【酒食日报】1月17日 星期六 1、茅台与习酒交流座谈 2、西凤酒与赛夫集团战略合作 3、川酒集团赴水 井坊考察学习 4、歪马送酒门店突破2200家 5、汾阳政校企共建杏花村学院 6、2025年11月中国酒业指 数发布 7、遵义白酒2025年出口超6495万元 8、泸州老窖申请智能摘酒专利 赛夫集团董事长左玉洁在致辞中指出，西凤酒凭借深厚文化底蕴、卓越品质及独特凤香白酒文化筑牢品 牌根基，京东集团以强大供应链体系与广泛渠道覆盖力为消费市场赋能，赛夫集团则在大消费领域深耕 多年，尤其在酒类版块积淀了丰富运营经验与资源，此次合作正是"品质基石、渠道引擎、运营动能"的 精准契合与完美融合。三方将聚焦产品创新、渠道拓展、用户精细化运营发力，以优势互补构建全新合 作模式，助力西凤酒实现焕新增长、为白酒行业高质量发展注入新活力。 川酒集团赴水井坊考察学习 1月15日，川酒集团党委书记、董事长曹勇，总经理、总工程师杨官荣率考察组赴水井坊邛崃全产业链 基地考察学习。考察组一行深入水井坊邛崃全产业链基地酿造车间，实地考察学习水井坊在安全生产管 理、标准化作业流程（SOP）及智能化生产等方面的先进经验。曹勇表示，水井坊将智能化酿 ...

Core Viewpoint - The liquor industry is undergoing a critical phase of value reshaping and structural renewal, facing new challenges while presenting opportunities for brands with clear strategies and innovative models [1] Group 1: Industry Trends - The competition in the liquor industry is shifting from a single product focus to an ecosystem competition that includes strategic collaboration, industrial symbiosis, and value sharing [1] - The recent product launch event by Yipin Jiangshan highlighted the importance of co-building industry ecosystems and the value dimensions of "new liquor," drawing attention to the high-quality development paths for the liquor industry [1] Group 2: Strategic Insights - Yipin Jiangshan outlined its "Brand Road" strategy for the next three years, aiming for a long-term vision of "co-creating 10 billion and sharing 100 billion," emphasizing the importance of solid industrial capabilities as a foundation for long-term development [3] - Industry experts noted that high-quality development in the liquor sector requires clear strategic examples, with Yipin Jiangshan's clarity and completeness serving as a reference for industry growth [3] Group 3: Market Dynamics - The event reflected new trends in the liquor industry, such as a greater emphasis on robust industrial data and capacity as brand endorsements, a shift from single-point competition to ecological alliances, and a closer integration of brand value with cultural communication and consumer emotional connections [5] - The future of the liquor industry belongs to companies that can accurately grasp trends, solidify internal foundations, and innovate in brand building and collaboration models, with the strategic concepts and cooperative attempts presented at the event warranting ongoing attention for their market impact [5]

Core Viewpoint - The Guizhou Provincial Department of Commerce has released a draft policy aimed at promoting the sales of liquor, focusing on both immediate consumer stimulation and long-term industry empowerment to create new growth paths for the liquor industry during a period of deep adjustment [1][2]. Group 1: Sales Promotion Measures - The policy emphasizes increasing online sales, creating diverse consumption scenarios, and activating the banquet market to boost liquor sales [1]. - It includes measures such as issuing consumption vouchers to expand the sales scale of Guizhou liquor nationwide and providing rewards to wholesale and retail enterprises that meet sales targets by Q4 2025 [1]. - The initiative aims to enhance the presence of Guizhou liquor in large chain supermarkets and transportation hubs, as well as support its entry into telecom operators' points redemption malls [1]. Group 2: Cross-Industry Integration - The policy promotes cross-industry integration by encouraging collaborations between liquor and food, transportation, and tourism sectors, allowing visitors to participate in discount activities with travel tickets [2]. - It also encourages liquor companies to offer customized liquor for various events, such as weddings and corporate gatherings, through special promotional activities [2]. Group 3: Financial and Regulatory Support - The policy supports liquor companies in deepening cooperation with financial institutions to explore services like "brand liquor pledge loans" and "liquor revenue rights financial products" to alleviate financial pressures [2]. - It includes strict measures against market infringement, false advertising, and emphasizes the establishment of a liquor traceability system to ensure product quality and protect consumer rights [2]. Group 4: Industry Transformation - The shift in focus from production area construction to market expansion indicates a transformation in the liquor industry, prompting companies to prioritize consumer needs and accelerate product innovation and marketing model changes [3]. - The series of policies is expected to drive the liquor industry from traditional scale expansion to value cultivation, transforming liquor sales into a lifestyle service that encompasses emotions, culture, and experiences [3].

