减肥服务领域的合同陷阱与维权障碍不容忽视。许多读者反映购买减肥产品试用装后，体重未降，还出 现较大副作用，维权时平台和商家相互推诿，"商家以产品开封为由拒绝退款，平台只提供小额优惠券 的解决方案"。一些暑期减肥训练营广告称"精准减重""科学塑形"，但在合同中对效果的描述含糊其 词，且标注"不退不换""自愿放弃维权"等条款。 一名浙江慈溪市的读者说，自己报名参加了某减肥训练营，6月8日晚入营后发现营区条件与宣传不符， 居住条件不好，餐食较差，宣传的训练场地也没有。"我一晚上没睡着。第二天要求退款，结果一天课 还没上就要扣掉35%的违约金。"商家的"霸王条款"令他很恼火。 在减肥消费中，消费者个人信息泄露问题也时有发生。比如一些减肥APP在线测试要求用户填写身高、 体重、病史等详细数据，随后却将信息外泄，导致用户频繁接到骚扰电话或遭遇精准诈骗。 如何识别减肥产品的宣传是否"靠谱"？中国政法大学经济法研究所副所长范世乾表示，许多减肥产品宣 称"3至5天见效""不节食不运动"，这类宣传往往属于夸大或虚假宣传。"正规减肥类保健食品应有相应 标识，药品需标注'国药准字'，医疗器械需有注册证或备案证。而且根据广告法规定，保 ...

Core Insights - The report from the China Consumers Association highlights a significant increase in consumer complaints, with a total of 995,971 complaints received in the first half of 2025, representing a year-on-year growth of 27.23% [1][4] - The association resolved 509,655 complaints, recovering economic losses amounting to 452 million yuan for consumers [1] - The report identifies after-sales service issues as the most prominent complaint category, accounting for 26.47% of total complaints [4] Complaint Categories - After-sales service issues are the most common, with internet services, social services, education and training services, sales services, and cultural, entertainment, and sports services being the top five complaint categories [4] - Complaints related to financial services, education and training services, and sales services have seen an increase compared to the first half of 2024 [4] Specific Complaint Trends - There is a notable rise in complaints regarding jade products, particularly related to false advertising during live-stream sales [5] - Common issues include merchants concealing product flaws, misleading quality claims, inducing off-platform transactions, and providing counterfeit certification [5][6] - Merchants often fail to honor after-sales commitments, making it difficult for consumers to return products [6] Targeting Vulnerable Groups - The report indicates a rise in scams targeting elderly consumers, with misleading online promotions, fraudulent in-person sales events, and deceptive live-stream marketing tactics being prevalent [12] - Specific cases illustrate how elderly individuals are misled into purchasing overpriced or ineffective products under false pretenses [12][13] Private Domain Marketing Issues - The rise of private domain marketing has led to increased consumer complaints, with merchants using deceptive advertising to lure customers into private transactions [14] - Issues include evading platform regulations, lack of transaction records, and poor product quality, leading to challenges in consumer rights protection [15] Additional Consumer Issues - The report also addresses various other consumer issues, including logistics and after-sales service for air conditioning, emotional consumption products, online agricultural product purchases, and refund problems for concert tickets [16]

Core Viewpoint - The rise of weight management discussions in 2025, termed the "National Healthy Weight Management Year," highlights the prevalence of misleading weight loss products and the associated health risks [1][2]. Group 1: Industry Concerns - The market is flooded with advertisements for weight loss drugs that promise significant results without diet or exercise, such as "lose 20 pounds a month without effort" [1]. - Many weight loss products sold online contain banned substances, posing serious health risks to consumers [1]. - The issue of "miracle weight loss drugs" reflects a public misunderstanding of weight management, necessitating improved health education [2]. Group 2: Regulatory and Market Response - There is a need for a dual approach to address the chaos surrounding weight loss products: blocking the source of misinformation and improving public awareness [1]. - Regulatory bodies are increasing efforts to combat problematic products, while e-commerce and social media platforms must take responsibility for illegal products [1]. - Utilizing big data technology to gather consumer complaints and reviews can help identify potential risk products in the market [1]. Group 3: Public Health Education - Strengthening public health education is essential to promote scientific weight loss knowledge and encourage healthy lifestyle choices [2]. - The "Weight Management Year" initiative emphasizes that maintaining a healthy weight is a core indicator of overall health, urging the public to adopt scientific principles in weight management [2].

