游戏行业高景气

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中信建投:游戏平台社区有望充分受益于游戏行业高景气
news flash· 2025-07-17 23:53
Core Viewpoint - The gaming platform community is expected to benefit significantly from the high prosperity of the gaming industry in 2023 [1] Demand and Supply Analysis - From January to May 2023, the domestic mobile game market size grew by 20% year-on-year [1] - From January to June 2023, the number of domestic game licenses increased by 21% year-on-year, with June reaching the highest monthly total since 2022 [1] Community Engagement and Revenue Potential - Increased user activity in gaming communities is anticipated, which can enhance advertising revenue without increasing ad load [1] - The stable operation of evergreen games and the launch of new mid-to-small scale games are expected to boost download volumes and revenue for gaming platforms, contributing to overall performance growth [1]