Core Viewpoint - Guizhou Province is implementing new measures to promote the sales of its liquor industry, transitioning from a focus on scale expansion to value enhancement, aiming for high-quality development in response to market challenges [1][4]. Group 1: Consumption Expansion - The proposed measures focus on expanding consumption through online promotions, diverse consumption scenarios, and activating festive banquet markets to reshape the liquor consumption ecosystem [2][4]. - Specific actions include increasing online sales, distributing consumption vouchers, and promoting Guizhou liquor in major retail chains and transportation hubs [2][3]. - The plan encourages liquor companies to offer customized products for various celebratory events and supports union members with purchasing benefits [2][3]. Group 2: Industry Empowerment - The measures aim to enhance production efficiency, implement precise market incentives, and support liquor exports to expand overseas sales channels [3][4]. - Financial innovations such as "brand liquor pledge loans" and "liquor revenue rights financial products" are proposed to alleviate financial pressures on liquor companies [3][4]. - The strategy emphasizes a dual approach of immediate market stimulation and long-term industry empowerment to create new growth paths during the industry's adjustment period [4][5]. Group 3: Lifestyle Selling Upgrade - The initiative reflects a shift from merely selling liquor to offering a lifestyle experience, integrating liquor with tourism and financial services [4][5]. - This transformation aims to enhance user experience and create new growth opportunities by merging liquor with cultural and digital advancements [5]. - Successful implementation of these policies could lead to significant changes in channel distribution, funding structures, and industry boundaries [5].

Core Insights - The white liquor industry is identified as a pillar industry for Bozhou, with a focus on building a "Hua Xia Wine City" and emphasizing brand, quality, sales, and innovation [5] Group 1: Industry Development - The city aims to enhance the influence and competitiveness of Bozhou liquor brands through intelligent, green, and integrated development [5] - There is a strong emphasis on supporting leading companies like Gujing Group to focus on their core liquor business while expanding into health and herbal whiskey sectors [5] - The government plans to integrate resources to create product, research, and marketing platforms to support the development of the liquor industry [5] Group 2: Strategic Initiatives - The city encourages enterprises to leverage unique local resources such as traditional Chinese medicine and cultural tourism for innovation and transformation [4] - There is a call for optimizing and integrating small and medium-sized enterprises to strengthen the entrepreneurial ecosystem [5] - A scientific plan for the construction of Hua Xia Wine City will be developed to guide and lead the high-quality development of the liquor industry [5]

Core Insights - The meeting held on November 19 focused on the development of the provincial liquor industry, emphasizing the implementation of the "three-year" activities and the "eight hard battles" strategy to enhance the industry's quality and competitiveness [1] Group 1: Strategic Initiatives - The meeting highlighted the importance of the "three品战略" (three品 strategy) which includes variety adjustment, quality improvement, and brand cultivation to drive high-quality development in the liquor industry [1] - There is a strong emphasis on innovation-driven approaches to accelerate industrial transformation and upgrade, thereby enhancing market competitiveness [1] Group 2: Operational Focus - The meeting called for a focus on production innovation, marketing innovation, and management system innovation to improve the integrity of the industrial chain [1] - Ensuring food safety and promoting the healthy development of the liquor industry were identified as key priorities [1] Group 3: Supportive Measures - The meeting stressed the need to optimize the business environment and improve policies for talent introduction and cultivation [1] - Increased support in areas such as investment attraction, infrastructure, and resource guarantees was deemed essential for creating a favorable environment for liquor enterprises [1] Group 4: Industry Engagement - Prior to the meeting, relevant provincial departments and leaders from ten key liquor enterprises visited production and technological transformation projects at Xifeng Group and Liulin Liquor Industry [1]

