total market value of 59.39 billion yuan, marking a 63.43% increase from the previous quarter [36][7] Group 2 - The gaming sector is experiencing high demand and supply, with a market size of 256.03 billion yuan in the first three quarters of 2025, reflecting a year-on-year increase of 7.11% [41][7] - The film industry has seen fluctuating box office performance, with total box office revenue of 44.56 billion yuan from January to October 2025, a year-on-year increase of 16.07% [65][7] - The advertising sector has shown moderate growth, with outdoor advertising spending reaching 191.66 billion yuan, a year-on-year increase of 6% [78][7] Group 3 - The policy environment for the media industry has improved significantly, with a more stable regulatory framework and supportive policies emerging [7][3] - AI applications are accelerating in the media sector, with advancements in AI models enhancing their capabilities and driving growth in gaming, film, advertising, and publishing [7][3] - The publishing sector has faced challenges, with total revenue declining by 7.10% to 97.60 billion yuan in the first three quarters of 2025, although net profit increased by 15.43% [87][7]

Group 1 - The media sector has shown a significant upward trend in performance, with a year-to-date increase of 24.36% in the Shenwan Media Index, outperforming the CSI 300 by 10.35% [3][76] - In the first three quarters of 2025, the media sector achieved a total revenue of 387.6 billion yuan and a net profit of 32.1 billion yuan, representing year-on-year growth of 5.41% and 37.18% respectively [3][16] - The current TTM-PE for the Shenwan Media Index is 44x, which is at the 80th percentile of the past five years, indicating a recovery in valuation [3][76] Group 2 - The gaming sector has benefited from a strong product cycle, with Q3 2025 revenues reaching 30.4 billion yuan and net profits of 4.6 billion yuan, marking year-on-year increases of 28.60% and 111.65% respectively [4][29] - The popularity of collectible toys and IP-based products remains high, with the domestic market for IP economy projected to grow from 94.1 billion yuan in 2022 to 240.6 billion yuan by 2025, maintaining a growth rate of over 10% [112][118] Group 3 - The shift in policy direction is expected to positively impact the entertainment content industry, with ongoing improvements in content supply likely to stimulate demand recovery [5][127] - AI applications are rapidly penetrating the entertainment content industry, enhancing efficiency and return on investment in content production, thus creating new opportunities [5][127] Group 4 - Investment recommendations focus on sectors with strong growth potential, particularly in gaming and AI-driven content creation, with specific companies highlighted for their promising performance [6][111] - The report emphasizes the importance of monitoring product cycles and performance trends in the gaming sector, recommending companies such as Giant Network and 37 Interactive Entertainment [6][111]

Core Insights - The Chinese gaming market's actual sales revenue for Q3 2025 reached 88.026 billion yuan, marking a quarter-on-quarter growth of 6.96% but a year-on-year decline of 4.08% [1] - Among 23 selected A-share gaming companies, 56.52% reported revenue growth, while 73.91% achieved profitability in Q3 2025 [1] - Century Games, a subsidiary of Century Huatong, significantly contributed to its parent company's revenue growth, with Q3 revenue reaching 10.016 billion yuan, a year-on-year increase of 60.19% [1] Market Segmentation - The client game market generated 20.29 billion yuan in Q3 2025, with a quarter-on-quarter increase of 16.05% and a year-on-year increase of 19.88% [1] - The mobile game market achieved 64.389 billion yuan in revenue, reflecting a quarter-on-quarter growth of 4.39% but a year-on-year decline of 1% [1] Company Performance - Century Huatong reported a revenue of 27.223 billion yuan for the first three quarters of 2025, surpassing its total revenue for the previous year, with a net profit of 4.357 billion yuan, up 141.65% [1] - 13 out of 23 gaming companies reported positive revenue growth, while 3 companies turned losses into profits, including Perfect World, Icefire Network, and Xinghui Entertainment [1] - 37 Interactive Entertainment maintained its position as the second-largest A-share gaming company, with Q3 revenue of 3.975 billion yuan, a year-on-year decline of 3.23% [1] New Product Success - Gigabit's new games, including "Wen Jian Chang Sheng" and "Zhang Jian Chuan Shuo," have been successful, contributing to a revenue of 4.486 billion yuan for the first three quarters, a year-on-year increase of 59.17% [2] - Giant Network's new game "Supernatural Action Group" performed well, leading to a Q3 revenue of 1.768 billion yuan, a year-on-year increase of 51.84% [2] - Icefire Network successfully turned around its performance, achieving a net profit of 500 million yuan in the first three quarters after a strategic shift in its marketing approach [2]