Core Viewpoint - The case of a company being fined 100,000 yuan for hiring "professional barrage" individuals to exaggerate the weight loss effects of their products highlights the issue of false advertising in live-streaming e-commerce, raising concerns about consumer rights and market integrity [1][2] Group 1: Incident Overview - A company in Beijing was fined 100,000 yuan for employing individuals to post exaggerated comments in live-streams, marking the first case of its kind in China's market regulation [1] - The practice of using "professional barrage" individuals creates a false sense of urgency and misleads consumers into impulsive purchases, resulting in dissatisfaction with the products received [1] Group 2: Implications for the Industry - The incident underscores the need for stricter regulations and enforcement against deceptive practices in live-streaming e-commerce, as the industry has seen the rise of organized teams providing these services [2] - The call for platforms to take responsibility and enhance content review processes is essential to restore trust and authenticity in live-streaming commerce [2] - Emphasizing genuine product value over exaggerated marketing claims is crucial for the sustainable development of the live-streaming economy [2]

Core Viewpoint - The article highlights the deceptive marketing practices surrounding weight loss products, where seemingly genuine consumer experiences are actually orchestrated by businesses to lure customers into purchasing high-priced items [1][2]. Group 1: Marketing Tactics - Social media platforms are flooded with enticing weight loss posts that promise quick results, such as "lose 10 pounds in 15 days" [1]. - These posts are often created by businesses using fake accounts to simulate ordinary consumers, leading to a false sense of credibility [1]. - The marketing strategy exploits the common desire to lose weight without effort, promoting the idea of "effortless weight loss" [1]. Group 2: Health Risks - Many advertised weight loss products, claiming to be "purely plant-based" and "without side effects," may actually contain banned substances like sibutramine and phenolphthalein [2]. - Long-term use of these products can result in serious health issues, including metabolic disorders and heart diseases, with symptoms often appearing only after prolonged use [2]. - The rise of misleading weight loss narratives undermines public trust in scientific weight management and can lead to harmful health practices [2]. Group 3: Regulatory Concerns - There exists a gray industry behind these weight loss posts, characterized by professional "weight loss promoters" who are either hired by unscrupulous businesses or are fake influencers [2]. - The growth of this gray market reveals significant regulatory gaps, including inadequate platform oversight and weak accountability for false advertising [2]. - To combat this issue, regulatory bodies need to implement comprehensive review mechanisms and classify weight loss content under advertising regulations [3].

Core Viewpoint - The innovative "queue-free" business model, particularly in the health beverage sector, has significantly enhanced consumer engagement and purchasing behavior by leveraging the psychology of seeking "free" products, transforming consumption into an investment-like expectation [3][17]. Group 1: Application Strategies in Fast-Moving Consumer Goods (FMCG) - The "queue-free" model allows consumers to receive refunds from a pool funded by new users, creating a compelling incentive for initial purchases [3]. - User incentives include a direct referral acceleration mechanism, where each new referral increases the cashback priority by 30%, and a repurchase leverage effect that accelerates cashback by 10% on subsequent purchases [8]. - The low entry barrier for store franchises, requiring only a deposit of 28,000 yuan, encourages rapid expansion, with profits of 2 yuan per bag sold, and a structured commission system for agents [9]. - A crash prevention mechanism, such as the order-splitting strategy, ensures liquidity in the cashback pool, maintaining the sustainability of the model [10]. Group 2: Product Selection and Pricing - High-frequency consumer products, such as snacks and beverages, are prioritized, with a focus on health-oriented items that align with consumer trends [7]. - Pricing strategies involve setting product prices between 15 to 25 yuan, with 50% to 60% of the price entering the queue pool to balance profitability and consumer appeal [7]. Group 3: User Incentive System Construction - The direct referral acceleration mimics the original model, enhancing cashback priority for users who successfully refer new customers [8]. - The repurchase acceleration mechanism increases cashback speed by 10% for repeat purchases, fostering brand loyalty and long-term consumer relationships [8]. Group 4: Channel Expansion and Store Collaboration - A low-threshold franchise model for convenience stores and supermarkets encourages participation, with profit-sharing of 10% to 15% on sales [9]. - A recruitment system for agents incentivizes the development of new stores, with commissions of 0.5 to 1 yuan per product sold [9]. Group 5: Optimization in the Health Product Sector - Precise product positioning targeting specific demographics, such as office workers and seniors, is essential for competitive differentiation [12]. - Collaborations with reputable research institutions enhance product credibility and market competitiveness [12]. Group 6: Online and Offline Sales Integration - Establishing an official e-commerce platform and leveraging major online marketplaces improves consumer access and shopping experience [15]. - Collaborations with pharmacies and fitness centers for product displays and sales points facilitate targeted marketing efforts [15]. Group 7: Risk Control and Compliance Operations - Strict adherence to national quality standards and regulations ensures product safety and efficacy, mitigating potential trust crises [16]. - Compliance with advertising laws prevents misleading claims and protects brand reputation [16]. Conclusion - By effectively utilizing the innovative "queue-free" model and adapting strategies for both FMCG and health products, the company is positioned to achieve strong performance and growth in new markets [17].