□ 陈 飞 今年9月11日，江苏省政府召开新闻发布会，发布并解读《江苏省持续推动文化旅游业高质量发展三年 行动计划（2025—2027年）》。其中提出，要聚焦融合发展，完善文化旅游业产品体系。通过深化拓 展"文旅＋百业""百业＋文旅"，延伸产业链、提升价值链。 深化多业态创新融合，拓展"百业+文旅"融合发展的消费场景 针对不同行业特性，设计"百业+文旅"差异化融合模式，形成"一业一特色场景"。其中，"演艺+文 旅""乡村+文旅""体育+文旅"是典型的融合消费场景。 以"演艺+文旅"强化消费体验。演艺与文旅的融合，催生了多种新型文旅消费场景，如实景演艺、沉浸 式戏剧、主题街区演艺等。鼓励景区景点和公共文化场馆挖掘自身特色，建设智慧旅游沉浸式体验新空 间，并将创排的各类沉浸式演出嵌入街巷之中、融入景区之内，让游客在沉浸式体验中实现从"旁观 者"到"参与者"乃至"共创者"的身份转变。 以"农业+文旅"打造消费品牌。"农业+文旅"就是以农业为基础，以文旅为手段，以产业融合为路径，实 现农业增值、农民增收和乡村美丽，创造出以乡村为核心场景的新型消费场景和文化空间。要基于区域 资源禀赋，围绕地域文化、农业品牌、民俗风情， ...

Core Viewpoint - The article discusses the efforts made by Shaanxi Province to enhance public cultural services and develop the cultural tourism industry, emphasizing the importance of optimizing cultural resources and improving accessibility for the public [1][2][5]. Group 1: Public Cultural Services - The province has established a five-tier public cultural facility network, achieving a significant increase in the average number of cultural service visits per person from 1.4 times in 2021 to 3.47 times in 2024, a growth of 147.86% [1]. - Over 27,00 new cultural spaces have been created, including urban libraries and cultural stations, forming a "15-minute cultural convenience circle" for residents [1]. - The "Rural Theater" initiative has led to 58,371 performances since 2021, reaching an online audience of 20.76 million [2]. Group 2: Cultural Tourism Industry - The cultural tourism industry in Shaanxi has seen a total revenue of 429.96 billion yuan in the first half of the year, with a year-on-year growth of 14.24% [3]. - The province has implemented various supportive policies, including risk compensation for bank loans, to foster high-quality tourism projects, resulting in a 55.11% increase in inbound tourists and a 46.76% increase in total spending [4]. - The province aims to enhance the quality of public cultural services by transforming the supply model from "government-driven" to "demand-driven" [5].

Group 1 - The core viewpoint emphasizes the integration of cultural tourism with various industries in Sichuan, aiming for a comprehensive development strategy that enhances both sectors [1][3][7] - Sichuan's cultural tourism market is evolving, facing challenges in both demand and supply, necessitating a broader approach that includes elements like commerce, health, and education [3][6] - The provincial government is promoting a dual approach of "cultural tourism + various industries" and "various industries + cultural tourism" to create a more diversified and collaborative development path [7][8] Group 2 - Leshan city has successfully combined its culinary offerings with tourism, achieving a restaurant revenue of 11.189 billion and welcoming over 100 million visitors in 2024 [2] - Yibin has established 60 educational tourism bases, attracting over 700,000 visitors and generating more than 40 million in revenue in 2024 [6] - The integration of cultural tourism with the liquor industry in Luzhou has led to the development of a comprehensive liquor industry park, enhancing the cultural tourism experience [8][9] Group 3 - The city of Ziyang aims to enhance its tourism appeal by integrating existing resources and creating new attractions, such as the digital display center for Anju Stone Carvings [5][6] - The establishment of a management system for outdoor sports in the Hailuo Valley reflects the growing trend of combining outdoor activities with tourism [9] - The ongoing reforms in the management of the Giant Panda National Park are expected to streamline operations and create new opportunities for cultural tourism development [9]