人民财讯11月25日电，中国音数协游戏工委与伽马数据11月25日共同发布了《2025年10月中国游戏产业 月度报告》。2025年10月，中国国内游戏市场收入为313.59亿元，环比增长5.66%，同比增长7.83%。环 比来看，移动游戏市场贡献主要增量，部分产品依托周年庆、版本更新及相关活动实现有效拉新与留 存，带动整体收入提升；同时，《逃离鸭科夫》等单机产品表现亮眼，为单机游戏市场带来环比增量。 同比方面，客户端游戏市场成为主要增长动力，成熟期产品及多款双端互通产品共同带来数亿元增量。 其中，中国移动（600941）游戏市场实际销售收入226.33亿元，环比增长5.33%，同比增长2.36%；中国 客户端游戏市场实际销售收72.27亿元，环比增长1.92%，同比增长29.39%。中国自主研发游戏海外市场 实际销售收入17.99亿美元，环比增长10.96%，同比增长11.90%。 ...

10月市场收入313.59亿元 运营活动与双端产品共促增长 2025年10月，中国移动游戏市场收入达226.33亿元，环比增长5.33%，同比增长2.36%。多款头部产品通过周年庆活动与版本更新有效激发用户活跃度与付 费动力，带动市场收入回升。 海外市场方面，10月中国自主研发游戏海外市场实际销售收入为17.99亿美元，环比增长10.96%，同比增长11.90%。 中国游戏市场实际销售收入 智通财经APP获悉，伽马数据发布的《2025年10月中国游戏产业月度报告》显示，10月中国国内游戏市场收入为313.59亿元，环比增长5.66%，同比增长 7.83%。运营活动与双端产品双轮驱动。 按不同类型看，2025年10月，中国客户端游戏市场收入为72.27亿元，环比增长1.92%，同比增长29.39%。双端互通产品数量、流水双增长。 2025年10月中国国内游戏市场收入为313.59亿元，环比增长5.66%，同比增长7.83%。环比来看，移动游戏市场贡献主要增量，部分产品依托周年庆、版本 更新及相关活动实现有效拉新与留存；同时，《逃离鸭科夫》等单机产品表现亮眼，为单机游戏市场带来环比增量。同比方面，客户端游戏市场成 ...

Core Insights - The Chinese gaming market achieved actual sales revenue of 168 billion yuan in the first half of 2023, marking a year-on-year growth of 14.08%, setting a new record [1] - The user base for games reached approximately 679 million, reflecting a year-on-year increase of 0.72%, also a historical high [1] - The growth in market revenue and user base is attributed to several factors, including the successful launch of new games, the steady performance of established games, and the strong growth of esports and mini-program games [1] Revenue Breakdown - Actual sales revenue from self-developed games in the domestic market reached 140.45 billion yuan, with a year-on-year growth of 19.29% [1] - The overseas market for self-developed games generated actual sales revenue of 9.501 billion USD, reflecting a year-on-year increase of 11.07% [1] - The distribution of overseas revenue from self-developed mobile games shows that the United States accounts for 31.96%, Japan for 16.2%, and South Korea for 7.47%, collectively representing 55.63% of the total [1] Market Segmentation - The mobile gaming market generated actual sales revenue of 125.31 billion yuan, with a year-on-year growth of 16.55% [2] - The client game market achieved actual sales revenue of 35.40 billion yuan, growing by 4.86% year-on-year [2] - The console game market saw actual sales revenue of 1.03 billion yuan, with a significant year-on-year growth of 29.78% [2] - The web game market, however, experienced a decline, with actual sales revenue of 2.20 billion yuan, down by 5.87% [2] Esports and Mini-Programs - The esports gaming market reached actual sales revenue of 80.65 billion yuan, reflecting a year-on-year growth of 16.64% [2] - The two-dimensional mobile game market reported actual sales revenue of 14.58 billion yuan, showing a decline of 8% [2] - The mini-program gaming market achieved actual sales revenue of 23.28 billion yuan, with a remarkable year-on-year growth of 40.2% [2] - Within the mini-program market, in-app purchases generated 15.30 billion yuan, accounting for 65.7% of the revenue, while advertising revenue contributed 7.97 billion yuan, making up 34.3% [2]

Group 1 - The core viewpoint of the report indicates that the domestic game market in China achieved a historical high in actual sales revenue of 168 billion yuan in the first half of 2025, representing a year-on-year growth of 14.08% [1] - The number of domestic game users reached 679 million, also marking a historical peak [1]