近日，2025年度中国游戏产业年会在上海举行，中国音像与数字出版协会第一副理事长、中国音数协游 戏工委主任委员张毅君在会上发布《2025年中国游戏产业报告》，用七项核心特征勾勒出行业高质量发 展新图景，多项关键数据创下历史新高。 美、日、韩仍是主要海外市场 报告显示，2025年国内游戏市场实际销售收入达3507.89亿元，同比增长7.68%；用户规模增至6.83亿， 同比增长1.35%，两项指标均刷新历史纪录。移动游戏品质升级、头部长青产品持续创新、小程序游戏 强势增长及多端互通布局，成为驱动市场双向增长的四大核心动力。其中，移动游戏市场实销收入突破 2570.76亿元，同比增长7.92%，以73.29%的市场占比继续领跑细分领域。 细分市场呈现"强者恒强、新兴崛起"的分化格局。客户端游戏实销收入781.6亿元，同比大幅增长 14.97%，头部产品稳健表现与移动端新品跨端发行成为主要增长点；主机游戏市场延续高速增长态 势，实销收入83.62亿元，同比激增86.33%，连续三年保持爆发式增长。小程序游戏成为最大亮点，收 入达535.35亿元，同比增长34.39%，内购与广告变现双轨并行推动规模扩容。电子竞技游戏 ...

12月19日，在2025年度中国游戏产业年会大会上，中国音像与数字出版协会第一副理事长、游戏工委主任委员张毅君正式对外发布《2025年中国游戏产业报 告》。报告显示，2025年，国内游戏市场实际销售收入3507.89亿元，同比增长7.68%；用户规模6.83亿，同比增长1.35%。同为历史新高点。 报告显示，市场收入与用户规模同步得益于多重因素：移动游戏品质提升，多款头部长青游戏创新玩法、优化运营，小程序游戏增长强劲以及产品多端互 通，玩家数量得以扩张。 分别来看，2025年，自主研发游戏国内市场实际销售收入2910.95亿元，同比增长11.64%。自研游戏海外市场实际销售收入204.55亿美元，同比增长 10.23%，规模已连续六年超千亿元人民币。其中，自研移动游戏海外市场实际销售收入184.78亿美元，同比增长13.16%。在全球经济波动、竞争明显加剧背 景下，我国游戏企业积极应对，展现出不俗实力和强劲韧性。 2025年，美、日、韩仍是我国自主研发移动游戏主要海外市场，占比分别为32.31%、16.35%和9.15%。无论美、欧、东亚等成熟市场，还是拉美、中东等新 兴市场，整体分布格局暂无明显变化。 目前 ...

报告数据显示，2025年，中国国内移动游戏市场实销收入2570.76亿元，同比增长7.92%，规模又有新突 破；国内主机游戏市场实销收入83.62亿元，同比增长86.33%，延续了三年来的高速增长态势；国内电 子竞技游戏市场实销收入1700.51亿元，同比增长18.96%；国内小程序游戏市场收入535.35亿元，同比 大幅增长34.39%。 在全球经济波动、竞争明显加剧背景下，中国游戏企业积极应对，展现出不俗实力和强劲韧性。报告显 示，2025年，中国自主研发游戏国内市场实际销售收入2910.95亿元，同比增长11.64%；自研游戏海外 市场实际销售收入204.55亿美元，同比增长10.23%，规模已连续六年超千亿元人民币。 2025年中国游戏市场实际销售收入3507.89亿元 中新社上海12月19日电 (记者 王笈)《2025年中国游戏产业报告》19日发布。报告显示，2025年中国国 内游戏市场实际销售收入3507.89亿元(人民币，下同)，同比增长7.68%；用户规模6.83亿，同比增长 1.35%。 当天，2025年度中国游戏产业年会大会在上海举办。中国音像与数字出版协会第一副理事长、游戏工委 主任委员 ...

Core Insights - The 2025 China Game Industry Conference highlighted the release of the "2025 China Game Industry Report," indicating record highs in domestic game market sales revenue and user scale [1][3]. Market Performance - The actual sales revenue of the domestic game market in 2025 is projected to reach 350.79 billion yuan, a year-on-year increase of 7.68% [3]. - The number of game users in China is expected to exceed 683 million, growing by 1.35% year-on-year [3]. - Self-developed games are anticipated to generate 291.09 billion yuan in sales revenue, marking an 11.64% increase [3]. Market Segmentation - Mobile games dominate the market with actual sales revenue of 257.08 billion yuan, up 7.92% [5]. - Client games, benefiting from multi-platform strategies, achieved revenue of 78.16 billion yuan, a 14.97% increase [5]. - Console games saw a significant revenue increase of 86.33%, reaching 8.36 billion yuan [5]. - The web game market continues to decline, with a revenue drop of 6.74%, totaling 4.32 billion yuan [5]. E-sports and New Trends - The e-sports market is projected to generate 170.05 billion yuan in sales, reflecting an 18.96% growth, driven by long-term operations and new product launches [8]. - Mini-program games are experiencing explosive growth, with revenues of 53.54 billion yuan, a 34.39% increase [8]. International Market Expansion - Chinese game companies are showing resilience in overseas markets, with self-developed games generating $20.45 billion (approximately 147.4 billion yuan) in 2025, a 10.23% increase [11]. - Mobile games account for $18.48 billion in overseas revenue, growing by 13.16% [11]. - The largest overseas markets for Chinese games are the United States (32.31%), Japan (16.35%), and South Korea (9.15%) [12]. Future Outlook - The report predicts continued rapid growth for mini-program games in 2026, alongside a sustained increase in PC and console game market shares [12].

