春节期间，普陀各大商圈纷纷推出以非遗、年俗为主题的文化美陈与体验活动，吸引市民游客打卡消 费。春节假期，全区重点商场累计客流同比增长9.1%，销售额同比增长10.0%，其中，中海真如环宇城 表现亮眼，客流同比增长14.5%，销售额同比增长17%。 记者日前从上海市普陀区文旅局获悉，2026年春节期间，普陀借助第一届上海旅游攻略超级大赛活动的 成果转化和宣推优势，以"半马苏河快乐加'马'"为主题，统筹全区文商旅体展资源，推出六大特色板 块，三百余项假日活动，引导市民游客"在沪过年""来沪过年"，为普陀区文商旅体展特色资源点位聚人 气、引流量，促消费。 此外，普陀区各文博场馆在春节期间推出多项主题展览与体验活动。据统计，春节期间普陀全区文化场 所接待市民游客同比增长26.12%。同时，辖内各街道镇举办120余项春节活动，活动场次同比增加 86.15%。 假期期间，普陀区重点监测的景区景点共接待市民游客24.5万人，同比增长90.87%；全区中高档酒店平 均入住率达55.75%，同比增长10.2个百分点；酒店接待入境游客同比增长31.9%；全区重点商场累计客 流同比增长9.1%，销售额同比增长10.0%；苏州河游船 ...

辽宁省科技馆以"科技+辽式年俗+冰雪特色"为核心，打造"十韵华章"新春科技大联欢，推出冰壶挑战、 液氮"雪花"实验等互动项目，累计接待观众逾8.8万人次。吉林省科技馆推出"科技智创·解锁马年趣味新 体验"主题课程，服务公众近3万人次。黑龙江省科技馆开展"骐骥跃新春，科普启新程"主题活动，将生 肖文化、冰雪奇观与科学原理相融。 马年春节"科技大联欢" 全国科技馆接待观众超350万人次 中新网北京2月24日电 (记者 孙自法)中国科技馆2月23日晚向媒体通报，2026年农历丙午马年春节期 间，全国科技馆体系以"科技大联欢"为主题，精心策划推出一系列融合生肖文化、非遗技艺与前沿科技 的科普惠民活动。据初步统计，春节期间全国科技馆接待观众超350万人次。 在刚刚过去的春节假期，全国科技馆"八仙过海，各显神通"，为公众带来融知识性、趣味性与人文关怀 于一体的新春科技盛宴。 中国科技馆举办第十七届春节"科技大联欢"主题科普教育活动，以"骏马驰新程，科技耀新春"为主题， 策划"科学嘉年华""万象科学游"等四大版块及"驰越千里——马的自然与人文之旅"主题展览，春节期间 共吸引20万人次参观。该展览同步面向全国科技馆免费开放共 ...

Group 1 - The article highlights various cultural celebrations and activities across different regions in China during the Spring Festival, showcasing the rich traditions and festive atmosphere [1][3][5][7][9][11][12][14] - In Shaanxi Yulin, over 30 teams performed traditional folk dances, while in Anhui Qimen, local delicacies were crafted to symbolize good wishes for the New Year [1] - In Beijing, a themed market inspired by Russian folklore attracted many visitors, offering unique food and cultural experiences [5] Group 2 - The "Lion King Competition" in Guangdong Zhongshan featured 10 teams from various cities in the Greater Bay Area, emphasizing the importance of traditional lion dance culture [7] - In Jiangsu Yangzhou, the local tea culture drew increasing numbers of tourists, who enjoyed traditional performances alongside exquisite tea snacks [9] - Hubei Suizhou's cultural tourism area presented immersive performances that blended traditional customs with ancient culture, enhancing the festive experience for visitors [11] Group 3 - Hebei Linzhang organized a series of cultural events themed "Leap Horse into Spring," offering a visually stunning celebration for residents and tourists [12] - Museums and science centers became popular destinations for celebrating the New Year, with exhibitions and films that highlighted China's cultural and scientific achievements [14]

