Investment Rating - The industry is rated as "Buy" [6] Core Viewpoints - In June 2025, the total retail sales of social consumer goods reached 4.23 trillion yuan, with a year-on-year growth of 4.8%, a decrease of 1.6 percentage points compared to May [1] - The retail sales of gold and jewelry increased by 6.1% year-on-year in June, but the growth rate decreased by 15.7 percentage points compared to May [3] - The retail sales of household appliances grew by 32.4% year-on-year in June, although the growth rate fell by 20.6 percentage points from May [4] - The overall retail sales growth in June was impacted by a high base from the previous year and the elongation of the promotional cycle, leading to a release of consumer demand in advance [5] Summary by Relevant Sections Social Consumer Goods Retail - The total retail sales for June 2025 were 4.23 trillion yuan, with a year-on-year growth of 4.8% [1] - The retail sales for the first half of 2025 reached 24.55 trillion yuan, with a year-on-year growth of 5.0% [1] Consumer Price Index (CPI) - The CPI in June 2025 showed a year-on-year growth of 0.1%, improving from a -0.1% in May [1] Retail Categories Performance - Grocery and food retail sales grew by 8.7% year-on-year in June, while beverage sales declined by 4.4% [1] - Textile and clothing retail sales increased by 1.9% year-on-year, while cosmetics sales fell by 2.3% [2] - The retail sales of gold and jewelry increased by 6.1% year-on-year, but the growth rate decreased significantly [3] - Household appliances saw a substantial growth of 32.4% year-on-year, despite a decline in growth rate [4]

Summary of Key Points Core Viewpoint - The overall performance of social consumer retail sales in April 2025 shows a steady growth, with specific categories demonstrating significant variations in growth rates, indicating a mixed recovery in consumer spending [2][6]. Group 1: Social Consumer Retail Sales - In April 2025, the total retail sales of social consumer goods reached 3.72 trillion yuan, with a year-on-year growth of 5.1%, which is 0.8 percentage points lower than the previous month [2]. - For the first four months of 2025, the total retail sales amounted to 16.18 trillion yuan, reflecting a year-on-year growth of 4.7%, an increase of 0.6 percentage points compared to the same period last year [2]. Group 2: Consumer Price Index (CPI) - The CPI in April 2025 remained unchanged from March, with a year-on-year growth rate of -0.1% [2]. - In the supermarket sector, the retail sales of grain and oil products grew by 14.0% year-on-year, while beverage sales increased by 2.9%, and daily necessities saw a growth of 7.6% [2]. Group 3: Retail Performance by Category - In the department store sector, textile and clothing retail sales grew by 2.2%, while cosmetics retail sales increased by 7.2% [3]. - The gold and jewelry sector experienced a significant growth of 25.3%, with an increase of 14.7 percentage points compared to March [4]. - Home appliance retail sales surged by 38.8%, marking a 3.7 percentage point increase from the previous month [5]. Group 4: Selected Categories with High Growth - The retail sales of sports and entertainment products grew by 23.3%, while cultural and office supplies saw a growth of 33.5% [5]. - Categories such as household appliances, audio-visual equipment, and cultural office supplies maintained double-digit growth rates, with some exceeding 30% [6].