Core Viewpoint - The article discusses the phenomenon of young consumers purchasing "exploded" electric vehicles at significantly discounted prices, highlighting a shift in consumer perception and behavior towards car ownership and brand loyalty in the electric vehicle market [4][22]. Group 1: Market Dynamics - The electric vehicle market is experiencing a price war, with companies like BYD offering substantial discounts on popular models, prompting competitors like Geely and Xpeng to follow suit [6][8]. - Several electric vehicle manufacturers, including HiPhi, Jidu, and Neta, have faced operational crises, leading to a surge in discounted inventory vehicles that attract price-sensitive consumers [5][6][25]. Group 2: Consumer Behavior - Young consumers are increasingly willing to purchase vehicles from brands that have faced financial difficulties, viewing the risk as manageable and the potential savings as worthwhile [22][24]. - The perception of cars has shifted from being long-term investments to more disposable items, with consumers now considering a 3-5 year usage period acceptable [21][22]. Group 3: Vehicle Features and Pricing - The article emphasizes that the "exploded" vehicles often come with high-end features at significantly lower prices, making them attractive options for consumers looking for value [12][26]. - For instance, the Geely Extreme 07 offers features comparable to higher-priced models, such as a large battery and advanced technology, at a fraction of the original price [12][13]. Group 4: Purchasing Process - The process of buying "exploded" vehicles is more complex, often requiring consumers to navigate unofficial channels and verify vehicle conditions themselves [6][19]. - Many consumers report using social media and online platforms to find and purchase these vehicles, indicating a shift in how car sales are conducted in the wake of brand crises [18][19]. Group 5: Brand Loyalty and Trust - Despite the risks associated with purchasing from brands that have "exploded," many consumers maintain a level of trust in the product quality, believing that operational issues do not necessarily reflect the vehicle's performance [22][23]. - The article notes that younger consumers are less brand-loyal and more focused on the vehicle's specifications and price, leading to a reevaluation of traditional brand perceptions in the automotive market [25][26].

Core Viewpoint - The article discusses the phenomenon of young consumers purchasing "exploded" electric vehicles from companies that have faced financial difficulties, highlighting a shift in consumer perception and behavior towards car ownership and brand loyalty [5][7][26]. Group 1: Market Dynamics - The electric vehicle industry is undergoing a "淘汰赛" (elimination race), with companies like HiPhi, Jiyue, and Neta facing significant challenges, leading to drastic price reductions on their inventory and second-hand vehicles [7][8]. - The price war in the new car market is intensifying, with companies like BYD offering substantial discounts, prompting competitors like Geely and Xpeng to follow suit [7][8]. - Young consumers are increasingly willing to purchase vehicles from companies that have "exploded," viewing them as cost-effective options despite the associated risks [7][26]. Group 2: Consumer Behavior - The perception of cars has shifted from being long-term durable goods to more disposable items, with consumers now considering shorter ownership periods and prioritizing features over brand loyalty [8][26]. - Many young buyers are motivated by the attractive configurations and pricing of "exploded" vehicles, often comparing them favorably against higher-priced models [16][31]. - Consumers are willing to take risks on these vehicles, believing that quality issues are unlikely and that they can manage potential problems [26][27]. Group 3: Purchase Process - The process of buying "exploded" vehicles is more complex, often requiring consumers to navigate unofficial channels and verify vehicle conditions themselves [7][20][23]. - Many buyers have reported using social media and online platforms to find inventory from struggling companies, often traveling significant distances to complete purchases [20][23]. - The lack of official sales channels has led to a rise in alternative sales methods, with former employees of these companies now selling leftover inventory [20][22]. Group 4: Vehicle Features and Comparisons - The article highlights the competitive features of "exploded" vehicles, such as the Jiyue 07 and Neta L, which offer high-end configurations at significantly reduced prices compared to their original market positions [16][17]. - The Jiyue 07, for example, is noted for its spaciousness, large battery, and advanced technology, making it a compelling option in the 140,000 RMB price range [16][17]. - The article emphasizes that the current market allows for vehicles with premium features to be available at lower price points, challenging traditional pricing structures in the automotive industry [30][31].