智通财经APP获悉，伽马数据发布2025中国游戏产业报告。2025年，国内游戏市场实际销售收入3507.89亿元，同比增长7.68%；用户规模6.83亿，同比增 长1.35%。同为历史新高点。 市场收入与用户规模同步增长主要原因：一是移动游戏品质提升，新品市场表现出色；二是多款头部长青游戏创新玩法、优化运营；三是小程序游戏增长 强劲;四是产品多端互通，玩家数量得以扩张。 数据来源：中国游戏产业研究专家委员会&伽马数据(CNG) 自研国内市场收入同比增长11.64% 2025年，自主研发游戏国内市场实际销售收入2910.95亿元，同比增长11.64%，除得益于头部长青产品稳定支撑外，多款自研新品也带来明显增量。 数据来源：中国游戏产业研究专家委员会&伽马数据(CNG) 自研海外市场收入连续六年超千亿元人民币 自研游戏海外市场实际销售收入204.55亿美元，同比增长10.23%，规模已连续六年超千亿元人民币。其中，自研移动游戏海外市场实际销售收入184.78亿 美元，同比增长13.16%。在全球经济波动、竞争明显加剧背景下，我国游戏企业积极应对，展现出不俗实力和强劲韧性。 数据来源：中国游戏产业研究专家委员会&伽 ...

在国内细分市场结构方面，移动游戏实际销售收入同比上升，达到2570.76亿元，同比增长7.92%，占比 73.29%，继续保持主导地位；客户端游戏实际销售收入增幅明显，达到781.60亿元，同比大幅增长 14.97%，占比22.28%；网页游戏市场实际销售收入则继续下滑，仅为43.25亿元，同比下降 6.74%，占 比仅为1.23%。 2025年电子竞技游戏市场增长迅猛。国内电子竞技游戏市场实际销售收入达到1700.51亿元，同比增长 18.96%，已成为游戏产业中规模庞大且增长迅速的核心板块。二次元移动游戏市场则处于调整期， 2025年实际销售收入为282.81亿元，同比下降 3.64%，已是自2023年达到峰值317.07亿元后，连续两年 小幅下滑。 新华财经上海12月19日电（李一帆）在19日下午举办的2025年中国游戏产业年会上，游戏出版工作委员 会与游戏产业研究专家委员会联合发布了《2025年中国游戏产业报告》。《报告》数据显示，2025年国 内游戏市场实际销售收入达到3507.89亿元人民币，同比增长7.68%；用户规模为6.83亿人，同比增长 1.35%，创下历史新高。其中，自主研发游戏在国内市 ...

Core Insights - The core viewpoint of the article is that the Chinese esports industry is projected to experience steady growth, with significant increases in revenue and user base by 2025 [1] Industry Overview - By 2025, the revenue of China's esports industry is expected to reach 29.331 billion yuan, representing a year-on-year growth of 6.40% [1] - The user base for esports in China is anticipated to exceed 495 million, showing a notable increase with a growth rate of 1.06% compared to the previous year [1] Game Platform Distribution - Among the main products in the esports gaming sector, mobile games account for 58.6%, client games for 25.3%, games available in both versions for 12.1%, and web games for 4.0% [1] Competitive Landscape - In 2025, there will be a total of 142 non-performance esports events with professional players at the provincial level and above, an increase of 18 events from the previous year [1] - By the end of 2025, there will be 165 esports clubs in China, with cities like Shanghai, Beijing, Guangzhou, and Shenzhen hosting 10 or more clubs each [1] - Shanghai remains the city with the highest number of esports clubs, continuing to lead in this aspect [1]

