当我在电商平台购买了一个吹风机，回到首页又会看到「猜你喜欢」在推荐另一个吹风机，这不禁让老狐陷入思考：电商平台是不是把我当囤积癖了？ 大家有没有这样的经历？ 经过一番研究，老狐发现这种问题的出现与电商平台使用的广告推荐算法有关，在用户购买吹风机后，算法会认为用户对吹风机感兴趣，继续给用户推荐 吹风机。 不客气地说：这就是电商平台在人工智能的时代，做最人工智障的事情。 不过前几天，老狐偶然发现前段时间 2025 腾讯广告算法大赛的赛题——全模态生成式推荐，这个融合了文本、图片和视频等多模态用户数据，以及最新 的生成式技术的广告推荐技术路线，就可能解决广告推荐不准、乱推荐的问题。 今天，老狐就和大家深入浅出地聊一聊「全模态生成式推荐」，为什么会被认为是广告推荐算法领域的革命，以及腾讯广告为什么要举办算法大赛，和算 法大赛对行业发展有什么意义。 谈起广告，很多朋友都会流露出反感、抵触的情绪，对广告推荐的商品完全不感兴趣，但这其实并非广告的本意，毕竟消费者看了就反感，怎么会买单 呢？但是为什么如今我们看到的广告，要么不感兴趣，要么就根本用不上呢？ 老狐认为，这与 5G 时代的到来，移动互联网的视频广告内容迎来了爆发式 ...

衡宇 发自 凹非寺 量子位 | 公众号 QbitAI 北京五环外的某大厂，"AI天才"的赛道也是被我硬挤进去了…… 阶梯会议室里，近200号人落座，个个都是顶尖offer拿到手软、只等开奖的行业顶尖技术人才。好奇的我随手拉住前排小哥悄悄问了下，他还 有点羞赧不好意思：" 我手里offer不是太多……就差不多10个吧 。" 猝不及防被"凡尔赛"了一脸。 给大家伙补充一下背景信息：这群人基本是全国最头部的AI相关技术人才，刚毕业不久， 手里的offer都是互联网大厂、大模型玩家发出的最 最最top级别的那种 。 三言两语说不清我为啥阴差阳错旁观了这场活动…… 反正就是一番巧合下，我也坐在了 京东面向TGT计划 （Tech Genius Team，顶尖青年技术天才计划） 举办的燃力之旅活动 现场 （坐在座 位上瑟瑟发抖） 。 现场都是TGT项目首届已接受意向函的候选人，来自清华、北大、浙大、港科大等全球顶尖高校。 活动上，技术大佬们不遗余力地介绍京东加大技术投入的行动和决心，诚意满满的背后，更有说服力的是已入职同学的"真听、真看、真感 受"： 现场 有两位今年已经新鲜入职的TGT计划成员。 两位同学分别是Danie ...

Core Viewpoint - The article discusses a recent advertising algorithm competition organized by Tencent, highlighting the innovative approaches taken by participants to tackle the challenges of recommendation systems, particularly in addressing the "cold start" problem and utilizing generative methods for better user engagement [10][11][15]. Group 1: Competition Overview - The competition lasted over five months, attracting more than 8,000 participants and 2,800 teams, making it a highly competitive technical marathon [22]. - The prize pool for the competition was set at 3.6 million yuan, with the champion team eligible for a 2 million yuan reward [11]. - Participants were provided with desensitized multimodal historical behavior data, which included text, visual, and collaborative behaviors, to make predictions [17][21]. Group 2: Technical Challenges and Innovations - The competition focused on generative advertising recommendation, a new direction in the last few years, which requires participants to explore and innovate due to the lack of existing reference materials [21]. - Many teams attempted to integrate various modalities and address issues such as data noise and missing values, reflecting real-world complexities [21][28]. - Participants showcased innovative solutions, including different generative frameworks and methods for aligning multimodal embeddings, demonstrating a strong understanding of both academic and practical applications [31]. Group 3: Talent Development and Future Prospects - Tencent's Vice President, Jiang Jie, noted a significant improvement in students' understanding of large models and their ability to produce solutions closely aligned with industry needs [29]. - Outstanding participants will be included in Tencent's "Qingyun Plan," which aims to nurture top talent by providing access to resources and mentorship [35]. - The competition highlighted the importance of collaborative learning and the potential for young talents to contribute significantly to the AI field, indicating a promising future for China's AI development [35].

Group 1: Qunar Travel - Qunar Travel held its first Customer Service Festival, introducing the "NICE" service concept focusing on nimbleness, innovation, empathy, and expertise [2] - The company announced new benefits for customer service staff, including the option to work from home for up to four days a week and an annual travel fund of 1200 RMB [2] - Qunar aims to enhance its customer service training system and leverage AI to help young staff become industry experts more quickly [2] Group 2: Midea Group - Midea Group established a new e-commerce company in Guangzhou with a registered capital of 10 million RMB, focusing on AI hardware sales and home appliance installation services [3] - The new company is jointly owned by Midea Group and its subsidiary, Foshan Midea Air Conditioning Industrial Investment Co., Ltd [3] Group 3: Tencent - Tencent launched a generative recommendation algorithm competition with a prize pool of several million and job offers to attract global talent [4] - This competition is part of Tencent's largest recruitment initiative and focuses on cutting-edge AI technology [4] Group 4: Ele.me - Ele.me announced an investment of over 1 billion RMB to enhance its quality takeout services through the "优店腾跃计划" [5] - The initiative includes offering new stores up to three months of commission-free service and increased exposure through Alibaba's ecosystem [5] Group 5: Guangxi - Guangxi has initiated the construction of an AI open innovation platform, which includes establishing new R&D institutions and joint innovation centers [6] - The platform aims to collaborate with ASEAN countries in AI research and development [6] Group 6: Baidu - Baidu's AIDU plan represents its largest recruitment drive for top AI talent, expanding job openings by over 60% compared to last year [7][8] - The recruitment covers 23 core business areas and 11 research directions, focusing on advanced AI technologies [7] Group 7: Nezha Auto - Nezha Auto's parent company has entered a restructuring process to resolve its debt crisis and optimize management [9] - The restructuring will involve bringing in a new CEO with international automotive experience and focusing on production recovery and market expansion [9] Group 8: National Bureau of Statistics - The unemployment rate for young people in China has decreased for three consecutive months, with the urban survey unemployment rate at 5% in May [10] - The growth in the wholesale and retail sectors, as well as accommodation and catering industries, has contributed to employment stability [10] Group 9: Zhilian Recruitment - The demand for jobs in the humanoid robot sector has surged, with job postings increasing by 409% year-on-year [11] - Technical positions dominate the recruitment landscape, accounting for 62% of job postings and 71% of job seekers in the robotics industry [11] Group 10: Inner Mongolia - Inner Mongolia will implement a new regulation to ensure the payment of wages to migrant workers starting July 1, 2025, marking the first local law of its kind in China [12] - The regulation includes provisions for wage payment, guarantees, supervision, and legal responsibilities [12]