Core Viewpoint - The article discusses the phenomenon of young consumers purchasing "exploded" electric vehicles at significantly discounted prices, highlighting a shift in consumer perception towards automotive purchases and the impact of market dynamics on pricing strategies [5][7][28]. Group 1: Market Dynamics - The electric vehicle (EV) market is experiencing a brutal price war, with companies like BYD offering substantial discounts on popular models, prompting competitors like Geely and Xpeng to follow suit [7][14]. - The emergence of "exploded" vehicles, which are models from companies that have faced financial difficulties, has led to significant price reductions, making them attractive to budget-conscious consumers [9][14]. - The article notes that the pricing strategy in the EV market is less stable compared to traditional vehicles, with configurations and features becoming the primary focus for consumers rather than brand loyalty [27][28]. Group 2: Consumer Behavior - Young consumers are increasingly willing to purchase vehicles from companies that have faced bankruptcy, viewing the products as having good value due to their features and specifications, rather than being deterred by the brand's financial issues [23][28]. - The article highlights that many buyers are motivated by the desire for high-specification vehicles at lower prices, leading them to compare their purchases against higher-priced models [14][28]. - The perception of vehicles as disposable and the willingness to change cars every few years has shifted consumer attitudes, making them less concerned about long-term brand reliability [8][25]. Group 3: Vehicle Specifications - The article provides a comparison of specifications between various models, indicating that "exploded" vehicles often offer features that rival those of higher-priced competitors, such as large batteries and advanced technology [15][14]. - For instance, the Geely Extreme 07 offers a C-class space and a large battery at a price point of 140,000 yuan, which is significantly lower than similar models from competitors [14][15]. - The article emphasizes that the current EV market is characterized by "over-specification," where vehicles are equipped with features that were previously exclusive to higher-end models [27][28]. Group 4: Sales Channels and Challenges - Following the bankruptcy of certain manufacturers, traditional sales channels have been disrupted, leading consumers to seek vehicles through non-official channels, which can complicate the purchasing process [21][18]. - The article mentions that buyers often face challenges in verifying the condition of vehicles and ensuring proper warranty coverage, as many of these transactions occur outside of established dealership networks [21][22]. - Despite the risks, many consumers are willing to navigate these challenges, believing that the potential savings outweigh the uncertainties associated with purchasing "exploded" vehicles [23][25].

Core Viewpoint - The article discusses the phenomenon of young consumers purchasing "exploded" electric vehicles at significantly discounted prices, highlighting a shift in consumer perception towards automotive purchases and the impact of recent market dynamics on pricing and value perception [9][28]. Group 1: Market Dynamics - The electric vehicle industry has seen several companies, including HiPhi, Jidu, and Neta, face financial difficulties, leading to a significant drop in prices for their inventory and second-hand vehicles [7][28]. - The ongoing price war in the new car market has prompted manufacturers like BYD to offer substantial discounts, further influencing consumer behavior [7][8]. - The competitive landscape has resulted in electric vehicles being offered with high-end configurations at lower price points, making them attractive to budget-conscious consumers [14][27]. Group 2: Consumer Behavior - Young consumers are increasingly willing to purchase vehicles from companies that have faced financial difficulties, viewing the discounted prices as an opportunity rather than a risk [23][28]. - The perception of vehicles has shifted from being long-term investments to more disposable assets, with consumers now expecting to change cars every 3 to 5 years [25][28]. - Many consumers prioritize product features and specifications over brand loyalty, leading them to compare vehicles based on their configurations rather than the reputation of the manufacturer [28]. Group 3: Purchase Process - The process of purchasing "exploded" vehicles often involves navigating non-official channels, with consumers needing to verify the condition and legitimacy of the vehicles [21][22]. - Consumers have reported varying experiences in securing financing and insurance for these vehicles, often facing challenges due to the lack of official support from the manufacturers [20][21]. - The article highlights the importance of thorough research and due diligence when purchasing these vehicles, as many buyers are taking risks in hopes of securing a good deal [23][24]. Group 4: Future Outlook - Despite the challenges faced by companies that have "exploded," many are still operational and seeking restructuring, indicating a potential for recovery in the market [26][28]. - The article suggests that the evolving consumer mindset and competitive pricing strategies may continue to shape the electric vehicle market, leading to further innovations and changes in consumer purchasing behavior [27][28].

