Group 1 - The core viewpoint is that the company has raised its adjusted net profit forecasts for 2025 and 2026 by 6% and 9% to 1.93 billion and 2.20 billion RMB respectively, based on better-than-expected cost optimization [1] - The target price for the next 12 months has been increased to 240 HKD from 184 HKD, with the core business contributing 223 HKD based on an average P/E ratio of 20 times for quality content and copyright companies [1] - The cash contribution to the target price is 17 HKD, reflecting a 30% discount [1] Group 2 - In Q1 2025, the company reported revenue of 1.86 billion RMB, a year-on-year decline of 8%, which is a larger drop compared to a 2% decline in the second half of 2024, primarily due to a decrease in social entertainment revenue [1] - The gross margin improved to 36.7%, up 3.7 percentage points year-on-year, benefiting from growth in subscription revenue and optimization in live streaming revenue sharing [1] - For 2025, online music revenue is expected to grow by 15% year-on-year, with subscription revenue projected to increase by 16%, driven by membership expansion [2] - Non-member business revenue is anticipated to rise by 11%, although advertising revenue growth may slow due to a high base effect [2] - Social revenue expectations have been lowered by 7% to 1.8 billion RMB, corresponding to a year-on-year decline of 31%, but profit is expected to remain stable due to optimized revenue sharing costs [2]

Core Insights - The company reported a revenue of 15.13 billion in 2024, a year-on-year increase of 7.7%, and a net profit attributable to shareholders of 1.485 billion, up 0.46% year-on-year. However, in Q1 2025, revenue declined to 3.6 billion, down 4.13%, and net profit fell to 395 million, down 10.01% [1][2]. Revenue Performance - The revenue breakdown for 2024 shows mixed performance across product categories: - Noodle products: -3.14% - Frozen prepared foods: +11.41% - Dish products: +10.76% - Agricultural products: -11.74% - Snack foods: -80.44% - Other businesses: -0.96% [2] - In Q1 2025, revenue changes were as follows: - Frozen noodle products: +3.17% - Prepared dishes: -2.4% - Dish products: -12.48% - Agricultural products: -4.31% - Other businesses: -41.42% [2] Channel Performance - For 2024, revenue by channel showed: - Distribution: +8.91% - Supermarkets: -2.35% - Direct sales: -4.54% - E-commerce: -2.29% - New retail: +32.97% [2] - In Q1 2025, channel performance was: - Distribution: -3.94% - Supermarkets: -6.46% - Direct sales: -6.5% - E-commerce: -14.45% - New retail: +22.26% [2] Profitability Analysis - The net profit margin for 2024 decreased by 0.71 percentage points to 9.82%, with a gross margin increase of 0.09 percentage points to 23.3%. The operating expense ratio rose by 0.67 percentage points to 10.03% [3]. - In Q1 2025, the net profit margin fell by 0.72 percentage points to 10.96%, with a gross margin decline of 3.23 percentage points to 23.32%. The operating expense ratio decreased by 0.77 percentage points to 9.9% [3]. Future Outlook - The company is enhancing its supply chain management to mitigate cost fluctuations and expects improvements in revenue from new products and acquisitions. - Projected net profits for 2025 and 2026 are 1.53 billion and 1.71 billion, respectively, with corresponding EPS of 5.21 and 5.84, and PE ratios of 14 and 13 [4].