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年轻人抄底烂尾车
投资界· 2025-10-28 03:15
Core Viewpoint - The article discusses the emerging trend of young consumers purchasing defunct electric vehicles at significantly reduced prices, highlighting a shift in perception towards the value of cars and the components that make them functional rather than brand loyalty [5][10][18]. Group 1: Market Dynamics - The market for defunct electric vehicles is evolving, with young consumers viewing these cars as opportunities to acquire high-performance vehicles at low prices, often disregarding the brand's viability [6][10]. - Vehicles like the Jiayue 07, originally priced at 229,900 yuan, are now being sold for as low as 148,000 yuan, indicating a drastic price drop and a shift in consumer interest towards value rather than brand reputation [8][13]. - The number of electric vehicle brands in China has drastically decreased from over 400 in 2018 to around 40 by 2025, with projections suggesting further consolidation in the coming years [24]. Group 2: Consumer Behavior - Young consumers are increasingly focused on the hardware and specifications of vehicles rather than the brand's longevity, often referring to their purchases as "hardware gambles" [9][15]. - The perception of cars has shifted from being a status symbol to a practical means of transportation, with consumers prioritizing essential functionalities over advanced features [18][19]. - The trend of modifying defunct vehicles for basic utility reflects a pragmatic approach to car ownership, where consumers are willing to forgo brand prestige for practical benefits [16][20]. Group 3: Industry Challenges - The article highlights the challenges faced by consumers of defunct electric vehicles, including the lack of parts and support from manufacturers, leading to the emergence of informal repair and parts markets [19][20]. - There is a call for the establishment of a "post-sale responsibility fund" to support consumers of defunct brands, indicating a need for systemic changes in the industry to protect consumers [20]. - The rapid technological advancements in the electric vehicle sector pose a risk for current defunct models becoming obsolete, as companies like CATL plan to produce solid-state batteries with significantly improved performance by 2027 [24].
烂尾车主开始自救
投资界· 2025-01-14 07:58
以下文章来源于字母榜 ,作者张琳 字母榜 . 让未来不止于大 售后无门。 作者 | 张琳 来源 | 字母榜 (ID:wujicaijing) 2024年12月29日,北京六环路上,杨斌驾驶着刚买了一个多月的极越01,车辆智驾系 统突然出现闪退,变道的一瞬间,杨斌吓了一跳,并立刻接管车辆。但与此同时,中控 屏出现了花屏,杨斌只得行至安全地带,并拨打售后电话。 在按照售后指导重启若干次仍然无法恢复正常后,杨斌来到官方指定的领克4S店进行维 修,却被告知店内检测设备尚未配齐。 此时距离极越汽车官方给出售后兜底方案已过去了整整两周时间。杨斌怎么也想不通, 自己刚买了一个月的新车,怎么突然就暴雷了。好在极越背后两个"富爸爸"给出了兜底 售后方案,他才松了一口气。 而今,看似完善的服务措施却难以真正落地,极越车主们越发担忧起来。近日,部分极 越车主发布公开信,喊话吉利、百度。信中称,自2024年12月12日起,全国极越车主 在车辆维修、零配件供应及车载系统稳定性上,面临严重困扰,已对行车安全和车主权 益构成实质性损害。 现如今,买辆车也可能遭遇如买房般的烂尾风险的情况,不止发生在极越车主们身上。 自2018年以来,新能源 ...