Investment Rating - The report maintains a "Buy" rating for the home appliance industry [1] Core Viewpoints - The home appliance industry is experiencing a shift from a "price war" to a "quality war," driven by Xiaomi's announcement of a 10-year free warranty for its air conditioners, which aims to enhance consumer confidence in product quality [3][41] - The impact of national subsidies is significant, with a projected increase in retail sales due to the "old-for-new" policy, which is expected to contribute to a 29.9% year-on-year growth in retail sales from September to December 2024 [5][19] - The air conditioning market is facing challenges due to a high base from the previous year and the reduction of national subsidies, leading to cautious production forecasts for the upcoming months [3][22] Summary by Sections 1. Domestic Sales and Export Trends - The "old-for-new" policy has positively impacted domestic sales, with a notable increase in retail sales of home appliances [5] - In August 2024, air conditioning domestic sales volume reached 7.737 million units, a year-on-year increase of 1.2%, driven by high temperatures [3][22] - Export volumes for air conditioners are expected to decline, with a forecast of approximately 9.581 million units for the entire year 2025, a year-on-year decrease of 1% [48] 2. Air Conditioning Industry Growth - The air conditioning market is experiencing a decline in retail sales, with online and offline sales showing significant year-on-year decreases in September 2025 [3][22] - The average retail price of air conditioners has shown signs of recovery after a price war, with offline prices rising to 4,301 yuan per unit in September 2025 [41][42] - The air conditioning industry is transitioning towards a focus on quality and service, as evidenced by Xiaomi's extended warranty offering [3][41] 3. Valuation and Investment Recommendations - The home appliance sector is currently undervalued, with a price-to-earnings ratio of 15.3, below the historical average of 17.3 [74] - Investment recommendations include companies with strong dividend yields and successful digital transformation, such as Midea Group and Haier Smart Home [76] 4. Heat Pump Industry Development - The heat pump industry is expected to benefit from favorable policies, with a projected market space of 100 billion yuan [65] - Exports of heat pumps are showing signs of recovery, with a year-on-year growth of 21.6% in the first seven months of 2025 [65]

Investment Rating - The report maintains a "Buy" rating for the company [6][58]. Core Views - The company demonstrates significant competitive advantages in its core business, with new ventures becoming market hotspots [1]. - The company has successfully issued H shares and achieved strong mid-year performance, exceeding market expectations [6][7]. - The company is actively expanding into the bionic robotics and data center liquid cooling industries, which are expected to become new growth drivers [9]. Financial Performance Summary - **Revenue Forecasts**: - 2024A: 27,947 million CNY - 2025E: 33,229 million CNY (growth of 18.9%) - 2026E: 39,268 million CNY (growth of 18.2%) - 2027E: 45,824 million CNY (growth of 16.7%) [2][59] - **Net Profit Forecasts**: - 2024A: 3,099 million CNY - 2025E: 4,112 million CNY (growth of 32.7%) - 2026E: 4,986 million CNY (growth of 21.3%) - 2027E: 5,950 million CNY (growth of 19.3%) [2][59] - **Earnings Per Share (EPS)**: - 2024A: 0.74 CNY - 2025E: 0.98 CNY - 2026E: 1.18 CNY - 2027E: 1.41 CNY [2][59] - **Price-to-Earnings (PE) Ratios**: - 2024A: 43.02 - 2025E: 32.43 - 2026E: 26.74 - 2027E: 22.41 [2][59] Business Segment Performance - **Refrigeration and Air Conditioning Components**: - Revenue in H1 2025: 103.89 billion CNY, up 25.5% YoY, benefiting from national subsidies and increased market share in core components [6][8]. - **Automotive Components**: - Revenue in H1 2025: 58.74 billion CNY, up 8.8% YoY [6][8]. - **Gross Margin**: - Overall gross margin in H1 2025: 28.1%, up 0.7 percentage points YoY, driven by improved sales expense management and scale effects [6][14]. - **Overseas Sales**: - Revenue: 72.1 billion CNY, up 23.3% YoY, with a gross margin of 29.84%, reflecting strong international demand despite U.S. tariff challenges [6][8]. New Business Development - The company is expanding into the bionic robotics sector, with promising technology development and customer feedback, expected to become a significant growth curve [9]. - The company is also focusing on the data center liquid cooling market, leveraging its strengths in refrigeration and thermal management [9].

Core Insights - The promotional event for solar energy heat pumps in Hebei Qinghe resulted in record sales of 273 units, indicating strong demand in the northern heating market [1] - The overall sales scale of the heat pump category is approaching 15 billion, positioning leading brands firmly in the market [1] - The Chinese government is promoting the application of air source heat pumps in cold regions, which is accelerating market development [3] Market Demand and Product Innovation - The northern heating market is experiencing significant demand, driven by government policies promoting clean energy [3] - Companies need to identify suitable products for the northern heating market and collaborate with experienced manufacturers to capture market opportunities [3] - Solar energy companies are innovating products to meet the specific climate characteristics and user needs of the northern market, focusing on integrated design and efficiency [6][8] Product Features and Pricing - The newly launched "Giant Energy Saving Pure Warm Integrated Machine" features an integrated design that reduces space usage and installation complexity, with a price of 7,999 yuan after subsidies [8] - The product boasts energy efficiency exceeding national standards, with monthly electricity costs as low as 300 yuan, addressing traditional heating pain points [8][10] Marketing Strategy and Channel Partnerships - Solar energy companies are investing heavily in research, manufacturing, and marketing to navigate market challenges [13] - The "full-domain linkage" marketing strategy involves collaboration with channel partners for effective promotion and sales support [13][14] - The company emphasizes the importance of helping channel partners accelerate product turnover to ensure efficient market operations [14]