Core Viewpoint - Xi'an's museums are hosting a series of over 170 cultural activities during the Spring Festival of 2026, focusing on themes of "New Year, Zodiac, and Folk Customs" to engage citizens and tourists in a rich cultural experience [1] Group 1: Extended Opening Hours - Multiple cultural institutions in Xi'an are implementing extended opening hours during the Spring Festival to accommodate visitors, with the Xi'an Museum open until 19:30 daily and allowing 17,000 reservations per day [2] - The Shaanxi History Museum will also extend its closing time to 19:30, with a daily reservation capacity of 10,000 visitors [2] - Over 20 cultural units, including the Bell and Drum Tower Museum and the Tang Dynasty Three-color Art Museum, will offer extended hours to facilitate nighttime visits [2] Group 2: Thematic Exhibitions - More than 30 thematic exhibitions are being launched across the city's cultural institutions, showcasing the depth of traditional Chinese culture [3] - The Xi'an Museum is presenting the "Horse Dance New Year - Global Zodiac Culture Exhibition," focusing on the artistic charm and auspicious meanings of horse artifacts [3] - The Shaanxi Tang Three-color Art Museum is featuring an exhibition titled "Tang Sancai in Poetry," merging Tang Dynasty craftsmanship with poetic themes [3] - Other exhibitions include the Dunhuang Coffer Art Replication Exhibition and the Han Dynasty Horse Pattern Brick Imprint Exhibition, highlighting various aspects of traditional culture [3] Group 3: Interactive Experiences - Over 80 educational experience activities are being offered to enhance visitor engagement, targeting families, youth, and culture enthusiasts [4] - The Banpo Museum is conducting prehistoric cultural experiences such as "Fire by Friction" and "Hand-Painted Lucky Bags," allowing visitors to connect with ancient wisdom [4] - The Shaanxi Natural History Museum is hosting a "Happy Horse Market" with 3D creations and AR interactive games, blending scientific knowledge with festive traditions [4] - The Guanzhong Folk Art Museum is organizing traditional New Year activities, including performances and crafts, to showcase authentic local customs [4]

Core Insights - The core viewpoint of the articles emphasizes the emergence of "dimension" commerce, driven by a shift in consumer demand from functional satisfaction to emotional recognition, particularly among young consumers [1][5]. Group 1: Business Model and Structure - Weibo IN Cross-Dimensional Gravity Field is Beijing's first urban commercial entity focused on "dimension" culture, with a total construction area of approximately 42,000 square meters, repurposed from the 2008 Olympic beach volleyball venue [3]. - The business model includes a retail segment accounting for 45%, experience and trend segments at 30%, and dining options at 25%, featuring a variety of offerings from collectible figures to themed restaurants [2]. - The project emphasizes the "first-store economy" by introducing leading brands like Bandai and Hasbro, while ensuring product line differentiation to avoid internal competition [2][3]. Group 2: Operational Strategy - Continuous innovation is key to maintaining consumer interest, with Weibo IN planning to host 500-600 events annually, including IP pop-ups and esports tournaments [4]. - The operational strategy involves leveraging both industry development and scene expansion, focusing on integrating diverse entertainment experiences beyond traditional anime and gaming [4][5]. - The project aims to create a multi-layered esports event matrix and collaborate with outdoor cultural projects to enhance the urban cultural consumption landscape [5]. Group 3: Market Trends and Future Directions - The "dimension" commerce sector is characterized by emotional engagement and community culture, with young consumers seeking social recognition through participation in related activities [5][6]. - Future strategies should focus on global expansion, learning from mature overseas models, and enhancing the international influence of Chinese original IPs [7]. - To effectively grow the "dimension" consumer base, businesses need to innovate content and foster community engagement, utilizing technologies like VR and AR to enhance user experiences [7].