Group 1 - AliExpress achieved a remarkable 50-fold increase in new buyers on Snapchat during the first day of the Double Eleven event, while reducing costs by 13% [2][3] - The core strategy of AliExpress focuses on acquiring high-quality users and efficient conversion, moving from "traffic harvesting" to "value cultivation" [3][4] - The marketing approach emphasizes setting both short-term revenue and long-term growth goals, with a focus on App Purchase as the primary target [4][5] Group 2 - AliExpress implemented a stable and high-quality data feedback mechanism through integration with Snapchat's Conversions API, enhancing user behavior signal accuracy [5][6] - The choice of advertising products, such as SKOverlay ads, allows for seamless user experience and lower costs, contributing to better conversion rates [7][9] - Content strategy is tailored to local cultures and emphasizes engaging and relevant content, enhancing user trust and relatability [10][21] Group 3 - The advertising strategy involves maintaining stability during regular periods, leveraging bursts during promotions, and ensuring a tail effect post-promotion [11][12] - Snapchat's user demographics align well with AliExpress's target audience, particularly among younger consumers with higher purchasing power [18][20] - The partnership with Snapchat is characterized by comprehensive support, including technical infrastructure and creative brainstorming, which enhances AliExpress's market presence [24][25] Group 4 - AliExpress's core markets include Europe and the Americas, where Snapchat has a strong penetration rate, making it a suitable platform for reaching high-spending mobile-native users [23] - The selection of advertising platforms is based on cost-effectiveness, audience quality, regional fit, and the platform's ability to provide full-chain support [16][22][24] - Future collaboration will focus on consolidating existing market shares and exploring new opportunities in emerging markets like the Asia-Pacific region [25]