Core Viewpoint - The article emphasizes the growing global challenge of obesity and its significant health implications, highlighting the urgent need for effective weight management strategies in response to the "Healthy China 2030" initiative [5]. Global Overweight and Obesity Status - By 2030, over 2.9 billion adults worldwide are projected to have a high BMI, with 1.1 billion classified as obese (BMI ≥ 30 kg/m²), including 487 million men and 643 million women [7]. - In China, the proportion of adults with high BMI (BMI ≥ 25 kg/m²) has been steadily increasing, expected to reach 41% by 2025, with an obesity prevalence of 9%. The estimated number of adults with high BMI in China by 2030 is projected to be 515 million [7]. Non-Communicable Diseases and High BMI - In 2021, over 17 million people under 70 died from non-communicable diseases, with 11 million of these deaths attributable to avoidable risk factors, where high BMI accounted for 15% of these preventable early deaths [9]. - The report highlights four major categories of non-communicable diseases linked to high BMI: diabetes, cardiovascular diseases, cancer, and chronic respiratory diseases, with high BMI significantly increasing the risk of these conditions [9]. Effective Control of Overweight/Obesity - The World Health Organization stresses that regular physical activity is crucial for preventing and controlling obesity, as well as reducing the risk of various diseases, including hypertension, multiple cancers, osteoporosis, type 2 diabetes, stroke, and heart disease [10]. - Despite the benefits, approximately one-third of adults and 81% of adolescents globally do not meet recommended physical activity levels, with sedentary behavior becoming increasingly common due to lifestyle changes [10]. - Unhealthy dietary factors, such as high sodium intake, insufficient whole grain consumption, excessive processed meat and sugary drink intake, and inadequate fruit and vegetable consumption, are closely linked to the risk of non-communicable diseases and premature death [10].

Core Viewpoint - The article highlights the deceptive marketing practices surrounding weight loss products, where seemingly genuine consumer experiences are actually orchestrated by businesses to lure customers into purchasing high-priced items [1][2]. Group 1: Marketing Tactics - Social media platforms are flooded with enticing weight loss posts that promise quick results, such as "lose 10 pounds in 15 days" [1]. - These posts are often created by businesses using fake accounts to simulate ordinary consumers, leading to a false sense of credibility [1]. - The marketing strategy exploits the common desire to lose weight without effort, promoting the idea of "effortless weight loss" [1]. Group 2: Health Risks - Many advertised weight loss products, claiming to be "purely plant-based" and "without side effects," may actually contain banned substances like sibutramine and phenolphthalein [2]. - Long-term use of these products can result in serious health issues, including metabolic disorders and heart diseases, with symptoms often appearing only after prolonged use [2]. - The rise of misleading weight loss narratives undermines public trust in scientific weight management and can lead to harmful health practices [2]. Group 3: Regulatory Concerns - There exists a gray industry behind these weight loss posts, characterized by professional "weight loss promoters" who are either hired by unscrupulous businesses or are fake influencers [2]. - The growth of this gray market reveals significant regulatory gaps, including inadequate platform oversight and weak accountability for false advertising [2]. - To combat this issue, regulatory bodies need to implement comprehensive review mechanisms and classify weight loss content under advertising regulations [3].

Group 1 - Guangzhou launched the 2025 National Health Literacy Promotion Month and Weight Management Year with the theme "Control Weight, Improve Literacy, Enjoy Health" [1] - The overweight rate among the population aged 20-79 in Guangzhou is 33.9%, and the obesity rate is 11.9%, which, although lower than the national average, remains a concern [1] - The focus of weight management is on reducing body fat rather than just weight, emphasizing the importance of controlling excess visceral fat [1] Group 2 - Guangzhou has established a health literacy framework through legislation, including the first local law on health promotion and education, providing legal support for improving residents' health literacy [2] - A health science popularization expert database has been created, gathering 886 experts and over 8,800 medical volunteers to conduct health education activities in communities [2] - The Guangzhou Health Commission, in collaboration with 12 departments, has issued a work plan for the "Weight Management Year" initiative, designating 63 hospitals to set up weight management clinics and creating a map for easy access [2]