Core Viewpoint - The 2025 China (Baoji) International Wine Exhibition successfully showcased the rich history and culture of wine in Baoji, a city known for its long-standing tradition of liquor production, while promoting the development of the wine industry in China [1][3]. Industry Overview - The exhibition, themed "Silk Road Fine Wine, Enjoy the World," attracted 246 exhibitors, including over 40 international companies, highlighting the global nature of the event [3]. - Baoji has a 3,000-year history of uninterrupted liquor production, particularly known for its Fengxiang-style liquor, which has led to the city being recognized as the "Fengxiang Liquor City of China" [4]. Company Developments - Xifeng Liquor launched two new products, "Red Xifeng: Year 618" and a new series of health-oriented liquors, during the exhibition, aiming to cater to evolving consumer preferences [6][8]. - The new product "Red Xifeng: Year 618" targets the high-end market and is rooted in the historical significance of the year 618, marking the establishment of a renowned liquor workshop [6][7]. - Xifeng Liquor emphasizes quality without raising prices, ensuring that consumers benefit from the improvements in product quality [6][8]. Cultural Significance - The event included a traditional liquor sealing ceremony, symbolizing the dialogue between craftsmanship and heritage, and underscoring the cultural importance of Xifeng liquor [9][10]. - The Xifeng Liquor Cultural Museum was opened to provide an immersive experience of Chinese liquor culture, enhancing public understanding of the brand's heritage [10]. Awards and Recognition - Xifeng Liquor has received numerous accolades, including the Panama International Exposition Gold Medal, and has been recognized for its quality and safety standards in the liquor industry [10].

Group 1 - The core viewpoint of the article is that Luzhou Laojiao has reported strong financial performance for the first half of 2025, with significant revenue and profit figures [1] - In the first half of 2025, Luzhou Laojiao achieved a revenue of 16.454 billion yuan and a net profit attributable to the parent company of 7.663 billion yuan [1] - The company aims to maintain strategic determination to accurately grasp the pulse of consumer iteration and industrial transformation, actively transforming to build differentiated competitive advantages [1] Group 2 - Luzhou Laojiao is focusing on category innovation, channel transformation, and value reconstruction to open up new tracks and promote high-quality development in the liquor industry [1]

Core Viewpoint - The white liquor industry is undergoing significant transformation, shifting from quantity to quality and from rapid growth to high-quality development, necessitating strategic adaptations from companies like Tianyoude [1][2] Group 1: Industry Trends - The white liquor market is experiencing a quality upgrade in consumer demand, moving towards a focus on cultural appreciation, value, and lifestyle [1] - The industry is transitioning from a rough production model to a more refined approach, emphasizing quality and brand strength [1] Group 2: Company Developments - Tianyoude Qingke Wine Co., Ltd. is strategically positioning itself to adapt to these industry changes while maintaining traditional values [1] - The company has received recognition as a "World Famous Wine Characteristic Production Area" and is focused on enhancing the quality and branding of Qingke wine [1] - A strategic cooperation agreement was signed with Shanxi Rainbow Group for the purchase of 100 tons of Tianyoude's sealed wine, highlighting the brand's market commitment and quality recognition [2]

Core Viewpoint - The 2025 Sichuan International Wine Expo aims to enhance the development of the wine industry in Deyang, focusing on creating a globally recognized and influential liquor production area, particularly in the baijiu sector [1][2] Industry Development - Deyang is actively promoting the full industrial chain development of the liquor industry, with a goal to build a billion-level baijiu industry cluster [1] - The city has 106 liquor enterprises, producing 160,000 kiloliters of high-quality baijiu annually, and is recognized as a prominent liquor production area in China [2] Event Highlights - The expo features a dual venue layout, showcasing diverse liquor consumption scenarios and includes five functional areas such as a famous liquor exhibition area and an international comprehensive liquor area [2] - The event also released the "2025 China Baijiu Market Mid-term Research Report" and recognized award-winning enterprises, emphasizing the importance of heritage brewing techniques [1][2] Economic Performance - In the first quarter of this year, the regulated baijiu enterprises in Mianzhu achieved an output value of 8.9 billion yuan, reflecting a year-on-year growth of 7.4%, indicating strong development momentum in the core production area of Sichuan liquor [2]