撰 文 / 路 行 设 计 / s h e l l y 极越崩盘之后的一段时间里，夏一平留在公众视野中的最后一个印象，是小红书上的一次偶 遇。 照片里，这位曾经的汽车品牌CEO出现在洗浴中心，不甚清晰的画质中可以看到他的头发花白，桌 上摆着一瓶可乐。偶遇者说，他开的是一辆极越07。 2024年12月11日，极越就地解散的传闻被证实，也正是在那天，夏一平得到了从未企及的流量，尽 管，是以一种不太体面的方式。至今，他的身上仍旧背负着两极分化的评价，支持者肯定他的责任 感，说正是因为他把事情闹大，才让员工的权益得到了保障；质疑的人则说，极越行至穷途，他有 不可推卸的责任。 企查查的公开信息显示，浙江极越汽车科技有限公司目前已变更名称为浙江枫盛汽车科技有限公司 ——2024年10月，其才从"枫盛"更名为"极越"，这家公司具备国家发改委批准审核资质及国家工信 部生产资质。在更名的同时，该公司新增股东台州吉利汽车工业有限公司，持股比例为0.01%，此 次更名背后的意义耐人寻味，同时也让极越汽车再次引发关注。 | 法定代表人 | 浙江极越汽车科技有限公司 | | --- | --- | | 曹振宇 | (2024-10-2 ...

以下文章来源于字母榜 ，作者张琳 字母榜 . 让未来不止于大 售后无门。 作者 | 张琳 来源 | 字母榜 （ID：wujicaijing） 2024年12月29日，北京六环路上，杨斌驾驶着刚买了一个多月的极越01，车辆智驾系 统突然出现闪退，变道的一瞬间，杨斌吓了一跳，并立刻接管车辆。但与此同时，中控 屏出现了花屏，杨斌只得行至安全地带，并拨打售后电话。 在按照售后指导重启若干次仍然无法恢复正常后，杨斌来到官方指定的领克4S店进行维 修，却被告知店内检测设备尚未配齐。 此时距离极越汽车官方给出售后兜底方案已过去了整整两周时间。杨斌怎么也想不通， 自己刚买了一个月的新车，怎么突然就暴雷了。好在极越背后两个"富爸爸"给出了兜底 售后方案，他才松了一口气。 而今，看似完善的服务措施却难以真正落地，极越车主们越发担忧起来。近日，部分极 越车主发布公开信，喊话吉利、百度。信中称，自2024年12月12日起，全国极越车主 在车辆维修、零配件供应及车载系统稳定性上，面临严重困扰，已对行车安全和车主权 益构成实质性损害。 现如今，买辆车也可能遭遇如买房般的烂尾风险的情况，不止发生在极越车主们身上。 自2018年以来，新能源 ...

吉利和百度联合投资的极越汽车计划裁员。 12 月 11 日，极越 CEO 夏一平在一场视频全员会上说，极越正遇到困难，需要采取新的变革举 措，包括合并职能重复的部门与岗位，变革低效的内部工作流程；削减短期内无法提升财务表现的 项目。在全员会结束之后，极越又开了一级和二级的部门会议，极越员工告诉我们，会上极越对非 销售岗位的员工给出了解决方案，在 12 月 15 日之前签字离职的员工可以拿到赔偿，目前员工 11 月社保尚未缴纳。 极越是一家国产造车新势力厂商，由吉利持股 65%，百度持股 35%。极越目前共有两款车型在 售，其中纯电 SUV 极越 01 在今年前 11 个月的累计销量为 9388 辆；纯电轿车极越 07 于今年 9 月 上市，开启交付后 3 个月的累计销量为 3893 辆。 宁德时代 11 月三元电池市占率环比下滑 7.8 个百分点。 通用汽车放弃无人车研发，已经投资百亿美元。 12 月 11 日，据媒体报道，通用汽车称将不再为自动驾驶汽车子公司 Cruise 提供资金，转而优先发 展辅助驾驶技术，Cruise 和通用的技术团队将合并。消息公布后，通用美股盘前涨逾 2%。2016 年 3 月，通 ...