Market Overview - The global electric tools market has shown stable growth in recent years, reaching a market size of $42.31 billion in 2021, with a growth rate of 16.01% due to increased demand during the pandemic [1] - In 2022, the market size declined to approximately $35.62 billion, a decrease of 15.8%, as demand fell following the easing of pandemic restrictions and excess inventory accumulated [1] - The market size for 2023 is estimated at $35.89 billion, with expectations for significant growth in 2024, projected to reach $42.1 billion as inventory is replenished and the North American real estate market recovers [1] Production and Consumption - Global electric tool production is expected to reach 440 million units in 2024, reflecting a year-on-year growth of 16.0% [2] - North America is the largest consumer market for electric tools, with consumption projected to reach 15.442 million units and a market size of $15.76 billion in 2024 [4] - The Asia-Pacific and European markets follow, with consumption of 15.041 million units ($9.17 billion) and 13.737 million units ($13.84 billion), respectively [4] Product Segmentation - The market for corded electric tools is projected to be approximately $13.47 billion, while the cordless segment is expected to reach $28.63 billion in 2024, indicating a higher growth rate for cordless tools [9] - By user type, the industrial-grade electric tools market is estimated at $11.64 billion, professional-grade at $15.45 billion, and general-grade at $14.99 billion in 2024 [10] - The construction sector is driving demand, with the market for construction-related electric tools projected to be around $16.839 billion, accounting for nearly 40% of the total market [12] Technological Trends - Cordless electric tools are becoming increasingly popular due to their portability and safety, with a projected lithium battery penetration rate of 65.6% across all electric tools in 2024 [14] - The penetration rates for lithium batteries are expected to vary by user type, with general-grade tools at 80.1%, professional-grade at 62.2%, and industrial-grade at 51.6% [14] Competitive Landscape - The global electric tools industry has developed a stable and concentrated competitive landscape, with major multinational companies like Techtronic Industries, Stanley Black & Decker, Bosch, and Makita dominating the high-end market [16] Future Projections - The global electric tools market is projected to reach $54.09 billion by 2029, driven by advancements in battery technology and processing techniques [19] - By 2029, the Asia-Pacific region's consumption is expected to reach 22.081 million units, with a market size of $12.8 billion, while North America and Europe are projected to reach 19.48 million units ($20.05 billion) and 16.144 million units ($16.6 billion), respectively [21] - The market for cordless electric tools is anticipated to grow to $39.22 billion by 2029, reflecting ongoing trends towards convenience and efficiency [31]

Core Viewpoint - In 2024, Kaichuang Electric (301448.SZ) reported significant growth in revenue and net profit, outperforming the overall electric tool industry, indicating strong market competitiveness [1] Financial Performance - The company achieved operating revenue of 837.04 million yuan, a year-on-year increase of 42.77% - Net profit attributable to shareholders reached 70.39 million yuan, up 36.92% - Total assets amounted to 947.36 million yuan, with net assets attributable to shareholders at 704.05 million yuan [1] Market Position and Strategy - Kaichuang Electric focuses on the R&D, production, sales, and trade of electric tools and core components, with products primarily sold in North America and Europe - The company has established long-term partnerships with renowned international tool and building material chains, enhancing its market presence [1] - The company is recognized as a leading domestic electric tool manufacturer, gradually building a strong brand reputation through quality control, product innovation, and channel development [1] E-commerce and Product Development - The company began its e-commerce initiatives in 2018, resulting in a 58.64% year-on-year increase in online sales revenue in 2024 - The company has developed 50 new lithium battery electric tool products, with 17 ready for mass production, receiving recognition from major clients [2] - Lithium battery electric tool sales revenue surged by 93.94% [2] Export and Market Demand - In 2024, domestic electric tool exports reached 9.758 billion USD, a year-on-year increase of 21% - Sales to key clients, such as Harbor Freight Tools and KINCROMEAUSTRALIAPTYLTD, saw significant growth, with increases of 50.19% and 424.34% respectively [3] - The company is recognized as a "little giant" enterprise and a champion in manufacturing, focusing on integrating production, education, research, and application [3] R&D and Intellectual Property - In 2024, the company invested 22.31 million yuan in R&D, a 7.27% increase, and developed 132 new products across 21 categories [3] - The company applied for 43 new patents in 2024, including 14 invention patents and 2 overseas patents, enhancing its intellectual property portfolio [4] Production and Global Expansion - The company has established a production base in Jinhua with a capacity of 4.2 million electric tools and is building a new base for lithium electric tools, expected to significantly enhance supply capabilities [5] - An overseas production base in Vietnam is under construction, with a planned capacity of 800,000 tools per year, aimed at diversifying market risks and improving supply assurance [5] Profit Distribution and Future Outlook - The company has a profit distribution policy, with a total cash dividend of 34.32 million yuan expected for 2024, accounting for 48.76% of net profit [6] - The company plans to accelerate the construction of the Vietnam project and focus on technology innovation and new market opportunities to navigate external uncertainties [6]

保荐人(主承销商)：光大证券股份有限公司 特别提示 根据国家统计局《国民经济行业分类》（GB/T 4754-2017），浙江普莱得电 器股份有限公司（以下简称"普莱得"、"发行人"或"公司"）所处行业属于"C34 通用设备制造业"。截至 2023 年 5 月 16 日（T-3 日），中证指数有限公司发布 的行业最近一个月平均静态市盈率为 30.28 倍。本次发行价格 35.23 元/股对应 发行人 2022 年扣非前后孰低归母净利润摊薄后市盈率为 30.00 倍，低于中证指 数有限公司发布的行业最近一个月平均静态市盈率；低于招股说明书中所选可 比公司近 20 日扣非后算术平均静态市盈率；低于招股说明书中所选可比公司近 20 日扣非前算术平均静态市盈率，但仍存在未来发行人股价下跌给投资者带来 损失的风险。发行人和保荐人（主承销商）提请投资者关注投资风险，审慎研 判发行定价的合理性，理性做出投资决策。 浙江普莱得电器股份有限公司 首次公开发行股票并在创业板上市发行公告 2、发行人和光大证券股份有限公司（以下简称"保荐人（主承销商）"或 "光大证券"）综合考虑发行人所处行业、市场情况、同行业上市公司估值水 平、募集 ...