Core Insights - The report indicates that in October 2025, China's domestic game market revenue reached 31.359 billion yuan, reflecting a month-on-month growth of 5.66% and a year-on-year growth of 7.83% [1][4][19] Domestic Game Market - The mobile game market contributed significantly to the revenue, generating 22.633 billion yuan, with a month-on-month increase of 5.33% and a year-on-year increase of 2.36% [1][9][11] - The client game market achieved a revenue of 7.227 billion yuan, showing a month-on-month growth of 1.92% and a substantial year-on-year growth of 29.39% [1][13][17] - The domestic revenue from self-developed games was 25.868 billion yuan, with a month-on-month increase of 5.58% and a year-on-year increase of 10.19% [7][8] Overseas Market Performance - The actual sales revenue from self-developed games in overseas markets was 1.799 billion USD, marking a month-on-month growth of 10.96% and a year-on-year growth of 11.90% [1][15][16] Esports Market - The esports game market recorded a revenue of 15.663 billion yuan, with a year-on-year increase of 27.23% and a month-on-month growth of 2.44% [1][17]

Core Insights - The Chinese gaming market achieved actual sales revenue of 168 billion yuan in the first half of 2023, marking a year-on-year growth of 14.08%, setting a new record [1] - The user base for games reached approximately 679 million, reflecting a year-on-year increase of 0.72%, also a historical high [1] - The growth in market revenue and user base is attributed to several factors, including the successful launch of new games, the steady performance of established games, and the strong growth of esports and mini-program games [1] Revenue Breakdown - Actual sales revenue from self-developed games in the domestic market reached 140.45 billion yuan, with a year-on-year growth of 19.29% [1] - The overseas market for self-developed games generated actual sales revenue of 9.501 billion USD, reflecting a year-on-year increase of 11.07% [1] - The distribution of overseas revenue from self-developed mobile games shows that the United States accounts for 31.96%, Japan for 16.2%, and South Korea for 7.47%, collectively representing 55.63% of the total [1] Market Segmentation - The mobile gaming market generated actual sales revenue of 125.31 billion yuan, with a year-on-year growth of 16.55% [2] - The client game market achieved actual sales revenue of 35.40 billion yuan, growing by 4.86% year-on-year [2] - The console game market saw actual sales revenue of 1.03 billion yuan, with a significant year-on-year growth of 29.78% [2] - The web game market, however, experienced a decline, with actual sales revenue of 2.20 billion yuan, down by 5.87% [2] Esports and Mini-Programs - The esports gaming market reached actual sales revenue of 80.65 billion yuan, reflecting a year-on-year growth of 16.64% [2] - The two-dimensional mobile game market reported actual sales revenue of 14.58 billion yuan, showing a decline of 8% [2] - The mini-program gaming market achieved actual sales revenue of 23.28 billion yuan, with a remarkable year-on-year growth of 40.2% [2] - Within the mini-program market, in-app purchases generated 15.30 billion yuan, accounting for 65.7% of the revenue, while advertising revenue contributed 7.97 billion yuan, making up 34.3% [2]

Core Insights - The Chinese gaming market achieved a record actual sales revenue of 168 billion yuan in the first half of 2023, marking a year-on-year growth of 14.08% [1] - The user base for games reached approximately 679 million, reflecting a 0.72% increase year-on-year, also a historical high [1] Market Performance - The mobile gaming sector generated actual sales revenue of 125.31 billion yuan, accounting for 74.59% of the total market, with a year-on-year growth of 16.55% [1] - The client game market saw actual sales revenue of 35.40 billion yuan, growing by 4.86% year-on-year [1] - The web game market experienced a decline, with actual sales revenue of 2.20 billion yuan, down by 5.87% year-on-year [1] Sub-Sector Highlights - The casual mobile gaming market generated actual sales revenue of 16.44 billion yuan, up by 2.55% year-on-year, with in-app purchases contributing 11.10 billion yuan [2] - The mini-program gaming market showed significant growth, with actual sales revenue of 23.28 billion yuan, a 40.2% increase year-on-year [2] - The console gaming market achieved actual sales revenue of 1.03 billion yuan, growing by 29.78% year-on-year [2] - The esports gaming market reached actual sales revenue of 80.65 billion yuan, reflecting a year-on-year growth of 16.64% [2] Self-Developed Games - The domestic market for self-developed games generated actual sales revenue of 140.45 billion yuan, up by 19.29% year-on-year, driven by popular long-standing products and new releases [2] - The overseas market for self-developed games achieved actual sales revenue of 9.50 billion USD, growing by 11.07% year-on-year [2] International Market Insights - In the overseas market for self-developed mobile games, the United States accounted for 31.96%, Japan for 16.20%, and South Korea for 7.47%, collectively representing 55.63% of the market [3] - Strategy games led the revenue share among the top 100 self-developed mobile games, accounting for 43.33%, with a significant increase compared to the previous year [3] Industry Trends - The gaming industry is characterized by supportive government policies, technological innovation, and a focus on user protection and talent development [3]