Core Insights - The performance market remains a strong economic engine for the entertainment industry, as evidenced by significant attendance and revenue growth during the recent National Day and Mid-Autumn Festival holiday [3][5][17] Group 1: Market Trends - The report from Tiger Whale Entertainment indicates a notable increase in performance activities in third-tier and below cities, with total performances up by 34.1% and total box office revenue rising by 86.6% year-on-year [3][12] - From October 1 to 6, the total number of domestic performance projects exceeded 3,100, with nearly 15,000 performances, reflecting a year-on-year increase of approximately 4.4% [3][12] - The attendance reached 1.94 million, marking a 39.5% increase compared to the previous year, highlighting the robust growth of the offline performance market [3][12] Group 2: Economic Impact - Events like the Taihu Bay Music Festival in Changzhou attracted nearly 140,000 attendees over four days, generating an estimated economic impact of around 4 billion yuan for the surrounding area [7][12] - The integration of performances with local tourism, dining, accommodation, and transportation has transformed ticket sales into a comprehensive cultural tourism economy [5][7] - The popularity of music festivals in smaller cities has led to increased travel interest, with flight searches for destinations like Luzhou and Hailar rising over 60% year-on-year [7][12] Group 3: Shifts in Performance Preferences - There is a growing trend of music festivals moving to smaller cities due to lower costs and increased support from local governments, which view these events as opportunities for cultural tourism promotion [12][14] - Smaller, niche performances such as stand-up comedy and theater are gaining traction among younger audiences, indicating a dual growth trajectory in the performance market [16][17] - Despite the overall growth, the number of music festivals has seen a decline compared to previous years, suggesting challenges within the industry [14][16] Group 4: Future Outlook - The cultural consumption landscape is evolving from a "ticket economy" to a "full-domain consumption engine," where performances contribute to broader economic indicators beyond just ticket sales [17] - The focus for cities will shift from attracting big-name artists to creating long-term cultural and economic benefits through local performances [17]

Core Insights - The report indicates a significant shift in the entertainment consumption landscape during the National Day holiday, with offline performances becoming increasingly "localized" and "niche" [1] - There is a notable increase in the number of performances in lower-tier cities, with a total performance count growth of 34.1% [1] - Online viewing time has also surged, particularly for animation content, which saw a 76% increase [1] Offline Performance Trends - The total number of domestic performance projects exceeded 3,100, with nearly 15,000 performances, marking a year-on-year increase of approximately 4.4% [7] - The total audience reached 1.94 million, reflecting a year-on-year growth of 39.5% [7] - The fastest-growing categories in audience attendance were sports events, music festivals, and concerts, with year-on-year increases of 264%, 66.6%, and 39.7% respectively [7] Niche Performance Growth - The report highlights a growing preference among younger audiences for niche performances, with theater and stand-up comedy ticket sales increasing by 16.8% year-on-year, and Livehouse ticket sales rising by over 16% [7] - The report emphasizes the trend of performance activities significantly increasing in third-tier and below cities, with total box office revenue rising by 86.6% year-on-year [7] Key Cities for Offline Performances - The top five cities with the highest offline performance popularity include Beijing, Shanghai, Changzhou, Chongqing, and others [3] - The fastest-growing cities for offline performances in lower-tier markets include Baoji, Daoshan, and Rizhao [5]