Investment Rating - The investment rating for the company is "Accumulate" with a target price of 602.00 CNY, while the current price is 472.98 CNY [6][19]. Core Insights - The company's products such as "Zhang Jian Chuan Shuo" and "Dao You Lai Wa Bao" have shown outstanding performance and sustainability, expected to continue contributing to revenue in 2026. The expansion of "Zhang Jian" and "Wen Jian" in overseas markets, along with the launch of "Jiu Mu Zhi Ye," will further drive growth [2][11]. - The third quarter results are at the upper end of forecasts, with a cash dividend of 6 CNY per share announced. For the first three quarters of 2025, the net profit attributable to the parent company reached 1.214 billion CNY, a year-on-year increase of 84.66%, with a single-quarter net profit of 569 million CNY, up 307.7% [11][12]. Financial Summary - Total revenue is projected to increase from 4,185 million CNY in 2023 to 9,257 million CNY in 2027, reflecting a compound annual growth rate (CAGR) of approximately 29.5% [4][12]. - Net profit attributable to the parent company is expected to rise from 1,125 million CNY in 2023 to 2,476 million CNY in 2027, indicating a CAGR of about 30.5% [4][12]. - Earnings per share (EPS) are forecasted to grow from 15.62 CNY in 2023 to 34.36 CNY in 2027 [4][12]. Product Performance - "Zhang Jian Chuan Shuo" generated a total revenue of 1.166 billion CNY in the mainland market for the first three quarters, maintaining a position within the top 40 of the iOS game sales chart. "Dao You Lai Wa Bao," launched in May, has contributed 316 million CNY by the end of September [11][12]. - The overseas revenue for the first nine months reached 588 million CNY, a year-on-year increase of 59.46%, with "Zhang Jian Chuan Shuo (Overseas Version)" contributing 478 million CNY since its launch on July 15, 2025 [11][12]. Future Expectations - Anticipation for the launch of "Wen Jian Chang Sheng" and "Zhang Jian Chuan Shuo" in overseas markets, as well as the strategic reserve of the SLG mobile game "Jiu Mu Zhi Ye," which is expected to contribute to 2026's performance [11][12].

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Insights - The company reported Q3 2025 revenue of 1.97 billion yuan, a year-on-year increase of 129.2%, and a net profit attributable to shareholders of 570 million yuan, up 307.7% year-on-year, closely aligning with the upper limit of the forecast range [2][4]. - The new game "Staff Sword Legend" performed steadily, and the overseas game market showed significant contributions [5][10]. - The company is focusing on the subsequent revenue trends of core products and the testing and launch schedule of new products [10]. Summary by Sections Financial Performance - In Q3 2025, the company achieved revenue of 1.97 billion yuan, with a net profit of 570 million yuan and a non-recurring net profit of 560 million yuan, reflecting year-on-year increases of 129.2%, 307.7%, and 273.7% respectively [2][4]. - The new game "Staff Sword Legend" generated a revenue of 742 million yuan in Q3, while its overseas version contributed 478 million yuan [10]. Game Performance - The new game "Staff Sword Legend" continues to contribute incremental revenue, with its overseas version performing well, leading to a significant increase in overseas revenue to 387 million yuan in Q3 [10]. - The self-developed mini-program game "Dao You Lai Wa Bao" has contributed over 300 million yuan in revenue since its launch in May [10]. Cost and Expenses - Due to the contribution from multiple new games, the company’s unamortized recharge and item balance as of September 30, 2025, increased significantly to 635 million yuan from 567 million yuan [10]. - The sales expenses increased due to the launch of new games, with a total of 610 million yuan in Q3, reflecting a year-on-year increase of 360 million yuan [10]. Shareholder Returns - The company has actively promoted shareholder returns, with a proposed cash dividend of 4.31 billion yuan, accounting for approximately 75.6% of net profit [10]. Profit Forecast - The company expects net profits attributable to shareholders to be 1.69 billion yuan and 1.90 billion yuan for 2025 and 2026, respectively, corresponding to PE ratios of 20.6 and 18.3 times [10].