Core Viewpoint - The gaming sector is experiencing fluctuations, with the gaming ETF (159869) down approximately 1.6% as of January 20, 2023, despite some stocks performing well. The ETF has reached a scale of 143.15 billion yuan, providing investors with a convenient tool to invest in leading A-share gaming companies [1]. Group 1: Market Performance - The gaming ETF (159869) has seen a decline of about 1.6%, with most holdings experiencing losses, including companies like Jiubite, 37 Interactive, and Aofei Entertainment [1]. - The ETF's scale has reached 143.15 billion yuan, facilitating investment in A-share gaming leaders [1]. Group 2: Company Developments - Kingsoft's exclusive agency and collaboration with Huya for the mobile game "Goose Duck" has maintained the top position on the iPhone free game chart since its launch on January 7, indicating potential for sustained revenue growth [1]. - Xindong's international version of "Xindong Town" has topped charts in over 50 regions globally, with expectations for continued user growth and commercialization opportunities [1]. Group 3: Industry Trends - The gaming sector is poised for growth due to multiple catalysts, including AI applications, content innovation, and changes in commercialization models [1]. - The gaming ETF tracks the CSI Animation and Gaming Index, which has the highest AI application content in the market, accurately reflecting the overall performance of the A-share animation and gaming industry [1]. - The current environment is characterized by favorable policies, product cycles, and AI empowerment, creating a conducive atmosphere for investment in the gaming sector [1].

中信建投证券近日发布研报认为，今年游戏行业高景气，上半年大盘在千亿规模的基础上，仍实现近 20%增长。与其他娱乐方式相比，游戏的自由度更高。与短剧、电影、剧集、音乐等事先制作完成的娱 乐内容相比，游戏的自由度、参与度和沉浸感更充分。 中信建投证券提出，游戏宣发形式多样化，内容/社区/直播营销的占比提升。随着传统买量成本持续增 加，游戏公司对买量投放的ROI管控趋于严格，以及年轻一代游戏用户越来越倾向于通过抖音、小红书 等社交平台获取资讯，传统买量占比下降，内容/社区/直播营销的份额在提升。 【环球网财经综合报道】2025年度中国游戏产业年会日前公布的数据显示，2025年，国内游戏产业实际 销售收入3507.89亿元，同比增长7.68%；游戏用户规模6.83亿，同比增长1.35%，两项数据均创历史新 高。中国游戏及相关产业经济规模超过1.2万亿元。 ...

Group 1 - The gaming sector is experiencing growth, with the approval of 145 domestic games and 11 imported games in September 2025, indicating a positive regulatory environment [4][5] - Major gaming companies like Tencent and NetEase received approvals for new games, which is expected to enhance their product lines in the ACG and social gaming sectors [5] - In the first half of 2025, 23 A-share gaming companies reported total revenue of 53.841 billion yuan, a year-on-year increase of 22.78%, with net profits reaching 8.027 billion yuan, significantly higher than previous years [5][6] Group 2 - The overseas revenue from self-developed games exceeded 9.5 billion USD in the first half of 2025, showing a growth of over 11%, highlighting the global expansion of Chinese gaming companies [6] - 32 Chinese companies ranked in the global top 100 mobile game publishers, collectively generating 2.04 billion USD, which accounted for 35.1% of the total revenue of the top 100 publishers [6] - The gaming industry is expected to maintain high prosperity due to three driving factors: AI empowerment, high growth from overseas markets, and favorable supply-side policies [6][7] Group 3 - The media sector is witnessing a rise in AI applications, which is expected to reshape the industry landscape and enhance cultural confidence through content output [7] - The gaming sector is anticipated to see continued high demand and supply resonance, with a focus on companies that show high growth potential in their upcoming quarterly reports [7]

