研究员：赵丽/谷馨瑜/孙梦琪/蔡涵 基于快于预期的成本费用端优化，我们上调2025/26 年经调整净利润6%/9%至19.3/22.0 亿元，并基于 SOTP 估值上调未来12 个月目标价至240 港元（原184 港元），其中1）核心业务贡献223 港元，基于优 质内容及版权公司平均20 倍年市盈率，以及2025-26 年平均经调整净利润20.1 亿元，2）现金贡献17港 元，基于30%折价。网易云音乐付费墙及ARPPU 仍有较大运营空间，看好长期会员收入增长潜力，维 持买入。 1 季度毛利率优化超预期。2025 年1 季度网易云音乐公布收入18.6 亿元（人民币，下同），同比降 8%，较2024 年下半年2%的降幅扩大，主要因社交娱乐收入下降。毛利率36.7%，同比提升3.7 个百分 点，较2024 年下半年提升4.4 个百分点，好于我们/市场预期，受益于会员订阅收入增长，数专业务收 入增加，及直播分成优化。 机构：交银国际 2025 年展望：1）在线音乐：我们看好会员订阅延续稳健增势，预计在线音乐收入同比增15%，其中会 员订阅收入或增16%，仍受会员规模扩张拉动，预计ARPPU 短期基本持稳，高端会员增 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][9] Core Views - The company reported a revenue of 14.08 billion yuan for 2024, a year-on-year decrease of 3.8%. The gross profit margin was 29.0%, with an operating profit of 1.74 billion yuan, down 4.2% year-on-year. The net profit attributable to shareholders was 1.36 billion yuan, a significant decline of 61.6%, primarily due to changes in corporate income tax policies affecting deferred tax assets [2][3] - Membership revenue grew rapidly, reaching 5.15 billion yuan, up 19.3% year-on-year, driven by popular shows and an upgraded membership benefits system. The total number of members reached 73.31 million by the end of 2024 [2][3] - The company's internet video business revenue was 10.18 billion yuan, down 4.1% year-on-year, with a gross margin of 35.3%. Advertising revenue was 3.44 billion yuan, showing slight fluctuations, while operator business revenue was 1.59 billion yuan, facing short-term pressure [2][3] Financial Performance Summary - For 2023A, total revenue was 14.628 billion yuan, with a net profit of 3.556 billion yuan, resulting in an EPS of 1.90 yuan. The P/E ratio was 11.84 [1][10] - The forecast for 2024A includes total revenue of 14.08 billion yuan, a net profit of 1.364 billion yuan, and an EPS of 0.73 yuan, with a P/E ratio of 30.86 [1][10] - The company expects a gradual recovery in revenue, projecting 15.376 billion yuan for 2025E and 16.458 billion yuan for 2026E, with net profits of 1.804 billion yuan and 2.073 billion yuan respectively [1][10]