Core Viewpoint - The approval of 145 domestic online games and 11 imported games indicates a robust demand in the gaming industry, with expectations of sustained high prosperity and potential for longer-than-expected growth cycles [1] Industry Analysis - The gaming industry is characterized by strong demand across various segments, including PC games, mobile games, console games, and interactive entertainment, driven by emotional consumption needs such as stress relief and social interaction [1] - The current valuation of the gaming sector remains attractive, suggesting a favorable investment opportunity [1] Company Insights - Game companies are transitioning from a project-based model to a focus on quality, reflecting the maturation of the Chinese gaming market and the elevated aesthetic standards of players [1] - The lifecycle of individual games has significantly increased, with a trend towards producing fewer but higher-quality titles [1] - The popular genre of SLG (Simulation and Strategy Games) is expected to benefit from long-term operational strategies, moving away from traditional project-based labels, which may enhance overall sector valuations [1]

Core Insights - The Chinese gaming market's actual sales revenue is projected to grow from 203.6 billion yuan in 2017 to 325.8 billion yuan by 2024, despite a prolonged low period for the gaming sector [1] - The continuous issuance of game licenses is seen as a significant boost for industry development, with 1,119 game licenses issued by August this year, marking a notable year-on-year increase [1] - The gaming industry is expected to maintain high prosperity due to strong demand and continuous new product supply, with the current valuation of the sector still offering significant advantages [1] Industry Trends - The gaming market has matured, leading to longer project cycles compared to previous years, as players' aesthetic standards have improved [1] - The industry has shifted from a "channel king" model to a "quality first" approach, with game companies focusing on fewer but higher-quality products, resulting in longer game lifecycles [1] - The currently popular SLG genre is characterized by long-term operational potential, which may enhance the sector's valuation as it moves away from project-based labels [1]

Core Viewpoint - The gaming sector continues to show strong performance, with significant gains in stock prices and a robust increase in game approvals, indicating a positive outlook for the industry. Group 1: Stock Performance - The gaming sector saw notable stock price increases, with companies like Xinghui Entertainment and Perfect World hitting the daily limit up, while others like 37 Interactive Entertainment and Giant Network also experienced gains [1] - The gaming ETF rose over 4%, with the Huatai-PB gaming ETF increasing by 3.5%, and both ETFs showing over 58% growth year-to-date [2][4] Group 2: Game Approvals and Market Growth - From January to August, the National Press and Publication Administration reported a 23.53% year-on-year increase in the issuance of domestic online game licenses, reflecting ongoing regulatory support for the gaming industry [6] - In August, a record number of 166 domestic games and 7 imported games were approved, contributing to a total of 1,119 game licenses issued from January to August, marking a 20.8% year-on-year increase [9][10] Group 3: Game Releases and Performance - Domestic mobile games are thriving, with the upcoming launch of "Iser" by Xindong Company generating significant anticipation, ranking 4th on Taptap's reservation list [7] - Giant Network's "Supernatural Action Group" has seen a rise in rankings and revenue following the introduction of new gameplay features, indicating strong ongoing performance [7] - Several mobile games from Century Huatong's subsidiary, including "Whiteout Survival," achieved record revenues in August, contributing to a 11% month-on-month increase in global revenue for the subsidiary [8] Group 4: Industry Outlook - Open Source Securities suggests that the gaming industry will continue to experience high demand and a favorable supply-demand dynamic, with the current valuation offering attractive investment opportunities [9] - Guoxin Securities highlights that the gaming market's revenue grew steadily in the first seven months, with a positive outlook driven by policy support, market conditions, and AI applications [9][10]

Core Viewpoint - The gaming platform community is expected to benefit significantly from the high prosperity of the gaming industry in 2023 [1] Demand and Supply Analysis - From January to May 2023, the domestic mobile game market size grew by 20% year-on-year [1] - From January to June 2023, the number of domestic game licenses increased by 21% year-on-year, with June reaching the highest monthly total since 2022 [1] Community Engagement and Revenue Potential - Increased user activity in gaming communities is anticipated, which can enhance advertising revenue without increasing ad load [1] - The stable operation of evergreen games and the launch of new mid-to-small scale games are expected to boost download volumes and revenue for gaming platforms, contributing to overall performance growth [1]